2016 LOCAL MEDIA TRACKING STUDY TOP-LINE RESULTS

  • 2016 LMTS: KEY DATA TOP-LINE REPORT

    The Local Media Tracking Study is LSA’s flagship study that surveys over 8,000 U.S. consumers to better understand how people search for, find, engage and eventually purchase from a local business. The study organizes the consumer behavior data by media, geographic location, demographics, business category and much more.

    In this top-line summary report, you will see national trends (2014-2016) as it relates to media usage for finding local business information. This summary report will answer the following questions:

    Which media type is used most to find local business information? Which is used least? How does media usage vary when looking at searches conducted yesterday, in the past week, month or year? How has consumer usage of various media changed over time? Which media is the most/least trusted? Most/least accurate? Which media channels do consumers use when ready to make a purchase?

    Access to all of the LMTS data including business category, geo, demographic and other insights derived from the study is a benefit of LSA membership. For more on that click here.

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