About the Local Search Association

The Local Search Association (LSA) is a not-for-profit industry association of media companies, agencies and technology providers who help businesses market to local consumers. LSA has about 300 members in 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy and more.

Neg Norton is president of the Association. Bill Dinan, Board Advisor for Telmetrics, is the chairman of the board of directors. The board includes representatives of Brandify, DAC Group, Dex Media, Fairway Group, Google, hibu, Microsoft, Mindstream Interactive, NinthDecimal, ReachLocal, Telmetrics, Vivial, Yellow Pages Digital Media Solutions, Yelp and YP Holdings LLC.

The Association offers industry news and perspective on its blog, LSA Insider, as well as resources on its SlideShare page. Follow LSA on LinkedIn, Twitter, and Facebook.

Our Philosophy: The Business of Local

Local. It’s your neighborhood. Your community. Whether it’s up the street. Or across town. It’s where you are.

At LSA we’re in the business of local and we serve those who bring local commerce to life. From consumers and small merchants to national brands. From the corner store owner who knows everyone’s name to the national retailer next door whose name everyone knows.

More than 90 percent of consumer spending is offline. Yet every day people use an expanding array of digital devices and media to make these local buying decisions. Insight into this complex purchase path is vital.

That’s where LSA comes in. We support members that bring consumers and businesses together where and when it matters most, at the point of purchase - so every sale is just a visit, click, or call away.

We’re helping members realize the promise of local marketing and commerce. Connecting buyers and sellers. Boosting member sales and revenues. Sustaining vibrant communities. This is the power of location and local commerce.