Ad-to-Action Awards 2016

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Businesses big and small are increasingly searching for new solutions that engage consumers in close proximity to the point of purchase. To encourage innovations in location-based marketing and commerce, the Local Search Association (LSA) is holding the third annual Ad-to-Action Awards intended to celebrate innovation and help promote the products that best drive local consumer actions (calls, clicks, store visits, etc.).

Competition Process

Our competition is open to all media, technology, marketing and advertising providers who offer solutions that demonstrate potential for driving local business sales, engagement and provide memorable experiences for local consumers.

Participants are invited to enter one or more awards submissions at no cost for one of ten categories via the awards website by January 15, 2016. A diverse judging panel of notable experts, analysts and practitioners from across the “local” industry will then evaluate and select finalists and winners for entries within each category. Finalists will be announced in advance of the 2016 LSA Annual Conference in San Francisco March 7-9, and the winners will be revealed on-stage at the event.

Winning Benefits

Winners will be highlighted in LSA’s communications with members and other industry leaders and influencers, in ongoing outreach to business and tech reporters, and through our digital and social media channels. In addition, a brief video highlighting finalists will be shown leading up to the announcement of the winners at the LSA16 event in San Francisco March 7-9. LSA will also support these winners so they have the best shot of succeeding in the marketplace.

Finalists

Leading up to the announcement of the Ad-to-Action Award winners at LSA16 March 7-9 in San Francisco, videos highlighting the two finalists from each category will be featured on the LSA website for several weeks. In addition, prior to the awards ceremony, the videos will be shown to the entire conference audience between sessions at LSA16.

How do I get started?

Awards Timeline

  • October 28, 2015 - Call for entries opens
  • January 15, 2016 - Call for entries closes
  • Early February 2016 - Finalists announced
  • March 7-9, 2016 - Winners announced at LSA16

Our awards competition is designed to encourage innovations in the “local” space by providing low barriers to entry for companies interested in participating:

  • All providers, including LSA members and non-members, are invited to enter their solutions to the competition. Potential entrants include but are not limited to: media publishers, technology providers, marketing service providers and advertising agencies.
  • There is no cost to submit an application.
  • There is no limit to the number of products submitted by one company.
  • Entries must apply to one of the following categories: Presence Management, Verticals & Marketplaces, Attribution & Analytics, Local Commerce Services, Sales & Marketing Automation, Mobile, Social & Reputation Management, Display & Video, Best Local Ad Campaign and Best Ad Creative.

If you have any questions about the eligibility of your product, please contact us at awards@theLSA.org.

The Ad-to-Action Awards will select winners in each of the following ten categories. Entrants must submit their solution under one category only. For solutions that could potentially apply to several categories, entrants should choose the category that reflects the product characteristics that they most want to highlight and believe demonstrate the strongest level of creativity and innovation.

Categories include:

  • Presence Management: new forms of listings, syndication, distribution practices, website creation, management solutions, platforms for listings, new content types or functionality, and new ways to target listings.
  • Verticals & Marketplaces: solutions with specific relevance to select industries or business type.
  • Attribution & Analytics: innovative ways to create, target, traffic and measure advertising.
  • Local Commerce Services: new ways to support local businesses with scheduling, customer relationship management, payments, e-commerce, loyalty, etc.
  • Sales & Marketing Automation: solutions that automate sales and marketing processes.
  • Mobile: mobile ad products, mobile tools, integration with mobile apps, and mobile targeting.
  • Social & Reputation Management: tools that help measure social ROI, facilitate reputation management, drive social engagement, utilize paid vs. organic posts and leverage online reviews.
  • Display & Video: placement, targeting, integration or measurement.
  • Best Local Ad Campaign: advertising and marketing campaigns executed in specific markets that drive local consumer actions.
  • Best Ad Creative: ad copy, graphics, video, audio or a combination for any media outlet judged on creativity, novelty, persuasiveness and ability to capture attention.

If you have any questions about these categories, please contact us at awards@theLSA.org.

Our diverse judging panel includes notable experts, analysts, media and practitioners from across the local advertising industry.

In order to ensure the integrity of the competition, our judges have agreed to not evaluate products in which they have a business interest, as well as to keep all submissions confidential until after the winning entries are announced in early March 2016.

Julie BernardChief Marketing Officer, Verve

Julie, Bernard

As chief marketing officer, Julie Bernard leads Verve’s brand strategy, marketing, analytics and creative services. Julie was previously senior vice president of omnichannel customer strategy, data science, loyalty, and marketing technology at Macy’s, and has prior executive experience at Saks Fifth Avenue and XRoads Solutions Group, a boutique retail consultancy.

Visit Verve's Website »

Mike BidgoliHead of New Ad Products, Pinterest

Mike, Bidgoli

Mike is head of new ad products at Pinterest. He was previously CEO & Co-founder of tote, a mobile discovery app for commerce, which was acquired by Pinterest. Prior to founding tote, Mike was VP of Product at LivingSocial where he helped build LivingSocial’s growth and merchant teams as well as its second and third product and engineering offices in San Francisco and Boulder. Mike joined LivingSocial via acquisition of his previous startup. He lives in San Francisco and is currently spending his weekends shopping furniture pieces that he and his wife have saved on to their Pinterest board.

Visit Pinterest's Website »

Heath BradburySr. Manager, Digital Marketing & Innovation, Advance Auto Parts

Heath, Bradbury

Heath Bradbury is a Sr. Manager on the Digital Marketing and Innovation team at Advance Auto Parts. A seasoned marketer with well over a decade of experience, Heath has found his passion at the intersection of product and marketing in the mobile/local space. He has spent the last 6 years successfully building and managing scalable marketing programs for Advance Auto Parts. Most recently, he’s focused on identifying and enhancing critical areas of the customer journey (both online and in-store) through the application of new technologies and partnerships, while continuing to manage strategy and execution for high-impact digital programs.

Visit Advance Auto Parts's Website »

Bernadette ColemanCEO, Advice Interactive

Bernadette, Coleman

Bernadette Coleman, the #QueenOfLocalSEO, is an authority in local search and SEO. She is the CEO of Advice Interactive Group (AIG), an award-winning Inc. 500 company. AIG is the parent company of Advice Local, a local presence management technology solution, and Advice Interactive, a full-service digital marketing agency. Bernadette is a contributor around the web to sites like Forbes, Rocks Digital, Search Engine Journal, Search Engine People and LSA Insider.

Visit Advice Interactive's Website »

Tom EdwardsChief Digital Officer, Agency, Epsilon

Tom, Edwards

As the Chief Digital Officer for Epsilon’s agency business, Tom is guiding Epsilon agency clients as a trusted advisor to meet the business needs of today while integrating innovative new technologies and partners to prepare for the next evolution of digital marketing. Tom leads various functions within the agency including: research, brand planning, data design, digital strategy & experience teams (PM, UX, Tech), social media, media planning and the agency innovation practice. Tom also personally oversees digital strategy and programs for agency clients and he is focused on merging the art + science of Epsilon’s robust agency service offerings.

Visit Epsilon's Website »

Sam EnglandProduct Manager, Facebook

Sam, England

Sam England is a Product Manager at Facebook and focuses on local ad solutions including Store Visits. Prior to Facebook, Sam was the Product Manager for Search in EMEA at Yahoo! where he worked on the rollout of knowledge graph to 18 markets. He previously served as a Product Manager at Experian, where he led the redesign of its consumer credit products. He was also founder of PostDesk, a platform for discussion, debate and long form editorial content. Sam holds a bachelor’s degree with honours in Law (LLB) from Coventry University.

Visit Facebook's Website »

Josh GlantzVP, General Manager, SinglePlatform

Josh, Glantz

Josh is the VP, General Manager of SinglePlatform. A subsidiary of Constant Contact and Endurance International, SinglePlatform helps small businesses get discovered everywhere they need to be online by publishing their critical business listings and service content, including menus and photos across hundreds of publishers including Google, Facebook, Yahoo, Yelp and TripAdvisor. Previously, Josh SVP of Strategy and Business Development for Mobiquity Networks, the leader in the fast growing iBeacon / proximity marketing category.

Visit SinglePlatform's Website »

Michael HayesChief Revenue and Marketing Officer, UberMedia

Michael, Hayes

Michael Hayes is chief revenue and marketing officer at UberMedia, the leading cross screen mobile ad platform that uniquely combines first party social/interest data, location history, intent cues to drive results for advertisers. Under Hayes, UberMedia has secured advertising partnerships with some of the most recognizable brands including Lexus, BMW, Chrysler-Jeep, AT&T, Verizon, Nike, Adidas, Levis, Unilever, Disney, Sony, Paramount, Coca Cola, Red Bull and many more. With years behind the wheel of an ad agency and as many years focused on the mission of the advertiser, Hayes offers a balanced viewpoint that is rare in the industry.

Visit UberMedia's Website »

David KaplanManaging Editor, GeoMarketing.com

David, Kaplan

David Kaplan is the Managing Editor of GeoMarketing. New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com . A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

Visit GeoMarketing.com's Website »

Andrea KayalVP, Marketing, Signpost

Andrea, Kayal

As the VP of Marketing, Andrea is responsible for demand generation, brand messaging, creative, marketing automation, marketing communications, PR, and marketing/sales alignment. Prior to joining Signpost, Andrea led marketing teams at TimeLink, Lua and Sailthru. Before transitioning into the tech industry Andrea also worked at Octagon where she managed global marketing initiatives for BMW of North America and MasterCard.

Visit Signpost's Website »

Ziv KorenCMO, Camilyo

Ziv, Koren

Since joining Camilyo on 2012, Ziv Koren drives the company’s product vision and marketing strategy, working with Camilyo's partners to build a product that transforms the way digital services providers interact with their SMB clients. Prior to joining Camilyo, Ziv founded Mywebees, a small business marketing and networking platform, served as CEO of Cellerium, a code-less mobile application builder and headed the Open Innovations & Venture Programs at Amdocs.

Visit Camilyo's Website »

Louise LachmannCEO and Co-Founder, Mono Solutions

Louise, Lachmann

Louise Lachmann is the CEO and Co-Founder of Mono Solutions, which provides a SaaS-based platform for the design, delivery and management of professional, responsive websites and e-commerce. Louise has worked with strategy, communication and digital media since the early days of the Internet. Prior to founding Mono, Louise was the Managing Director of Tribal DDB a world-leading digital agency. She also co-founded web agency Pentamind that was later sold to Ad Pepper Media. Louise holds a master degree in International Law (LL.M.) from Brussels and a diploma from the International Advertising Association (IAA). Louise is also a part of the committee for The Danish Foundation for Entrepreneurship that awards grants to young and upcoming Danish entrepreneurs.

Visit Mono Solutions's Website »

Nissim LehyaniDirector of Product Management, GoDaddy

Nissim, Lehyani

Nissim is the Director of Product management and leads the digital marketing products at GoDaddy. Prior to GoDaddy, Nissim founded Shopial in 2012, a company facilitating the growth of 220,000 online on social networks. Nissim is passionate about crafting products that create value which is delivered through a simple user experience.

Visit GoDaddy's Website »

Vinay PandeyDirector, SMB, Twitter

Vinay, Pandey

Vinay Pandey leads Global SMB sales and marketing at Twitter. He previously worked in leadership roles in online sales at Google. Vinay has an MBA in Marketing and Finance from the Indian school of Business, and is @vpandey on Twitter.

Visit Twitter's Website »

Corey QuinnChief Marketing Officer, Scorpion

Corey, Quinn

Corey is the Chief Marketing Officer at Scorpion. He holds a MBA from the University of Southern California and has over 15 years of digital marketing experience.

Visit Scorpion's Website »

Michelle SmithVice President, Strategy, GateHouse Media

Sherry Thomas-ZonProduct Management, Mobile, Macy's

Sherry, Thomas-Zon

Sherry Thomas-Zon is a technology marketer and operations executive with experience leading both venture-funded and high-growth technology companies focused on mobile products, digital media, and location-based marketing. Sherry currently serves on the mobile products team at Macys.com and Bloomingdales.com. Prior to Macys, she served as chief revenue officer at Retailigence Corporation and was formally CEO of Krillion, Inc., a leading consumer product data platform. Sherry is a recognized leader in the area of omni-channel marketing and mobile consumer strategy, and regularly speaks at technology conferences on topics ranging from customer adoption, location-based strategy, and cross-channel marketing.

Visit Macy's's Website »

Thomas WalleCEO & Co-founder, Unacast

Thomas, Walle

Thomas is the CEO and Co-Founder of Unacast and an well renowned industry expert on beacons, proximity technologies and the proximity ecosystem. Unacast is a big data/analytics company and the world’s largest network of beacon and proximity data to connect the physical world to the digital world. Before he founded Unacast, Thomas was a part of the founding team at streaming music service TIDAL (recently acquired by Jay-Z).

Visit Unacast's Website »

Susannah Wesley-AhlschwedeSenior Vice President, Edelman

Susannah, Wesley-Ahlschwede

Susannah Wesley-Ahlschwede has made a living working with Fortune 100 brands to build their reputations and create emotional connections with customers around the world. As senior vice president, Susannah leads Edelman’s Detroit office, working with clients with important ties to the city’s automotive, business, education and philanthropic communities. Before rejoining Edelman, Susannah held a number of roles at Ford Motor Company and most recently was responsible for global storytelling to improve Ford’s reputation. She previously served as technology communications manager, leading messaging and media outreach for emerging technologies and R&D.

Visit Edelman's Website »

Susana ZialcitaStrategic Partner Manager, Google

Susana, Zialcita

Susana focuses on bringing online advertising to small-to-medium businesses that are served by Google's Premier Partners. Prior to joining Google, Susana held roles in digital marketing at Random House Publishing and The Walt Disney Company, as well as in account management at ad agencies that specialized in video game and feature film marketing. She holds an MBA and BA from UCLA and is based in New York City.

Visit Google's Website »

The following are Frequently Asked Questions we anticipate receiving about the awards. Click each question and the answer will appear below it.

What are the Ad-to-Action Awards?

LSA’s Ad-to-Action Awards is a competition intended to foster new ideas and stimulate thinking to bring to market the best location-based marketing and commerce products that drive local consumer actions (calls, clicks, store visits, etc.). All providers are encouraged to enter new and innovative ideas, solutions and products that drive local consumer actions and engagement for businesses big and small.

A panel of industry experts and analysts will evaluate and select finalists in each of the ten categories in early February. Winners will be announced at the LSA17 Conference in San Diego Feb. 27 - March 1, 2017.

Winners will be highlighted in LSA’s communications with members and other industry leaders and influencers, in ongoing outreach to business and tech reporters, and through our digital and social media channels. In addition, the winners will be announced on the main stage at the LSA17 event in San Diego Feb. 27 - March 1. LSA will also support these winners so they have the best shot of succeeding in the marketplace.

Who can submit an entry to this competition?

Our awards competition is designed to encourage innovations in the “local” space by providing low barriers to entry for companies interested in participating:

  • All providers, including LSA members and non-members, are invited to enter their solutions to the competition. Potential entrants include but are not limited to: media publishers, technology providers, marketing service providers and advertising agencies.
  • There is no cost to submit an application.
  • There is no limit to the number of products submitted by one company, but you can only submit each product once.
  • Entries must apply to one of the following categories: Presence Management, Verticals & Marketplaces, Attribution & Analytics, Local Commerce Services, Sales & Marketing Automation, Mobile, Social & Reputation Management, Best Local Search Campaign, Best Use of Location and Best Creative.
If you have any questions about the eligibility of your product, please contact us at awards@theLSA.org.

What are the submission categories?

The Ad-to-Action Awards will select winners in each of the following ten categories. Entrants must submit their solution under one category only. For solutions that could potentially apply to several categories, entrants should choose the category that reflects the product characteristics that they most want to highlight and believe demonstrate the strongest level of creativity and innovation.

Categories include:

  • Presence Management: New forms of listings, syndication, distribution practices, website creation, management solutions, platforms for listings, new content types or functionality, and new ways to target listings.
  • Verticals & Marketplaces: Solutions with specific relevance to select industries or business type.
  • Attribution & Analytics: Innovative ways to create, target, traffic and measure advertising.
  • Local Commerce Services: New ways to support local businesses with scheduling, customer relationship management, payments, e-commerce, loyalty, etc.
  • Sales & Marketing Automation: Solutions that automate sales and marketing processes.
  • Mobile: Mobile ad products, mobile tools, integration with mobile apps, and mobile targeting.
  • Social & Reputation Management: Tools that help measure social ROI, facilitate reputation management, drive social engagement, utilize paid vs. organic posts and leverage online reviews.
  • Best Local Search Campaign: Most effective use of local SEO or SEM for multi-location brands or small business customers.
  • Best Use of Location: Most effective use of location data for audience targeting, competitive intelligence, customer experience improvements and/or attribution.
  • Best Creative: Ad copy, graphics, video, audio or a combination of media in advertising or marketing campaigns.
  • Best Omni-Channel Campaign: Campaigns that utilize a variety of traditional (print, TV, radio, etc.) and digital media to drive local consumer action.

If you have any questions about these categories, please contact us at awards@theLSA.org.

How can I submit entries? What is required, and when are submissions due?

Entry to the Ad-to-Action Awards is simple and free. Entrants must complete an online submission form for each product. A product can only be submitted to one category but multiple products can be submitted to one category each. Click here to submit your product. Submissions due by December 31, 2016.

Note: There is no limit to the number of products submitted by one company, but each product can only be submitted once.

Who will judge the submissions? Will the judges keep our entries confidential?

Our diverse judging panel includes notable experts, analysts, media and practitioners from across the local advertising industry.

In order to ensure the integrity of the competition, our judges have agreed to not evaluate products in which they have a business interest, as well as to keep all submissions confidential until after the winning entries are announced in early March 2017.

  • Julie Bernard, Chief Marketing Officer, Verve
  • Mike Bidgoli, Head of New Ad Products, Pinterest
  • Heath Bradbury, Sr. Manager, Digital Marketing & Innovation, Advance Auto Parts
  • Dax Brady-Sheehan. Head of Traditional Media, Google
  • Bernadette Coleman, CEO, Advice Interactive
  • Tom Edwards, Chief Digital Officer, Agency, Epsilon
  • Josh Glantz, VP, General Manager, SinglePlatform
  • Sam England, Product Manager, Facebook
  • Michael Hayes, Chief Revenue and Marketing Officer, UberMedia
  • David Kaplan, Managing Editor, GeoMarketing.com
  • Andrea Kayal, VP, Marketing, Signpost
  • Louise Lachmann, CEO and Co-Founder, Mono Solutions
  • Nissim Lehyani, Director of Product Management, GoDaddy
  • Vinay Pandey, Director, SMB, Twitter
  • Corey Quinn, Chief Marketing Officer, Scorpion
  • Michelle Smith, Vice President, Strategy, GateHouse Media
  • Sherry Thomas-Zon, Product Management, Mobile, Macy's
  • Thomas Walle, CEO & Co-founder, Unacast
  • Susannah Wesley-Ahlschwede, Senior Vice President, Edelman

When will the judging take place? What criteria will be evaluated?

Judging will take place in early January 2017. Our judging panel will evaluate entries based on their ability to drive local consumer action and accelerate growth for businesses big and small. Judges will look for innovative solutions that provide smarter and richer consumer experiences that are delivered in the right place and at the right time. Judges will consider targeting capabilities, overall benefits, ROI, implementation plans and solution design.

Finalists in each of the ten awards categories will be announced in mid January 2017. The winners in each category will be announced at the LSA17 Conference in San Diego Feb. 27 - March 1, 2017.

What will the winning submissions receive?

  • Podcast interview and article on the LSA Insider blog
  • Will be featured in Q1 2017 press release
  • Time on the main stage at the 2017 LSA Conference in San Diego on Monday, February 27
  • Additional exposure and promotion in LSA email blasts, social media posts and LSA’s weekly newsletter
  • Additional promotion and exposure after the conference.
  • Marketing materials/graphics to promote their accomplishment.

There are already so many awards programs out there. Why is this one different?

The Ad-to-Action Awards are the only to focus specifically on solutions that drive local consumer action and accelerate growth for businesses big and small. Our diverse judging panel of notable experts, analysts, media and practitioners from across the “local” industry adds significant credibility to each winning entry and given the number of entries we receive (e.g. 91 in 2015, 100 in 2016), the program is a true competition of merit.

Who can I contact if I have questions?

Please contact the LSA at awards@theLSA.org with any questions, comments or other inquiries about the Ad-to-Action Awards.

The submission process has officially ended. Winners will be announced at LSA16 on Tuesday, March 8, 2016. For more information regarding the LSA16 conference, click here, or register now below.