Businesses big and small are increasingly searching for new solutions that engage consumers in close proximity to the point of purchase. In 2014 we launched the Ad-to-Action Awards to encourage innovations in local marketing and advertising.
The first year we received a little over 60 entries. Since then, the program has steadily grown in participation, bringing in 100 entries from over 70 companies in 2016.
The program is intended to celebrate innovation and help promote the products that best drive local consumer actions (calls, clicks, store visits, etc.).
We will begin accepting entries for the 2017 awards in October 2016. Stay tuned for more information on that.