Agenda

Monday, April 30

Note: Monday is the official conference kick-off - all attendees required to wear name badges to all events.

  • 8:30 a.m. - 6:00 p.m.

    Registration Desk and Information Open


  • 9:00 a.m. - 3:00 p.m.

    Tactical Workshops

    Local SEO & Social Media Clinic: In-depth workshop will offer advanced tactical advice from local SEO and social experts for agencies and in-house practitioners on a range of topics:

    - What does local SEO mean today?
    - Local link building
    - Facebook for local marketers
    - Google My Business 2018: what you need to know
    - Online-to-offline attribution
    - Online reputation and review management
    - Content strategies amid declining organic reach
    - Top tools for local marketers
    - Proving ROI to small business customers
    - SMB advertiser retention secrets
    - Twitter 2.0

    Co-Op Workshop (1:00 p.m. - 3:00 p.m.): How co-op can increase local advertiser budgets (and service provider revenues), and how the friction inherent in many co-op programs can be overcome.

  • 3:30 p.m. - 5:30 p.m.

    General Session

    LSA18 Kickoff: Neg Norton, President of LSA

    The New Local Marketplace: How should mature organizations change or evolve to better meet the needs of their customers in a brutally competitive SMB services market?
    Speakers: Sensis, GoDaddy

  • 5:30 p.m. - 7:00 p.m..

    Expo Hall Open

     

  • 5:30 p.m. - 7:00 p.m.

    Evening Reception

     

Tuesday, May 1

  • 7:30 a.m. - 5:00 p.m.

    Registration Desk and Information Open

     

  • 7:30 a.m. - 7:00 p.m.

    Expo Hall Open

     

  • 7:30 a.m. - 8:45 a.m.

    Breakfast

    Exhibit area


  • 8:45 a.m. - 12:30 p.m.

    General Session

    Local CX: What Do Consumers Really Want? ‘Customer experience’ is buzzword. But what does it actually mean today, and what do multi-platform consumers really want from small businesses and multi-location brands?

    What’s Wrong with ___ and How to Fix It: Digital marketing faces numerous challenges today. In three “mini-Ted talks,” our speakers drill into a critical topic, diagnose what’s wrong and offer constructive solutions.

    Featured speaker TBA

    The Evolving Local Ecosystem: How are new products, new competitors and a new generation of entrepreneurs changing the SMB market? This session begins with proprietary LSA data, setting up a no-holds-barred debate on where the market is going.

    Automation & AI Will ___ Digital Marketing: Automation will radically change digital marketing. Will it make organizations more efficient and profitable or less relevant? Will SMBs finally be able to DIY/BIY? How should marketers and media companies prepare?

  • 12:30 p.m. - 1:30 p.m.

    Lunch

    Exhibit area


  • 1:30 p.m. - 3:30 p.m.

    Tactical Breakout Sessions

    Parallel tracks of topics and tactics:

    - The changing face of local SERPs
    - Consultative selling today
    - Proving ROI to SMBs
    - Voice search optimization
    - Reviews: ranking and solicitation
    - Future of SMB websites
    - Bots and local
    - Blockchain’s local angle
    - GDPR, privacy and local
    - Enhanced local data syndication
    - Location data accuracy and use cases
    - Call intelligence 2.0

  • 3:30 p.m. - 5:00 p.m.

    Networking


  • 5:00 p.m. - 7:00 p.m.

    Evening Reception


Wednesday, May 2

  • 7:30 a.m. - 2:30 p.m.

    Registration Desk and Information Open

     

  • 7:30 a.m. - 2:30 p.m.

    Expo Hall Open

     

  • 7:30 a.m. - 9:00 a.m.

    Breakfast

    Exhibit area


  • 9:00 a.m. - 1:00 p.m.

    General Session

    The Cost/Value of Location Data: Two back-to-back presentations will explore the true cost of inaccurate location data and the actual value of store visits for advertisers.

    - The cost of bad data
    - The value of a visit

    Local Engagement Strategies for Brands: Localized social content is far more engaging than generic corporate messages. But how can multi-location enterprises manage “local conversations” authentically and at scale?

    Brand Perception in a Time of ‘Social Climate’ Change: More channels, more transparency -- and more potential for things to go wrong. One false move (by one employee at one location) could destroy brand value overnight.

    Featured speaker TBA

    The Click Is Dead (or Is It?): How do location data and offline attribution impact current KPIs and ROI thinking for marketers, enterprises and SMBs alike?

    Virtual Assistants & ‘Ambient Computing’: Is the ‘mobile-first’ paradigm about to shift to ‘AI-first’? This is Google’s position. What does it mean for agencies, marketers and local businesses?

    3 Agencies: What to Think about on the Plane Ride Home: After lots of abstract discussion of about shifts and changes in the market, what are the concrete “action items” that you should take when you get back?

  • 1:00 p.m. - 2:30 p.m.

    Lunch and networking

    Exhibit area


  • End Of Conference