Agenda

Monday, February 25

Note: Monday is the official conference kick-off - all attendees required to wear name badges to all events.

  • 8:00 a.m. - 6:00 p.m.

    Registration Desk and Information Open

  • 8:30 a.m. – 12:30 p.m.

    Advanced Local Marketing Tactics Workshop

    This in-depth workshop will offer best practices for marketers representing multi-location brands and local businesses. Topics include GMB evolution, local ranking factors, local link building, the future of review management, Facebook ads, offline attribution and content optimization for voice.

  • 1:30 p.m. – 3:00 p.m.

    Co-op Best Practices & Case Studies

    How are successful companies utilizing co-op funds to boost ad spending? This session will offer concrete case studies and process advice about how to tap into co-op funding to generate more spending and satisfaction from local advertisers.

  • 3:30 p.m. - 5:30 p.m.

    General Session

    Chip Conley

    The founder of Joie de Vivre Hotels and a strategic advisor to Airbnb, Chip Conley is the bestselling author of five books. He will share insights about leadership, culture and the importance of employee engagement to the customer experience.

    • Chip Conley
      Founder, Joie de Vivre Hotels
      Advisor, Airbnb

    Other speakers to be announced.

  • 5:30 p.m. - 7:00 p.m..

    Expo Hall Open

  • 5:30 p.m. - 7:00 p.m.

    Evening Reception

Tuesday, February 26

  • 7:30 a.m. - 5:00 p.m.

    Registration Desk and Information Open

  • 7:30 a.m. - 7:00 p.m.

    Expo Hall Open

  • 7:30 a.m. - 8:30 a.m.

    Breakfast

  • 8:30 a.m. - 12:35 p.m.

    General Session

    Sponsored by

  • 8:30 a.m. - 9:00 a.m.

    What Is Localogy?

  • 9:00 a.m. - 9:50 a.m.

    You Are Here: The State of Local Marketing

    Three provocative presentations about the state of local in 2019. Each speaker will identify a key development and explain why it matters, followed by a panel where the speakers will question and challenge each other.

  • 9:50 a.m. - 10:20 a.m.

    Featured Speaker

    To be announced.

  • 10:20 a.m. - 10:45 a.m.

    Refreshment Break

  • 10:45 a.m. - 11:30 a.m.

    Getting & Keeping Small Business Advertisers

    Back-to-back presentations featuring data-driven insights, lessons learned and tactical recommendations that will challenge your assumptions about what makes small business advertisers buy and how they’re retained.

  • 11:30 a.m. - 12:00 p.m.

    New Models, New Competitors

    A broad range of competitors has entered the local marketing ecosystem: SaaS companies, MSPs and a range of vertical players, even banks. Some are providing new types of SMB services, others are pursuing entirely new business models. What’s the outlook for these companies and which ones really stand out?

  • 12:00 p.m. - 12:30 p.m.

    Featured Speaker

    To be announced.

  • 12:30 p.m. - 12:40 p.m.

    Ad to Action Awards Presentation

  • 12:40 p.m. - 1:30 p.m.

    Lunch

    Sponsored by

  • 1:30 p.m. - 3:30 p.m.

    Tactical Sessions

    GMB: The Most Critical Changes & Features
    Engineering the Experience: How to Take Control of the Customer Journey
    What a Successful Sales Organization Looks Like Today
    What We Learned from 3 Waves of Tech Adoption Research
    Focus Group Live: SMB Advertiser Panel

  • 3:30 p.m. - 5:00 p.m.

    Networking & Happy Hour

    Sponsored by

  • 5:00 p.m. - 6:30 p.m.

    Evening Reception

Wednesday, February 27

  • 7:30 a.m. - 2:30 p.m.

    Registration Desk and Information Open

  • 7:30 a.m. - 2:30 p.m.

    Expo Hall Open

  • 7:30 a.m. - 8:45 a.m.

    Breakfast

  • 8:45 a.m. - 12:45 p.m.

    General Session

  • 8:45 a.m. - 10:00 a.m.

    Brand2Local: 3 Unique Case Studies

    National enterprises and franchises face a different set of challenges in marketing to local consumers, where more than 90 percent of sales occur. How are they managing a more complex customer journey? How are they integrating location into their marketing and attribution strategies? Hear from three national brands offering the enterprise perspective on the challenges and opportunities of local marketing.

  • 10:00 a.m. - 10:30 a.m.

    Featured Speaker

    To be announced.

  • 10:30 a.m. - 11:00 a.m.

    Opt-out vs. Opt-in: Privacy & the Future of Location

    Location data is extremely versatile. However, its use increasingly under scrutiny in the press and Congress. Momentum is building for federal privacy legislation, while California’s privacy act is set to take effect in 2020. Our panel will debate whether we’re going to be living under an opt-out or opt-in consent framework and how to find a balance between increasing demands for privacy and the data needs of marketers.

  • 11:00 a.m. - 11:15 a.m.

    Refreshment Break

  • 11:15 a.m. - 11:45 a.m.

    The Future of Ads Will Be Automated

    Responsive search ads, universal app campaigns, smart campaigns: the future of digital advertising will be automated. How well will these ads perform and what are the staffing implications for agencies and media companies in the next 3 to 5 years?

  • 11:45 a.m. - 12:15 p.m.

    ‘Alexa, Where Do We Go from Here?’

    There may be more than 80 million Alexa and Google Home smart speakers in the US by Q1 2019. Though driving sales of smart home accessories, they are still unrealized as a marketing channel. As device capabilities expand, will they become a viable search and commerce platform? What’s missing today, what needs to occur to make that happen?

  • 12:15 p.m. - 12:45 p.m.

    2020: 3 Predictions ‘This Side of Radical’

    Consumers are increasingly skeptical, SMBs are more resistant to sales. The market is headed for a shakeout and the economy may be headed for recession. New competitors, new consumer demands; next year will be a turning point. Our speakers will offer their best advice for survival and success -- this side of radical.

  • 12:45 p.m. - 2:30 p.m.

    Lunch and networking

  • End Of Conference