News

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Results 1 - 10 of 790
  • Jun 23

    Daily News: Consumers Writing More Reviews, Google Allows Posts on GMB, Local Data After Stores Close

    Posted: 06/23/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Number of Consumers Who ‘Never’ Review Drops by Half (June 23, 2017) LSA Insider: “Consumers are reviewing local businesses and multi-location brands across the spectrum of categories — including plumbers.” Google Posts Now...

  • Jun 23

    Google Posts Now Live for All GMB Users — but Will They Be Used?

    Posted: 06/23/2017

    Contributed by:Greg Sterling

    Google Posts is a feature that first launched in early 2016 as a way for political candidates to directly post content that would appear in Google search results (“candidate cards”). It soon expanded to other categories (including local) and became known as “Google Posts.” Here’s Google’s official description of Posts: Posting on Google is a new...

  • Jun 23

    Survey: Number of Consumers Who ‘Never’ Review Drops by Half

    Posted: 06/23/2017

    Contributed by:Greg Sterling

    I remember a debate at a local conference years ago about whether consumers would write reviews in categories other than restaurants, such as plumbers. History has definitively proven the skeptics wrong: consumers are reviewing local businesses and multi-location brands across the spectrum of categories — including plumbers. Indeed, consumers are writing more reviews more often, according to a new...

  • Jun 22

    Daily News: Local vs. Brand Assets, SEO Recipe for SMBs, Snapchat Acquires Zenly & Launches Snap Map

    Posted: 06/22/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Local Assets Drive 85% of Consumer Impressions for Brands (June 22, 2017) LSA Insider: “According to a new study, when both brand and location-specific pages exist, 85% of all consumer engagement takes place...

  • Jun 22

    Data: Local Assets Drive 85% of Consumer Impressions for Brands

    Posted: 06/22/2017

    Contributed by:Joe Morsello

    Multi-location brands are faced with a two-fold marketing challenge: building national awareness and reaching consumers where they shop locally. With more than 90% of purchases still taking place in physical stores, local tactics are important and new data reinforce this importance. According to a new study, when both brand and location-specific pages exist, 85% of...

  • Jun 22

    The SEO Recipe for SMBs: 9 Tactics for Small Budget Accounts

    Posted: 06/22/2017

    Contributed by:Joe Morsello

    Delivering real value to small budget SEO accounts is challenging, yet achievable. The standard “premium” SEO playbook used for large budget businesses rarely makes sense for small budget accounts. Meanwhile, “old school” SEO tactics continue to produce results for SMBs. Boostability’s Matt Tennison and Kelly Shelton joined LSA’s Charles Laughlin and Local SEO Guide‘s Andrew...

  • Jun 21

    Daily News: YP’s New Web Presence Product, UberMedia Launches Vista, Pinterest Offering Sales Lift Data

    Posted: 06/21/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. ypPresence Plus Helps Business Owners Take Control of Their Online Presence (June 21, 2017) Press Release: “YP’s new product lets business owners to syndicate business info across 60+ leading directory, search, social, and navigation...

  • Jun 20

    Daily News: SMBs Giving Up Physical Stores, Email Still Works As AI Emerges, Facebook & Local Search

    Posted: 06/20/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Says SMB Retailers Will Give Up Physical Stores within Decade (June 20, 2017) LSA Insider: “A survey of 200 small businesses from GetApp argues that in a decade physical stores (for these respondents)...

  • Jun 20

    Survey Says SMB Retailers Will Give Up Physical Stores within Decade

    Posted: 06/20/2017

    Contributed by:Greg Sterling

    Much has been made of retail store closures and layoffs. Many in the industry are referring to this as the “retail apocalypse.” Now, a survey of 200 small businesses from GetApp argues that in a decade physical stores (for these respondents) will be gone. The survey of “over 200 US-based business respondents, who run both an...

  • Jun 16

    Daily News: Amazon Buys Whole Foods, Pressure Builds for Proving ROI, AI’s Place in Marketing

    Posted: 06/16/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon Buys Whole Foods Market for $13.7 billion (June 16, 2017) LSA Insider: “Amazon has been incrementally moving into the ‘real world’ for several years and has announced that it’s buying Whole Foods for...