News

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Results 1 - 10 of 337
  • Aug 29

    Daily News: The Franchise Analytics Problem, Amazon’s Latest Offline Move, MarTech vs. AdTech

    Posted: 08/29/2016

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How AI & Location Insight Can Solve the Franchise Analytics Problem (August 29, 2016) LSA Insider: “Big data decision-making is especially valuable for franchises and AI and location data is helping them do just...

  • Aug 29

    How AI & Location Insight Can Solve the Franchise Analytics Problem

    Posted: 08/29/2016

    Contributed by:Jenny Hayward

    Franchises are equipped with a unique position in the local business landscape. Individually operated, they serve an immediate geographic area and often function as a small, local business. However, each unit is still supported by a central, corporate presence that can provide curated resources that traditional SMB’s don’t have access to. This positions franchises with a...

  • Aug 26

    Daily News: Brands Unclear on Location Intelligence, TripAdvisor Acquisition, Embracing Beacons

    Posted: 08/26/2016

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Many Brands Still Don’t Know about Location Intelligence (August 26, 2016) LSA Insider: “The ability to see the entire customer journey from search to store is one of the most profound developments in marketing...

  • Aug 26

    Place Conference Workshop: How to Do Location Better

    Posted: 08/26/2016

    Contributed by:Greg Sterling

    The Place Conference is September 21 in Chicago — a little less than a month away. We’re now getting lots of buzz and seeing more brands register. (Speakers that initially passed are now coming back and asking to speak.) It’s going to be a great event. It’s also a unique event. It’s not a “mobile”...

  • Aug 26

    Many Brands Still Don’t Know about Location Intelligence

    Posted: 08/26/2016

    Contributed by:Greg Sterling

    When I talk to companies doing location-based audience segmentation or offline attribution, such as PlaceIQ, Placed, xAd, YP, NinthDecimal, Factual, Verve, ThinkNear, UberMedia, Cubeiq and others, I routinely ask them: “do your customers understand this and its value?” Generally these days I hear that some agencies and brands are “starting to get it” or that...

  • Aug 25

    Daily News: Lift from Programmatic, Weather’s Impact on Ads, NYC Park Exploring Location Data

    Posted: 08/25/2016

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Programmatic Providing Up To 79% Lift in Offline Conversions (August 25, 2016) LSA Insider: “The volume of ads bought and sold through the programmatic marketplace rose over 150% in the last year.” How...

  • Aug 25

    Study: Programmatic Providing Up To 79% Lift in Offline Conversions

    Posted: 08/25/2016

    Contributed by:Wesley Young

    On its face, programmatic advertising promises a lot.  It makes the ad placement market more efficient, helps sell unused inventory, reaches buyers or sellers that otherwise would not be accessible, provides numerous filters to customize orders and works 24/7 through automation. But there have also been criticisms.  Naysayers claim programmatic lacks visibility or transparency, leads...

  • Aug 24

    Daily News: Why Brands Use Beacons, Case Threatens Online Reviews, Marketing Success Factors

    Posted: 08/24/2016

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 76% are Using Beacons for Location Analytics (August 24, 2016) LSA Insider: “A new study found that that the most common use case for beacons is for understanding how many customers visit locations...

  • Aug 24

    Data: 76% Are Using Beacons for Location Analytics

    Posted: 08/24/2016

    Contributed by:Joe Morsello

    Millions of beacons are deployed globally and the number continues to grow. A new study found that that the most common use case for these beacons is for understanding how many customers visit locations (retail), their behavior while in-store, attribution and other insights derived from location analytics. Specifically, 76% who have deployed beacons are using...

  • Aug 23

    What? 85% of Pages Now ‘Mobile-Friendly’ Says Google

    Posted: 08/23/2016

    Contributed by:Greg Sterling

    Today Google announced two things associated with mobile search results: The company is going to do away with the “mobile friendly” label in search results Disruptive interstitial ads or pop-ups may lead to a ranking penalty starting in 2017 On the second point Google showed both acceptable and less acceptable examples of interstitials, which appear...