News

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Results 1 - 10 of 382
  • Sep 27

    Daily News: Benefits of Verticalization, Salesforce Gets into O2O, Advertisers Lack Digital Maturity

    Posted: 09/27/2016

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Scorpion Says Vertical Focus is Driving 90% SMB Retention (September 27, 2016) LSA Insider: “Scorpion is dedicating vertical specific resources across corporate marketing, sales, account management, and product development.” Salesforce Adds Support For Apple...

  • Sep 27

    Scorpion Says Vertical Focus is Driving 90% SMB Retention

    Posted: 09/27/2016

    Contributed by:Joe Morsello

    With many consumers starting the purchase journey online, small and medium-sized businesses (SMBs) need to leverage multiple online channels to successfully attract new business. As a result of this omni-channel consumer behavior, digital marketing companies have emerged to address the complexity and nuance associated with each individual channel (SEO, websites, social media, ratings and reviews,...

  • Sep 26

    Daily News: A Sales “Worst Practice,” Google’s Cross-Device Retargeting, Location Investment Grows

    Posted: 09/26/2016

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A Sales “Worst Practice”: Calling SMBs with Newly Registered URLs (September 26, 2016) LSA Insider: “After registering a URL, I received over 20 calls within about 10 days from numbers across the country, and...

  • Sep 26

    A Sales “Worst Practice”: Calling SMBs with Newly Registered URLs

    Posted: 09/26/2016

    Contributed by:Joe Morsello

    After registering a URL for a family member’s business, I received over 20 calls within about 10 days from numbers across the country, and some of the calls came from blocked numbers. This is a real world experience that mimics the experience of small and medium-sized businesses (SMBs) with marketing sales reps. Borrell recently released a study...

  • Sep 23

    Daily News: Rethinking Physical Retail Search, Waze Beacon Strategy, xAd Talks GeoBlocks

    Posted: 09/23/2016

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Rethinking Physical Retail Search to Compete with Amazon (September 23, 2016) LSA Insider: “The rise of location centric search poses a huge opportunity for physical retailers to thrive by increasing shopper visits.” Waze Moves...

  • Sep 23

    Rethinking Physical Retail Search to Compete with Amazon

    Posted: 09/23/2016

    Contributed by:George Freney

    The rise of location centric search poses a huge opportunity for physical retailers to thrive by increasing shopper visits. Store Discovery Optimization (SDO) is dedicated to this concept: making stores, brands and malls more discoverable, thereby helping to steal back sales from Amazon. Gone are the days of aimlessly wandering from store to store looking...

  • Sep 22

    Daily News: Recaps and Insight from the 2016 Place Conference in Chicago

    Posted: 09/22/2016

    Contributed by:Joe Morsello

    Special Edition: Here is a roundup of all the recap posts from the presentations that took place at the 2016 Place Conference in Chicago, September 21. PlaceConf: Zenreach Case Study Highlights Location Possibilities with Wi-Fi “During a case study, Four Entertainment Group (4EG), a privately held company of various bars and restaurants, discussed how Zenreach...

  • Sep 21

    PlaceConf: Zenreach Case Study Highlights Location Possibilities with Wi-Fi

    Posted: 09/21/2016

    Contributed by:Joe Morsello

    Four Entertainment Group (4EG), a privately held company of various bars and restaurants in Chicago and Cincinnati, had no systematic email collection mechanism across locations, nor automated, cost effective ways to reach email lists. At Place Conference this afternoon we heard how the company partnered with Zenreach to accomplish this. Leveraging a simple value exchange...

  • Sep 21

    PlaceConf: SIM Partners Uses Mobile Wallets to Map Search to Store Behavior

    Posted: 09/21/2016

    Contributed by:Joe Morsello

    SIM Partners shared a case study with the Place Conference audience about work they did with Shoe Carnival to better understand how customers go from search to store. Leveraging location data and contextual content, supported by SEO best practices, SIM Partners was able to drive 76% lift in organic site visits. SIM Partners took a...

  • Sep 21

    PlaceConf: How Smart Lighting Can Improve Indoor Location

    Posted: 09/21/2016

    Contributed by:Joe Morsello

    Smart lighting is an indoor positioning technology that offers highly accurate, real-time location information as a beacon alternative. Today at Place Conference, Aisle411 and Philips Lighting discussed what the retail world looks like when utilizing smart lighting. Nathan Pettyjohn of Aisle411 started by saying that 30 centimeters is extremely important as it relates to indoor...