News

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Results 1 - 10 of 492
  • Dec 07

    Zenreach Partner Program Brings O2O Data to SMB Marketing Providers

    Posted: 12/07/2016

    Contributed by:Greg Sterling

    WiFi-based marketing platform Zenreach has launched a partner program. The company makes guest WiFi available in exchange for consumer emails or phone numbers. Those are then used to build a segmented customer marketing database, together with store visitation analytics. It’s a pretty interesting and unique model and one that’s primarily though not exclusively targeted toward...

  • Dec 07

    Daily News: Re-imagining Media ROI, Location Tech Tools, GoDaddy Acquires Host Europe Group

    Posted: 12/07/2016

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How We Think about ROI Needs to Evolve (December 7, 2016) LSA Insider: “Marketers are thinking more broadly about how media together impact consumer behavior.” PlaceIQ’s New Service Looks to Give Brands the Full...

  • Dec 07

    How We Think about ROI Needs to Evolve

    Posted: 12/07/2016

    Contributed by:Joe Morsello

    The growth of digital media continues to “surprise” some, including executives at large agency and media organizations. According to a new forecast from WPP’s GroupM, digital is the top (and perhaps only) driver of ad growth globally. And it continues to steal dollars from other media — even TV. What’s actually surprising in the Ad...

  • Dec 06

    Daily News: Digital Co-op Advertising, Folgers Runs Geo Campaign, New Digital Ad Dollars in 2017

    Posted: 12/06/2016

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 10 Lessons Learned about Digital Co-op Advertising (December 6, 2016) LSA Insider: “LSA’s co-op database now shows that about 90% of brand co-op programs have added digital advertising funds.” Folgers Geotargets And Geofilters Gingerbread...

  • Dec 06

    Search Engine Land: Top 10 Local Search Insights of 2016

    Posted: 12/06/2016

    Contributed by:Wesley Young

    It’s hard to believe another year is coming to an end.  So, what have we learned this year?  I’ve put together a top 10 list of local search insights that hopefully will help you reflect on this past year and make some adjustments for next year. Some insights are eye-opening like the fact that every...

  • Dec 06

    10 Lessons Learned about Digital Co-op Advertising

    Posted: 12/06/2016

    Contributed by:Neg Norton

    More and more brands are putting co-op advertising funds toward digital media. We’ve been watching this activity for the last few years and just last month I had a chance to discuss the changing landscape with local media executives at a Borrell Associates event in San Francisco. LSA’s co-op database now shows that about 90%...

  • Dec 05

    Daily News: Future of Retail Shopping, 2016 Local Search Insights, Power of Marketing Creative

    Posted: 12/05/2016

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon Go: The Future of Retail Shopping Has Arrived (December 5, 2016) LSA Insider: “Shoppers scan their phones as they enter the store, make their selections and leave without checking out or formally paying.”...

  • Dec 05

    Amazon Go: The Future of Retail Shopping Has Arrived

    Posted: 12/05/2016

    Contributed by:Greg Sterling

    It’s a dramatic headline but one that may prove to be true in retrospect. Amazon is introducing a new (grocery) store concept: Amazon Go. As the video below indicates, shoppers scan their phones as they enter the store. They make their selections and leave without checking out or formally paying (Amazon account credit cards are...

  • Dec 02

    Daily News: 85% of SMBs Use Social Media, Value of Proximity Marketing, MRC’s Location Guidelines

    Posted: 12/02/2016

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 85% of SMBs Use Social, 44% Say It’s Top Driver of New Biz (December 2, 2016) LSA Insider: “A survey found that 85% of local advertisers now have a presence on at least...

  • Dec 02

    Study: 85% of SMBs Use Social, 44% Say It’s Top Driver of New Biz

    Posted: 12/02/2016

    Contributed by:Joe Morsello

    In a number of Local Search Association (LSA) surveys social media is consistently perceived as one of the most critical marketing channels among small and medium-sized businesses (SMBs). For example, parallel surveys of industry professionals and SMBs found that the two groups agree that social is a top three channel for small businesses. Reinforcing this...