News

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Results 1 - 10 of 285
  • Jul 26

    Daily News: Taste of #PlaceConf, Smartphones Top Desktop in E-Commerce, Yahoo to Change Name

    Posted: 07/26/2016

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A Taste of #PlaceConf (Chicago, September 21) (July 26, 2016) LSA Insider: “Covering proximity marketing, indoor experience and location analytics, here are some of the sights and sounds you can expect from the 2016...

  • Jul 26

    A Taste of #PlaceConf (Chicago, September 21)

    Posted: 07/26/2016

    Contributed by:Joe Morsello

    This week we added a number of speakers to the agenda for the 2016 Place Conference coming up in Chicago, September 21 including reps from Google, PlaceIQ, Foursquare, NinthDecimal, xAd, Swirl, YP, Unacast, SIM Partners, IndoorAtlas and more. In addition, we will hear case studies from McDonald’s, Shoe Carnival, Philips Lighting, Yahoo Japan and more. The event...

  • Jul 25

    Daily News: Verizon Buys Yahoo, YP’s Audience Cartography, Foursquare’s Real-Time Dashboard

    Posted: 07/25/2016

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Verizon Buying Yahoo for $4.8 Billion, Will It Become a Player in Local? (July 25, 2016) LSA Insider: “After getting out of the local search business when it spun out its yellow pages business...

  • Jul 25

    YP’s Audience Cartography to Bring Location “Stories” to Brands

    Posted: 07/25/2016

    Contributed by:Joe Morsello

    Location data’s prominence in the advertising and marketing world continues today with a new announcement from YP. The company released information on Audience Cartography, its process for communicating location insights or “stories” to multi-location brands seeking to better understand and target local audiences. YP positions Audience Cartography as a means to understanding location data and local audiences, putting...

  • Jul 25

    Verizon Buying Yahoo for $4.8 Billion, Will It Become a Player in Local?

    Posted: 07/25/2016

    Contributed by:Greg Sterling

    Verizon is buying Yahoo for $4.83 billion in cash, which follows the telecom company’s $4.4 billion acquisition of AOL in 2015. If one had to point to a single factor behind the sale I would argue it’s the rise of Facebook and Google’s display business — Facebook in particular. Together they all but guaranteed that...

  • Jul 22

    Daily News: Political Snapchat Geofilters, Facebook Targeting, Add/Edit Google Map Locations

    Posted: 07/22/2016

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Snapchat Geofilters Get Political (July 22, 2016) GeoMarketing: “Presumptive Democratic Presidential nominee Hillary Clinton used Snapchat’s targeted geofilter ads to invade the last night of the Republican National Convention.” 9 new and semi-secret Facebook...

  • Jul 21

    Daily News: Many Read But Don’t Write Reviews, Most Disliked Ad Types, Beacon Performance Data

    Posted: 07/21/2016

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Many Consumers Read Reviews But Don’t Write Them (July 21, 2016) LSA Insider: “While the majority consult reviews ‘most of the time’ (30%), the majority ‘rarely’ write them (35%).” Could the ‘Smart Home’...

  • Jul 21

    Study: Many Consumers Read Reviews But Don’t Write Them

    Posted: 07/21/2016

    Contributed by:Joe Morsello

    Word of mouth is one of the most powerful forms of marketing for any brand or small business. Online reviews and ratings in many ways is word of mouth for the masses. As a result, it’s no surprise reviews are influencing purchase decisions for the majority of consumers. According to a recent Ask Your Target Market (AYTM) survey,...

  • Jul 20

    Daily News: SMB Marketing Wish List, Brand Opportunity with Pokémon Go, Impact of Call Data

    Posted: 07/20/2016

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: With Bigger Budgets, 50% of SMBs Would Invest in SEO (July 20, 2016) LSA Insider: “When asked what SMBs would do with double the marketing budget, SEO and paid search (PPC) topped the...

  • Jul 20

    Which Multi-Location Brands Have the Most to Gain from Pokémon Go?

    Posted: 07/20/2016

    Contributed by:Joe Morsello

    For those refusing to engage with the media mayhem surrounding the game, Pokémon Go is an app that leverages mapping and augmented reality technology to allow users (aka “trainers”) to travel through the real world to find, catch and nurture creatures called Pokémon in the virtual world. The objective is to “catch them all” and battle Pokémon against each other....