News

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Results 1 - 10 of 247
  • Jun 29

    How Amazon Alexa and ‘Voice Apps’ Are Changing (Local) Search

    Posted: 06/29/2016

    Contributed by:Greg Sterling

    Perhaps more than Siri, Amazon’s Echo/Alexa is popularizing and accelerating adoption of virtual assistants and voice search. And while the rise of voice search and virtual assistants doesn’t yet hold radical implications for marketers, traditional search and mobile consumer behavior is evolving as a result. Roughly a year ago Amazon opened its Echo/Alexa assistant to...

  • Jun 29

    Daily News: Amazon beats Google for product search, MRC outlines mobile viewability metrics, Video coming to SoundCloud

    Posted: 06/29/2016

    Contributed by:Becky Harris

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Yelp announces expanding “Yelp Knowledge” social analytics program (June 29, 2016) Marketing Land: “Yelp is expanding the group of third party companies that can directly access its complete reviews data and announcing a new...

  • Jun 29

    Data: Consumers Have Mixed Feelings about In-Store Location Triggered Notifications

    Posted: 06/29/2016

    Contributed by:Becky Harris

    More than two-thirds (67%) of American consumers use their mobile phones to shop. Not surprisingly, mobile usage skews even higher for the coveted younger Millennial demographic (ages 18-29), with nearly 8 out of 10 (79%) shopping on their mobile phone. That’s according to a 2016 study from RichRelevance, which explored which mobile and location-based marketing...

  • Jun 28

    Daily News: Google and EU’s antitrust complaints, Geo-segmentation, Gannett Buys ReachLocal for $156M

    Posted: 06/28/2016

    Contributed by:Becky Harris

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google vs the EU’s antitrust complaints (June 28, 2016) The Verge: “The European Union has been battling with Google over antitrust complaints for years, with the European Commission — the part of the EU...

  • Jun 27

    Gannett Buys ReachLocal for $156M to Boost Digital Marketing Services

    Posted: 06/27/2016

    Contributed by:Greg Sterling

    Earlier this afternoon it was announced that newspaper publisher Gannett has acquired digital marketing firm ReachLocal for $156 million. It makes sense for Gannett as the company moves more aggressively to grow digital ad revenue: Initially, ReachLocal will expand Gannett’s digital revenue by roughly 50% with its more than 16,000 customers in markets throughout North...

  • Jun 27

    Daily News: YouTube Launches Live Streaming, xAd Teams With comScore, AdTech Vendors Pursue Saas

    Posted: 06/27/2016

    Contributed by:Becky Harris

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Ad Tech Vendors Pursue Saas; Vizio Entangled In Multiple Lawsuits (June 27, 2016) Ad Exchanger: “Ad tech vendors are trying hard to replace their media markups with true SaaS revenues. Many major buying platforms...

  • Jun 24

    Creepy vs. Cool: How Location Cuts Both Ways for Consumers

    Posted: 06/24/2016

    Contributed by:Greg Sterling

    Dozens of surveys have uncovered fundamental consumer ambivalence about use of location. People say they want more relevant and personalized content or ads. But they also get “creeped out” if things get too “Minority Report.” A new consumer survey from RichRelevance exposes this ambivalence. The company surveyed roughly 1,000 US adults in May and released...

  • Jun 24

    Daily News: InMobi to pay $1 million, Challenge of Proving ROI in Search, #SFSW16 Video

    Posted: 06/24/2016

    Contributed by:Becky Harris

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. #SFSW16 VIDEO: At the Intersection of Travel and Local (June 24, 2016) Street Fight: “At Street Fight Summit West in San Francisco earlier this month, San Francisco Chronicle business editor Owen Thomas sat down...

  • Jun 23

    Daily News: Webinar on the “New” AdWords, Millennials Rely on WOM, Rise of Native in Local Media

    Posted: 06/23/2016

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Local Marketers Must Know About the New Google AdWords (Webinar 7/7/16) (June 23, 2016) LSA Insider: “This webinar will discuss recent Google AdWords changes through a local lens and explain what search marketers...

  • Jun 23

    What Local Marketers Must Know About the New Google AdWords (Webinar 7/7/16)

    Posted: 06/23/2016

    Contributed by:Joe Morsello

    Please join the Local Search Association (LSA) and Acquisio for an exclusive webinar presentation Thursday, July 7 from 2:00 pm – 3:00 pm ET. From the elimination of the right rail to device-specific bidding, in-store conversions, promoted Google Maps pins and expanded text ads, AdWords has seen major changes in the past couple of months. LSA’s...