News

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Results 1 - 10 of 532
  • Jan 17

    Daily News: Brand Marketing Predictions, Salesforce & Facebook Integration, How Retailers Personalize

    Posted: 01/17/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. UberMedia: Brands to Evaluate Agency Options & Refocus on Strategy in 2017 (January 17, 2017) LSA Insider: “Here are 2017 predictions submitted by Michael Hayes, CMO and CRO at UberMedia.” Salesforce Promises Greater Connections...

  • Jan 17

    UberMedia: Brands to Evaluate Agency Options & Refocus on Strategy in 2017

    Posted: 01/17/2017

    Contributed by:Joe Morsello

    At the end of 2016 we asked members of the extended LSA community to tell us what they expect in 2017 for location-based marketing and media. We received a broad mix of predictions from over 50 industry professionals and compiled them into a free report. Below are the predictions submitted by Michael Hayes, CMO and...

  • Jan 13

    Daily News: 6 Reasons to Attend LSA17, Social’s Appeal to SMBs, Chatbots for Customer Service

    Posted: 01/13/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Many (at Least 6) Reasons You’ll Want to Be at #LSA17 in San Diego (January 13, 2017) LSA Insider: “You can count on LSA17 for content, networking and to stay ahead of the...

  • Jan 13

    The Many (at Least 6) Reasons You’ll Want to Be at #LSA17 in San Diego

    Posted: 01/13/2017

    Contributed by:Greg Sterling

    LSA17 is shaping up to be the most diverse and dynamic annual conference that LSA has put on over the past several years. The content is a mix of enterprise and SMB focused sessions. We’ve got many “thought leadership” discussions about product direction, sales and competitive landscape. We’re also emphasizing practical and tactical information on...

  • Jan 12

    Daily News: Growth of Voice Search, Mono Solutions & uberall Integration, Rise of Machine Learning

    Posted: 01/12/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Moz Local: As Contextual & Voice Search Grows in 2017, Local Budgets Will Expand (January 12, 2017) LSA Insider: “Here are some predictions from George Freitag, local search evangelist at Moz Local.” Mono and...

  • Jan 12

    Handicapping the 2017 Local Predictions – Webinar on 1/26

    Posted: 01/12/2017

    Contributed by:Greg Sterling

    Join me, Charles Laughlin and Neal Polachek as we talk through some of the more insightful and provocative predictions from the more than 50 that were submitted at the end of last year by technology and media companies in the broader local ecosystem. Neal, Charles and I will debate what we think are the top...

  • Jan 12

    Moz Local: As Contextual & Voice Search Grows in 2017, Local Budgets Will Expand

    Posted: 01/12/2017

    Contributed by:Joe Morsello

    At the end of 2016 we asked members of the extended LSA community to tell us what they expect in 2017 for location-based marketing and media. We received a broad mix of predictions from over 50 industry professionals and compiled them into a free report. Below are the predictions submitted by George Freitag, local search...

  • Jan 11

    Daily News: Local Programmatic Growth, Top 10 2016 Articles, How SMBs Make Tech Buying Decisions

    Posted: 01/11/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Location-Based Programmatic Buying Grows 110% in 2016 (January 11, 2017) LSA Insider: “New NinthDecimal data says location-based programmatic buying grew 110% in the first half of 2016.” Top 10 Articles on LSA Insider...

  • Jan 11

    Top 10 Articles on LSA Insider from 2016

    Posted: 01/11/2017

    Contributed by:Joe Morsello

    From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from 2016: 1. Why Traditional Media Still Delivers Value in the Digital Marketplace (November 11, 2016) “Consumers often use newspapers, direct mail,...

  • Jan 11

    Data: Location-Based Programmatic Buying Grows 110% in 2016

    Posted: 01/11/2017

    Contributed by:Joe Morsello

    The prominence of location data in digital marketing continues to grow. Media buying is increasingly informed by location intelligence, which has become a proxy for audiences and a source of real-world behavioral insights. According to a recent study, location-based programmatic advertising grew 110% in the first six months of 2016. The most-targeted audience subset from...