News

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Results 1 - 10 of 697
  • Apr 26

    Daily News: Top Digital Media for Local Discovery, Best Clients for Co-op, ‘Best’ Filter Invades Local Pack

    Posted: 04/26/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Search, Websites, Social Are Top Digital Media for Local Discovery (April 26, 2017) LSA Insider: “80% of consumers have used a search engine in the past week to find local business info –...

  • Apr 26

    Which SMB Clients Are the Best Co-op Advertising Prospects?

    Posted: 04/26/2017

    Contributed by:Tim Brennan

    Some small and medium-sized businesses (SMBs) are better prospects for co-op advertising than others. In determining which clients have the biggest co-op opportunity, there are several key factors you MUST focus on to determine your best prospects: Local businesses: Identify the “mom and pop” stores in your area. They will often benefit the most from co-op...

  • Apr 26

    Study: Search, Websites, Social Are Top Digital Media for Local Discovery

    Posted: 04/26/2017

    Contributed by:Joe Morsello

    Consumers are increasingly using digital media to find, engage with and eventually buy from a local business. When looking specifically at digital media, search engines are a clear favorite among consumers for local discovery (no surprise there). According to new LSA data, 80% of consumers have used a search engine in the past week to...

  • Apr 25

    Daily News: Why Web Accessibility Matters, Internet Users Prefer Search, 4 Ways Brands Are Losing Traffic

    Posted: 04/25/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Website Accessibility Matters & How You Can Sell It to Clients (April 25, 2017) LSA Insider: “Website accessibility is merely the measure of how accessible your website and its content is for various...

  • Apr 25

    Why Website Accessibility Matters & How You Can Sell It to Clients

    Posted: 04/25/2017

    Contributed by:Michael Solms

    Website accessibility is merely the measure of how accessible your website and its content is for various types of users, particularly those with vision impairments. In the U.S., roughly 8.1 million people have difficulty seeing or are blind. When it comes to getting your clients to update content to be more accessible, here are some tips...

  • Apr 24

    Daily News: uberall & Yelp Partnership, Best Way to Reach Customers, Europe’s Startup Scene

    Posted: 04/24/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. uberall & Yelp Partner to Clean Up Listings in Europe & U.S. (April 24, 2017) LSA Insider: “The Yelp partnership will help uberall enter the U.S. market in a meaningful way.” When Breaking Google’s...

  • Apr 24

    uberall & Yelp Partner to Clean Up Listings in Europe & U.S.

    Posted: 04/24/2017

    Contributed by:Joe Morsello

    In March at the 2017 LSA Conference, uberall and Yelp announced a new partnership that will help uberall improve its listings management solution. According to the release on uberall’s website, here are the features that uberall clients now have access to: Claiming of Yelp listings is supported. Access to Yelp reviews: Get location reviews directly...

  • Apr 21

    Daily News: Pinterest Advanced Targeting, Digital Ad Growth Slows, Gannett Acquires SweetIQ

    Posted: 04/21/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How to Acquire Valuable Customers With Pinterest Advanced Targeting (April 21, 2017) Adweek: “Act-alikes can ultimately drive net new website traffic and sales at scale.” Report: Digital ad growth slows to single digits for...

  • Apr 20

    Daily News: The Digital Consumer, Google Chrome’s Ad-Blocking Feature, Co-op Funds Move Online

    Posted: 04/20/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Digital Consumer: Exploring Digital Media Usage in U.S. Cities (April 20, 2017) LSA Insider: “Today LSA is releasing a new report which looks at how digital media usage for local business discovery varies...

  • Apr 20

    On Target Podcast: Mark Sullivan, Director Demand Generation, CallRail

    Posted: 04/20/2017

    Contributed by:Joe Morsello

    Voice search, virtual assistants and chat bots have likely overtaken your newsfeed as of late. Many marketers and analysts are discussing the potential for these technologies to dramatically disrupt consumer behavior and therefore the marketing and advertising space. While voice interfaces and the potential for advertising on these platforms are still in the “early days”...