2017 Place Conference Agenda

  • 7:30 a.m. - 8:45 a.m.

    Registration and Breakfast

  • 8:45 a.m. - 8:55 a.m.

    This Must Be the Place

    • Greg Sterling
      VP, Strategy & Insights

  • 8:55 a.m. - 9:15 a.m.

    Understanding the Location-Data Ecosystem

    • Brian Handly
      CEO, Reveal Mobile

  • 9:15 a.m. - 9:50 a.m.

    Unlocking the Black Box of Location

    • Thomas Walle
      CEO & Co-Founder

  • 9:40 a.m. - 10:00 a.m.

    Case Study: inMarket + Proyo

    • Cameron Peebles
      Chief Marketing Officer





  • 10:00 a.m. - 10:30 a.m.

    Why Location Data Needs Great Creative to Succeed

    • Walter Geer
      VP & Creative Director

  • 10:30 a.m. - 11:00 a.m.

    Refreshment Break

  • 11:00 a.m. - 11:30 a.m.

    Case Study:Foursquare + TouchTunes

    • Steven Rosenblatt
      President

    • Ross Honey
      President and CEO

  • 11:30 a.m. - 12:00 a.m.

    Store Visits & Sales Measurement: Where Are We, Where Is It Going?

    • Kishore Kanakamedala
      Director of product management, Ads

  • 12:00 p.m. - 12:25 p.m.

    Pay-per-Visit: Will Location Analytics Disrupt Ad Models?

    • Luigi Ferguson
      AVP

    • David Shim
      CEO

    • Nels Stromborg
      Managing Director North America




    • Other speakers to be announced.

  • 12:25 p.m. - 1:25 p.m.

    Lunch

  • 1:25 p.m. - 1:50 p.m.

    Location & Privacy: What Marketers Must Know


  • 1:50 p.m. - 2:15 p.m.

    Case Study: PlaceIQ + Urban Outfitters

    • Duncan McCall
      CEO



  • 2:15 p.m. - 2:50 p.m.

    Rx for Retail: Four Perspectives

    • Rachel Wolan
      VP, Product

    • Jon Spinney
      Director of Product Management

    • Sherry Thomas-Zon
      Senior Product Manager, Mobile Products


    • Other speakers to be announced.

  • 2:50 p.m. - 3:15 p.m.

    Refreshment Break

  • 3:15 p.m. - 3:45 p.m.

    Always-On Location: The Agency POV

    • Michael Hayes (Moderator)
      CRO & CMO

    • Erica DePalma
      VP, Digital Marketing


    • Other speakers to be announced.

  • 3:45 p.m. - 4:10 p.m.

    Case Study: Clear Channel

    • Andy Stevens
      SVP/Research, Insights & Analytics

  • 4:10 p.m. - 4:30 p.m.

    Mixed Reality: When Digital & Physical Worlds Collide

    • Steve Lindsay
      Cloud Solutions Architect


  • 4:30 p.m. - 5:00 p.m.

    What’s Next in Location?

  • 5:00 p.m. - 7:00 p.m.

    Cocktail Reception

    • Sponsored by:

  • 7:00 p.m.

    End of Conference