Agenda

We are working to formalize the agenda for the 2017 Place Conference in NYC on 9.18.17. As we do, here are some of the topics that will be covered at the event:

  • Retail and Brand Case Studies
  • Why Location Has Become the Center of Gravity for Digital
  • Will Pay-per-Visit Take Hold?
  • Google’s New Offline Analytics Tools
  • Facebook’s Local Insights
  • Augmented Reality Shopping: In-Store and Online
  • Is Location the Key to Personalization?
  • 3D & VPS: The State of Indoor Mapping
  • Can We Fix Retail Using Location Intelligence?
  • Gaining Consumer Opt-ins for Location Services
  • Beyond Media Buying: Emerging Use Cases for Location Data
  • How Mobile-Location Is Now Driving OOH
  • TV and Location Data
  • Is Proximity Living Up to Its Promise?
  • Targeting & Attribution: Online-to-Offline and Back