Press Center

Results 1 - 10 of 24
  • May 18

    LSA Acquires Ad-Builder to Expand Services and Co-Op Advertising Opportunities for Members

    Posted: 05/18/2016

    "The deal broadens LSA’s membership offerings and enables the trade organization to provide an even more comprehensive suite of co-op advertising tools and capabilities."

  • May 11

    Study: 40% of Consumers Using 10 Media Channels in Local Path-to-Purchase

    Posted: 05/11/2016

    "Consumers are using an increasing number of media sources to find local information. Illustrating the complexity and fragmentation in the market, the Local Search Association’s (LSA’s) Local Media Tracking Study (LMTS) found that 40% of US consumers used at least 10 sources in the past month to find local business information."

  • Apr 05

    Local Search Association Welcomes Over 100 Members, Continues to Evolve with Local Market Changes

    Posted: 04/05/2016

    "The Local Search Association has welcomed over 100 media publishers, agencies and technology providers as new members since 2014. The membership growth reflects an expanding focus as the organization changes to meet the needs of an evolving local search and location-based marketing ecosystem. . . LSA fulfills its mission to educate and advocate through original research, events, consulting and public policy work. In accordance with those efforts, LSA is excited to announce a major new conference, new b...

  • Jan 26

    LSA Expands Small Business Digital Marketing Education with MarketingBitz.com Website

    Posted: 01/26/2016

    "On average, local businesses now use more than seven marketing or advertising methods to promote themselves, according to Local Search Association (LSA) survey data. That number has been climbing and reflects the increasing complexity of digital media and marketing.To help demystify all this, LSA launched MarketingBitz.com on Sunday, January 26 at the organizations’ LSA Bootcamp event in Austin, Texas. The website is an online extension of the in-person LSA Bootcamp series, created to provide small busi...

  • Oct 28

    Third Annual LSA Ad-to-Action Competition Now Accepting Entries

    Posted: 10/28/2015

    "The Local Search Association (LSA) is now accepting entries for the 2016 Ad-to-Action Awards. The competition seeks to showcase new ideas, stimulate thinking and celebrate the best location-based marketing and commerce offerings that drive local actions (calls, clicks, store visits). "

  • Oct 13

    Nearly Half of Portland Businesses Not Ready for Smartphone Consumers

    Posted: 10/13/2015

    "The mobile internet is now the primary way consumers look for local business information according to a 2015 consumer survey from the Local Search Association (LSA). Yet an online audit of 70,228 Portland small and medium-sized businesses (SMBs) by BuzzBoard reveals that almost half (46.2%) don’t have a mobile-ready website."

  • Jun 23

    Small Businesses Plan to Boost Digital Spending, Now Use More Than Seven Methods For Marketing

    Posted: 06/23/2015

    “Small businesses in the United States, on average, now use more than seven marketing and advertising methods to promote themselves. That number has steadily been growing, according to Local Search Association (LSA) survey data. It also stands as a kind of indicator of the increasing complexity of digital marketing. For this reason LSA has created LSA Bootcamp, an affordable one-day digital marketing intensive designed to help business owners gain a better understanding of the fundamentals of online mark...

  • Apr 22

    Local Search Association Adds Jed Nachman of Yelp and Michael Fordyce of NinthDecimal to Board

    Posted: 04/22/2015

    “The Local Search Association (LSA) today announced the addition of Jed Nachman of Yelp and Michael Fordyce of NinthDecimal to its board of directors. The new board members represent the growing diversity of companies participating in the local advertising marketplace, including review sites, data intelligence companies, digital agencies, and mobile and social media companies. With their vast expertise and experience in local, the new board members will work closely with LSA's existing board to help deli...

  • Apr 22

    LSA Announces Winners of 2015 Ad to Action Awards at LSA|15

    Posted: 04/22/2015

    “Today at the LSA|15 Conference in Los Angeles, the Local Search Association (LSA) announced the winners of the second annual Ad to Action Awards competition. LSA received 91 entries across 10 categories and the winners were revealed on the main stage at the event. The competition focused on celebrating the most innovative “local” marketing products or solutions that facilitate consumer actions like calls, clicks, store visits, etc. The winners demonstrated the greatest potential for driving local consum...

  • Apr 22

    Local Search Association Recognizes Lifetime Achievement Award Recipients

    Posted: 04/22/2015

    “The Local Search Association (LSA) recognized the exemplary careers of two trailblazers in the industry at its LSA│15 Conference. Chris Cummings, CEO of Marquette Group and Peter McDonald, former CEO of Dex Media, Inc. both received Lifetime Achievement Awards for their leadership and many accomplishments during their service in the industry.”