Nearly Half of Portland Businesses Not Ready for Smartphone Consumers

LSA Bootcamp on Nov. 1 Seeks to Help Portland Businesses Improve Digital Marketing Efforts


TROY, Mich., October 13, 2015 -- The mobile internet is now the primary way consumers look for local business information according to a 2015 consumer survey from the Local Search Association (LSA). Yet an online audit of 70,228 Portland small and medium-sized businesses (SMBs) by BuzzBoard reveals that almost half (46.2%) don’t have a mobile-ready website.

This means these Portland-area businesses are at risk of losing sales when mobile users visit their websites and find a less than optimal experience. Research from Google shows that in such circumstances a majority of mobile consumers will simply move on to a competitor.

In an increasingly complicated digital marketing landscape SMBs face a range of challenges not limited to mobile-readiness. SMBs in the United States now use, on average, more than seven marketing and advertising methods to promote themselves, according to LSA data. That number has been growing and reflects the increasing complexity of digital marketing for local businesses.

LSA has created LSA Bootcamp [www.LSABootcamp.com] to educate local business owners and help them navigate the world of digital marketing. LSA Bootcamp is a practical, one-day marketing intensive. Following successful events in Los Angeles, Charlotte and Atlanta, the program is coming to the Embassy Suites Portland – Downtown on November 1.

The purpose of these events is to demystify digital marketing and provide business owners with practical information, as well as direct access to the leading internet companies. Speakers and exhibitors at previous Bootcamps included Google, Yahoo, Microsoft, Yelp, GoDaddy, Constant Contact, YP, ReachLocal, Goodzer, Moz, Acxiom, Closely, Search Influence and more.

“Internet marketing has become more challenging, not easier, over time,” said Greg Sterling, Vice President of Strategy and Insights for LSA. “We’re trying to create a forum where business owners can learn and get their practical questions answered in an objective way.”

Session topics include the following:
  • Overall digital marketing strategy
  • SEO and paid search fundamentals for local business owners
  • Digital marketing on a limited budget
  • Mobile marketing: what you need to know
  • Email marketing in the smartphone era
  • Social media for time-starved entrepreneurs
  • Managing your online reputation
  • What to look for in a digital marketing vendor
  • How to understand ROI and what’s working
The program is intended for both digital novices and those that already have experience with online marketing. It’s divided between general advice sessions and tactical breakouts that provide specific guidance and how-to information from industry experts. LSA Bootcamp also offers informal peer networking and access to sponsors and exhibitors for in-depth discussion of their specific marketing issues and questions.

To learn more visit www.LSABootcamp.com.


About LSA Bootcamp
The LSA Bootcamp is an affordable one-day digital marketing intensive designed to help business owners gain a better understanding of the fundamentals of online marketing. The event series will make stops in Charlotte (7/26/15), Atlanta (8/30/15), Portland (11/8/15) and Austin (1/24/16) and features expert speakers from some of the most prominent and recognizable vendors in the digital marketing industry.

LSA expects around 200 attendees at each event. Tickets are just $30 and include lunch and refreshments.


About LSA
The Local Search Association (LSA) is an industry association of media companies, agencies and technology providers who help businesses market to local consumers. LSA has 300 members in over 25 countries and the Association helps these members realize the power of location-based marketing and commerce through conferences, consulting, insights, advocacy and more.

The Association offers industry news and perspective on its blog, LSA Insider, as well as resources on its SlideShare page. Follow LSA on LinkedIn, Twitter, and Facebook.


Press Contact
Joe Morsello
Communications Manager
Local Search Association (LSA)
248.244.0738