Research

As the industry association for the local and location-based marketing space, our research activities are focused on the technologies and media being used by local consumers to find, engage and transact with businesses big and small. Here are our areas of focus:

  • Local/location-based marketing
  • Consumer behavior
  • Media performance
  • SMB & national-to-local
  • Local commerce
  • Online-to-offline (O2O)

We offer a variety of benefits to members as it relates to research and insights. If you are interested in seeing how LSA’s research can help you and your organization, contact us via the form below.