Webinars

The LSA Webinar Series is an on-going educational resource for the local marketing industry. These webinars are free to attend and are held regularly to help industry professionals sharpen their skills and learn about the latest developments in the local space.

Upcoming Webinars

  • Thursday, May 26, 2016

    ONLINE TO OFFLINE SIMPLIFIED: MEASURING REAL WORLD ROI

    Time:  2:00 PM - 3:00 PM ET

    Presenter:  SweetIQ

    Online to offline attribution is a critical, even mandatory capability in today's digital marketplace. However, this often requires significant scale, hardware, or considerable sophistication to accomplish. In this webinar SweetIQ will discuss how to calculate “real world ROI” and offline attribution, without installing hardware or engaging in advanced “control and exposed” testing.

    SweetIQ will explain a relatively simple method that marketing services providers can use today to give their customers a strong sense of the offline performance of their digital marketing.

    In this webinar you’ll learn how to:

    • How to calculate your Local ROI
    • The role omnichannel plays in your O2O funnel
    • How local marketing can directly increase your bottom line
  • Thursday, June 16, 2016

    Beyond Rankings: How to Measure Success in Local Search

    Time:  2:00 PM - 3:00 PM ET

    Presenter:  Moz

    Most local search marketers use visibility in search results as the primary measure of success. How do we rank? Are we present in the local pack? But there are other metrics that show whether you or your customers are succeeding in local search. Moz’s George Freitag will explore this broader set of metrics and the methods that local businesses and multi-location brands should be using to more holistically evaluate success in local.

    In this webinar you’ll learn how to:

    • How to determine your budget
    • Tracking calls and driving directions
    • Local website traffic and onsite conversions
    • Rank tracking for local
    • Measuring listing accuracy