The LSA Webinar Series is an on-going educational resource for the local marketing industry. These webinars are free to attend and are held regularly to help industry professionals sharpen their skills and learn about the latest developments in the local space.

Upcoming Webinars

  • Thursday, June 29, 2017

    Cloudy Skies Ahead: How SaaS Companies Will Disrupt Local Media Sales

    Time:  2:00 PM - 3:00 PM ET

    Presenter:  LSA

    Nearly half of SMBs have adopted cloud-based tools in at least one area, from CRM to supply chain management. And many more will over the next 12 to 18 months, with disruptive implications for market incumbents. As SaaS businesses establish trust with their customers they will expand into adjacent services, including local marketing services. LSA’s new Tech Adoption Index is tracking this shift and its impact on broader local ecosystem.

    Join Charles Laughlin and Neal Polachek, who will share top-line results of the first wave of Tech Adoption Index research and explain why the SMB shift to the cloud may be the most disruptive trend yet facing local media sellers.

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