The LSA Webinar Series is an on-going educational resource for the local marketing industry. These webinars are free to attend and are held regularly to help industry professionals sharpen their skills and learn about the latest developments in the local space.
Tuesday, October 25, 2016
Time: 2:00 PM - 3:00 PM ET
The path to purchase has become much more complex in the past decade as consumers use more sources to make buying decisions. Small businesses are now forced to use nearly eight marketing channels to keep up.
Media sellers who serve the small businesses market also continue to grow their product portfolios. However the current practice of selling independent marketing solutions doesn’t work any longer.
In this webinar, LSA and Camilyo will explore the need for a new framework in local marketing – one which addresses the “customer funnel” more holistically. In addition, Greg Sterling will explore the results from parallel industry and SMB surveys about digital marketing and sales practices.