The LSA Webinar Series is an on-going educational resource for the local marketing industry. These webinars are free to attend and are held regularly to help industry professionals sharpen their skills and learn about the latest developments in the local space.
Thursday, July 28, 2016
Time: 2:00 PM - 3:00 PM ET
For years digital marketers were unable to connect the dots between online marketing campaigns and offline transactions. Increasingly today they can. A range of companies, including Google, Facebook, YP, xAd, PlaceIQ, NinthDecimal, Placed and others are offering the ability to tie real-world actions to digital marketing and ad exposures.
This webinar will discuss how this is being done and review the state of the art in O2O analytics. It will also explore the broader implications for the local and small business markets.