The LSA Webinar Series is an on-going educational resource for the local marketing industry. These webinars are free to attend and are held regularly to help industry professionals sharpen their skills and learn about the latest developments in the local space.
Thursday, July 07, 2016
Time: 2:00 PM - 3:00 PM ET
From the elimination of the right rail to device-specific bidding, in-store conversions, promoted Google Maps pins and expanded text ads, AdWords has seen major changes in the past couple of months. LSA’s Greg Sterling and David McIninch, CRO of Acquisio, will discuss the major changes through a local lens and explain what search marketers need to understand to succeed in this new AdWords environment.