Ad-to-Action Awards 2016

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Businesses big and small are increasingly searching for new solutions that engage consumers in close proximity to the point of purchase. To encourage innovations in location-based marketing and commerce, the Local Search Association (LSA) is holding the third annual Ad-to-Action Awards intended to celebrate innovation and help promote the products that best drive local consumer actions (calls, clicks, store visits, etc.).

Competition Process

Our competition is open to all media, technology, marketing and advertising providers who offer solutions that demonstrate potential for driving local business sales, engagement and provide memorable experiences for local consumers.

Participants are invited to enter one or more awards submissions at no cost for one of ten categories via the awards website by January 15, 2016. A diverse judging panel of notable experts, analysts and practitioners from across the “local” industry will then evaluate and select finalists and winners for entries within each category. Finalists will be announced in advance of the 2016 LSA Annual Conference in San Francisco March 7-9, and the winners will be revealed on-stage at the event.

Winning Benefits

Winners will be highlighted in LSA’s communications with members and other industry leaders and influencers, in ongoing outreach to business and tech reporters, and through our digital and social media channels. In addition, a brief video highlighting finalists will be shown leading up to the announcement of the winners at the LSA16 event in San Francisco March 7-9. LSA will also support these winners so they have the best shot of succeeding in the marketplace.

Finalists

Leading up to the announcement of the Ad-to-Action Award winners at LSA16 March 7-9 in San Francisco, videos highlighting the two finalists from each category will be featured on the LSA website for several weeks. In addition, prior to the awards ceremony, the videos will be shown to the entire conference audience between sessions at LSA16.

How do I get started?

Awards Timeline

  • October 28, 2015 - Call for entries opens
  • January 15, 2016 - Call for entries closes
  • Early February 2016 - Finalists announced
  • March 7-9, 2016 - Winners announced at LSA16

Our awards competition is designed to encourage innovations in the “local” space by providing low barriers to entry for companies interested in participating:

  • All providers, including LSA members and non-members, are invited to enter their solutions to the competition. Potential entrants include but are not limited to: media publishers, technology providers, marketing service providers and advertising agencies.
  • There is no cost to submit an application.
  • There is no limit to the number of products submitted by one company.
  • Entries must apply to one of the following categories: Presence Management, Verticals & Marketplaces, Attribution & Analytics, Local Commerce Services, Sales & Marketing Automation, Mobile, Social & Reputation Management, Display & Video, Best Local Ad Campaign and Best Ad Creative.

If you have any questions about the eligibility of your product, please contact us at awards@theLSA.org.

The Ad-to-Action Awards will select winners in each of the following ten categories. Entrants must submit their solution under one category only. For solutions that could potentially apply to several categories, entrants should choose the category that reflects the product characteristics that they most want to highlight and believe demonstrate the strongest level of creativity and innovation.

Categories include:

  • Presence Management: new forms of listings, syndication, distribution practices, website creation, management solutions, platforms for listings, new content types or functionality, and new ways to target listings.
  • Verticals & Marketplaces: solutions with specific relevance to select industries or business type.
  • Attribution & Analytics: innovative ways to create, target, traffic and measure advertising.
  • Local Commerce Services: new ways to support local businesses with scheduling, customer relationship management, payments, e-commerce, loyalty, etc.
  • Sales & Marketing Automation: solutions that automate sales and marketing processes.
  • Mobile: mobile ad products, mobile tools, integration with mobile apps, and mobile targeting.
  • Social & Reputation Management: tools that help measure social ROI, facilitate reputation management, drive social engagement, utilize paid vs. organic posts and leverage online reviews.
  • Display & Video: placement, targeting, integration or measurement.
  • Best Local Ad Campaign: advertising and marketing campaigns executed in specific markets that drive local consumer actions.
  • Best Ad Creative: ad copy, graphics, video, audio or a combination for any media outlet judged on creativity, novelty, persuasiveness and ability to capture attention.

If you have any questions about these categories, please contact us at awards@theLSA.org.

Our diverse judging panel includes notable experts, analysts, media and practitioners from across the local advertising industry.

In order to ensure the integrity of the competition, our judges have agreed to not evaluate products in which they have a business interest, as well as to keep all submissions confidential until after the winning entries are announced in early March 2016.

Sarah BirdCEO, Moz

Sarah , Bird

Sarah Bird serves as the CEO of Moz, the world leader in Search Engine Optimization software. With Sarah’s leadership, the company has grown to over 37,000 customers, 150 employees, $55+mm annual revenue, raised ~$30mm venture capital, launched multiple software products, and created a beloved marketing brand. Prior to Moz, Sarah practiced law and travelled the world. She regularly speaks about entrepreneurship, business models, search marketing, women in tech, and fostering an inspiring company culture.

Visit Moz's Website »

Craig BokeschStrategic Marketing, Disney

Craig , Bokesch

Craig has worked in search marketing and ecommerce for over 17 years. He currently does SEO and ASO for Disney. He has a Seattle based digital marketing consulting company as well. www.craigbokesch.com

Visit Disney's Website »

Lisa BradnerPresident, Managing Director OMD Midwest, OMD

Jacqueline CheinTeam Lead, Product Marketing, Google Ads, Google

Jacqueline, Chein

Jacqueline Chein leads global product marketing for Google Ads, focused on local, online-to-offline, and emerging markets. Prior to Google, she led demand generation and integrated marketing programs for Silicon Valley tech startups, including Box and Clearwell Systems. Jacqueline holds a BA in International Relations from Stanford University.

Visit Google's Website »

Andrew CrozierGeneral Manager Product, Technology and Operations, White Pages

Andrew , Crozier

Andrew has worked in the digital product and marketing space for over 15 years, with global experience built across a range of industry verticals, including financial services, software, health and marketing services. He currently leads the product, technology and operations teams at Sensis White Pages in Melbourne, Australia. Andrew is energised by the impact that digital propositions can have on business of all shapes and sizes and has been driving transformation activity in White Pages over the last three years. His focus has been on finding new relevance for the White Pages product portfolio beyond the legacy directory core along with modernising the underlying technology and capabilities of the business to engage and transact with its base. Originally from Belfast, Northern Ireland, Andrew moved to Australia five years ago to escape the rain, and to raise his two girls Holly (6) and Megan (5) with his wife Alison.

Visit White Pages's Website »

David FederhenCo-CEO and Co-Founder, Uberall

David , Federhen

David Federhen is a Co-CEO and Co-Founder of Uberall, where he leads Investor Relations and Finance, Business Development and Operations for the company. Prior to founding Uberall in 2013, Federhen worked in business restructuring and strategic business development for the Europe’s leading management consultancy Roland Berger. In 2010 he founded Arena RKD GmbH – a company specializing in the sale of refurbished and overstock technology – and in 2013 he founded Uberall. Federhen holds a Master’s degree in Business Administration and International Relations from the University of Kent in the UK.

Visit Uberall's Website »

Ocean FineVP Agencies and Marketers, Factual

Ocean , Fine

As the Vice President of Agencies and Marketers, Ocean is responsible for driving awareness and adoption of Factual’s Location Targeting Ad Solutions. A digital advertising veteran with 15 years of experience, she loves working on the newest mobile technologies and has a proven track record for building teams that focus on all aspects of mobile channel enablement. Before joining Factual, Ocean was Director of Sales for AT&T AdWorks and, prior to that, the Director of Client Management at VeriSign’s Mobile division. Ocean started her career working on the agency side at Euro RSCG 4D, a division of Havas Worldwide.

Visit Factual's Website »

Whitney HartSVP of Strategy, Investis Digital

Whitney, Hart

Whitney oversees the strategy department at Investis Digital and brings nearly a decade of experience building integrated strategies and exciting programs for international clients. Prior to her tenure at Investis Digital, she worked within and led business development and account teams at Jack Morton Worldwide in New York, Weber Shandwick in London, and Edelman in Mexico City. She’s worked with brands such as Fruit of the Loom, Russell Athletic, Hotwire, Wyndham, the NBA, PepsiCo, and Samsung. Whitney was educated at Trinity College and the London School of Economics. She’s live in four countries, and moved to Phoenix in 2012 from Mexico City with her fiancé and two cats. Our resident expert on wine and mezcal, she’s equally passionate about travel and modern art. Her love of all things feline is unparalleled in the office, and while a supporter of our dog-focused workplace, is convinced we’ll host a ‘Bring Your Cat to Work Day,’ despite all evidence to the contrary.

Visit Investis Digital's Website »

Kevin HillVP, Local Marketing, Ansira

Kevin, Hill

Kevin Hill is a 10+ year veteran of the Brand2Local/Local Marketing space. Kevin currently serves as the Vice President of Local Marketing at Ansira. Ansira is a marketing technology and services firm that empowers relationship marketers with channel and local experiences to exceed customer expectations.

Visit Ansira's Website »

Darnell HollowayDirector of Business Outreach, Yelp

Darnell , Holloway

Darnell Holloway is Yelp's Director of Business Outreach. Darnell joined Yelp in 2009 as one of 12 Account Managers at Yelp HQ in San Francisco. After relocating to Scottsdale in 2010 as part of the team that founded Yelp's Arizona operation, he was was promoted to begin working more closely on building up Yelp's Business Outreach efforts. As the Director of Business Outreach, he oversees a North American team dedicated to building communities and educating small business owners across the country about strategies for success in a feedback driven economy. He comes from a family of small business owners and is passionate about working with the local business community. He is a California native, and UC Davis alumnus.

Visit Yelp's Website »

Nadya KohlEVP, Business Development and Marketing, PlaceIQ

Nadya , Kohl

Nadya is responsible for leading market and partner development at PlaceIQ. Prior to joining the PlaceIQ team, Nadya oversaw corporate strategy, business development and M&A for Experian’s Marketing Services $1B global business, where she was able to create multiple world-class alliances to expand the reach of data driven marketing. At Experian she was a founder of Experian’s global Audience Services group and spearheaded the launch of the company’s marketing analytics consulting function. Nadya has worked extensively in the Media, Consumer Products, Retail, and High Tech fields, with global brands such as AMEX, Mars, Wal-Mart, Microsoft and T-Mobile.

Visit PlaceIQ's Website »

Ziv KorenCPO / CMO, Camilyo

Ziv , Koren

Ziv has served as Camilyo Chief Product Officer and Chief Marketing Officer for the past 6 years, leading the company’s continuous innovation to address and anticipate the needs of the underserved SMB market. Ziv lives and breathes technology and business entrepreneurship, seeing the two as intertwined. Throughout his career, he has led and facilitated companies, ranging from small start-ups to large multinationals, to conceive and launch new products and reach quick market-product fit.

Visit Camilyo's Website »

Sandy LohrCEO, MatchCraft

Sandy , Lohr

Sandy Lohr has extensive media experience and is passionate about leading the talented team at MatchCraft. Growing up in advertising media sales, she has worked with countless merchants and managed multiple sales teams throughout her career. Moving to MatchCraft, a leading automated search, social and display technology platform, three years ago, she now deals with media clients throughout the world that are managing sales teams selling advertising solutions to local merchants. She believes in the retention of clients by excelling in service and performance. Sandy currently enjoys riding her cruiser beach bike in the Southern California sunshine, though she and her husband are always looking for any opportunity to visit family from coast to coast.

Visit MatchCraft's Website »

Faith MurphySr Director - SMB Partner Development, Sales & Support, Oath

Faith , Murphy

Faith Murphy is the Senior Director of SMB Partnerships, Sales and Support at Oath. She currently is leading teams of industry experts who focus on providing advertising insights and opportunities to Small to Medium Businesses across Oath’s advertising platforms, in the Americas. She develops and maintains relationships with early stage startups to premium partners, who focus on selling locally driven products, at scale, to SMBs. She also leads all the sales and support efforts focused on the self serve segment; developing operational processes and go to market strategies for growth. Faith received her BA in Communication Disorders from the University of Connecticut, has over 15 years’ experience in digital advertising, with a background in business development, operations, optimization strategies and analytics. Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. We reach over one billion people around the world with a dynamic house of brands. A global leader in digital and mobile, Oath is shaping the future of media. For more on Oath, visit www.oath.com.

Visit Oath's Website »

Cameron PeeblesCMO, inMarket

Cameron, Peebles

Cameron comes to inMarket with over 20 years' experience in B2B marketing, sales pipeline optimization, creative design, PR, and strategic positioning within the technology industry. Prior to inMarket, Cameron led the marketing initiatives of top companies in their respective spaces, such as mobileStorm, Stamps.com Enterprise, Nero Software and PCMall. Most recently, Cameron was CMO at Airpush, a leading performance ad network reaching over 500 million consumers around the world, where he was awarded Silver in the Best in Biz Award’s ‘Marketer of the Year’ for 2015. A native of Miami, FL, Cameron enjoys sailing, diving, hiking and forward thinking music.

Visit inMarket's Website »

Vinod SirimalleProduct Management, Amazon

Sherry Thomas-ZonDirector, Mobile Growth Strategy, Walmart

Sherry , Thomas-Zon

Sherry is Director of Mobile Growth at Walmart ecommerce and has held leadership roles within retail technology and consumer internet companies focused on accelerating growth through mobile solutions, digital/mobile media, and location data. Prior to Walmart ecommerce, Sherry worked on mobile app strategy and product management at Macy’s. Prior to Macy’s, she served as VP, Mobile Shopping Platforms at Local Corporation, and was formally the CEO of Krillion, Inc. a venture-funded, product-location data start-up. Sherry has also served as vice president of marketing at Jupitermedia Corporation, and has held marketing and advertising leadership roles at both B2C and B2B media companies. Sherry is a recognized contributor to the area of mobile consumer strategy and regularly speaks on topics ranging from mobile adoption, location-based strategy, and omni-channel marketing.

Visit Walmart's Website »

The following are Frequently Asked Questions we anticipate receiving about the awards. Click each question and the answer will appear below it.

What are the Ad-to-Action Awards?

LSA’s Ad-to-Action Awards is a competition intended to foster new ideas and stimulate thinking to bring to market the best location-based marketing and commerce products that drive local consumer actions (calls, clicks, store visits, etc.). All providers are encouraged to enter new and innovative ideas, solutions and products that drive local consumer actions and engagement for businesses big and small.

A panel of industry experts and analysts will evaluate and select finalists in each of the twelve categories in early January 2019. Winners will be announced at the LSA19 Conference in Dana Point, California, February 25-27, 2019. 

Winners will be highlighted in LSA’s communications with members and other industry leaders and influencers, in ongoing outreach to business and tech reporters, and through our digital and social media channels. In addition, the winners will be announced on the main stage at the LSA19 event in Dana Point, February 25-27.

Who can submit an entry to this competition?

Our awards competition is designed to encourage innovations in the “local” space by providing low barriers to entry for companies interested in participating:

  • All providers, including LSA members and non-members, are invited to enter their solutions to the competition. Potential entrants include but are not limited to: media publishers, technology providers, marketing service providers and advertising agencies.
  • There is no cost for LSA members to submit an application. Non-members pay $199 per entry.
  • There is no limit to the number of products submitted by one company, but you can only submit each product or service once.
  • Entries must apply to one of the following categories: Presence Management, Verticals & Marketplaces, Attribution & Analytics, Small Business SaaS Products, Sales & Marketing Automation, Social & Reputation Management, Location Intelligence Platforms, Best Local Search Campaign, Best Use of Location and Best Use of Co-op Advertising.
If you have any questions about the eligibility of your product, please contact us at awards@theLSA.org.

What are the submission categories?

The Ad-to-Action Awards will select winners in each of the following ten categories. Entrants must submit their solution under one category only. For solutions that could potentially apply to several categories, entrants should choose the category that reflects the product characteristics that they most want to highlight and believe demonstrate the strongest level of creativity and innovation.

Categories include:


  • Presence Management: New forms of listings, syndication, distribution practices, website creation, management solutions, platforms for listings, new content types or functionality, and new ways to target listings.
  • Verticals & Marketplaces: Solutions with specific relevance to select industries or business type.
  • Attribution & Analytics: Innovative ways to create, target, traffic and measure advertising.
  • Small Business SaaS Products: New ways to support SMBs with scheduling, customer relationship management, HR, payments, accounting, supply chain management, e-commerce, loyalty, etc.
  • Sales & Marketing Automation: Solutions that automate sales and marketing processes.
  • Social & Reputation Management: Tools that help measure social ROI, facilitate reputation management, drive social engagement, utilize paid vs. organic posts and leverage online reviews.
  • Location Intelligence Platforms: Technologies, software or cloud-based solutions that help brands, agencies or media companies collect, analyze and/or take action on mobile location data.
  • Best Local Search Campaign: Most effective use of local SEO or SEM for multi-location brands or small business customers.
  • Best Use of Location: Innovative campaigns and/or use cases of mobile location data for audience targeting, competitive intelligence, customer experience improvements and/or attribution.
  • Best Use of Co-op Advertising: Any local advertising campaign (print and/or digital) that utilizes a brand's co-op advertising program.

If you have any questions about these categories, please contact us at awards@theLSA.org.

How can I submit entries? What is required, and when are submissions due?

Entry to the Ad-to-Action Awards is simple. LSA Members can submit entries for free, while non-members pay just $199 per entry. Entrants must complete an online submission form for each entry. A product or service can only be submitted to one category but multiple products can be submitted. Click here to submit your product. Submissions are due by December 21, 2018.

Note: There is no limit to the number of products submitted by one company, but each product can only be submitted once.

Who will judge the submissions? Will the judges keep our entries confidential?

Our diverse judging panel includes notable experts, analysts, media and practitioners from across the local advertising industry.

In order to ensure the integrity of the competition, our judges have agreed to not evaluate products in which they have a business interest, as well as to keep all submissions confidential until after the winning entries are announced in February 2019.

When will the judging take place? What criteria will be evaluated?

Judging will take place in early January 2019. Our judging panel will evaluate entries based on their ability to drive local consumer action and accelerate growth for businesses big and small. Judges will look for innovative solutions that provide smarter and richer consumer experiences that are delivered in the right place and at the right time. Judges will consider targeting capabilities, overall benefits, ROI, implementation plans and solution design.

Finalists in each of the twelve awards categories will be announced in early February 2019. The winners in each category will be announced at the LSA19 Conference in Dana Point, California, February 25-27.

What will the winning submissions receive?

  • Promoted to LSA's audience via email, newsletters, social media, blog posts, website content, etc.
  • Featured in Q2 2019 press release 
  • Video about product/brand played in front of entire LSA19 audience in Dana Point
  • Additional promotion and exposure after the conference
  • Marketing materials/graphics to promote their accomplishment

There are already so many awards programs out there. Why is this one different?

The Ad-to-Action Awards are the only to focus specifically on solutions that drive local consumer action and accelerate growth for businesses big and small. Our diverse judging panel of notable experts, analysts, media and practitioners from across the “local” industry adds significant credibility to each winning entry and given the number of entries we typically receive (100 - 200 entries), the program is a true competition of merit.

Who can I contact if I have questions?

Please contact the LSA at awards@theLSA.org with any questions, comments or other inquiries about the Ad-to-Action Awards.

The submission process has officially ended. Winners will be announced at LSA16 on Tuesday, March 8, 2016. For more information regarding the LSA16 conference, click here, or register now below.