Ad-to-Action Awards 2016

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Businesses big and small are increasingly searching for new solutions that engage consumers in close proximity to the point of purchase. To encourage innovations in location-based marketing and commerce, the Local Search Association (LSA) is holding the third annual Ad-to-Action Awards intended to celebrate innovation and help promote the products that best drive local consumer actions (calls, clicks, store visits, etc.).

Competition Process

Our competition is open to all media, technology, marketing and advertising providers who offer solutions that demonstrate potential for driving local business sales, engagement and provide memorable experiences for local consumers.

Participants are invited to enter one or more awards submissions at no cost for one of ten categories via the awards website by January 15, 2016. A diverse judging panel of notable experts, analysts and practitioners from across the “local” industry will then evaluate and select finalists and winners for entries within each category. Finalists will be announced in advance of the 2016 LSA Annual Conference in San Francisco March 7-9, and the winners will be revealed on-stage at the event.

Winning Benefits

Winners will be highlighted in LSA’s communications with members and other industry leaders and influencers, in ongoing outreach to business and tech reporters, and through our digital and social media channels. In addition, a brief video highlighting finalists will be shown leading up to the announcement of the winners at the LSA16 event in San Francisco March 7-9. LSA will also support these winners so they have the best shot of succeeding in the marketplace.

Finalists

Leading up to the announcement of the Ad-to-Action Award winners at LSA16 March 7-9 in San Francisco, videos highlighting the two finalists from each category will be featured on the LSA website for several weeks. In addition, prior to the awards ceremony, the videos will be shown to the entire conference audience between sessions at LSA16.

How do I get started?

Awards Timeline

  • October 28, 2015 - Call for entries opens
  • January 15, 2016 - Call for entries closes
  • Early February 2016 - Finalists announced
  • March 7-9, 2016 - Winners announced at LSA16

Our awards competition is designed to encourage innovations in the “local” space by providing low barriers to entry for companies interested in participating:

  • All providers, including LSA members and non-members, are invited to enter their solutions to the competition. Potential entrants include but are not limited to: media publishers, technology providers, marketing service providers and advertising agencies.
  • There is no cost to submit an application.
  • There is no limit to the number of products submitted by one company.
  • Entries must apply to one of the following categories: Presence Management, Verticals & Marketplaces, Attribution & Analytics, Local Commerce Services, Sales & Marketing Automation, Mobile, Social & Reputation Management, Display & Video, Best Local Ad Campaign and Best Ad Creative.

If you have any questions about the eligibility of your product, please contact us at awards@theLSA.org.

The Ad-to-Action Awards will select winners in each of the following ten categories. Entrants must submit their solution under one category only. For solutions that could potentially apply to several categories, entrants should choose the category that reflects the product characteristics that they most want to highlight and believe demonstrate the strongest level of creativity and innovation.

Categories include:

  • Presence Management: new forms of listings, syndication, distribution practices, website creation, management solutions, platforms for listings, new content types or functionality, and new ways to target listings.
  • Verticals & Marketplaces: solutions with specific relevance to select industries or business type.
  • Attribution & Analytics: innovative ways to create, target, traffic and measure advertising.
  • Local Commerce Services: new ways to support local businesses with scheduling, customer relationship management, payments, e-commerce, loyalty, etc.
  • Sales & Marketing Automation: solutions that automate sales and marketing processes.
  • Mobile: mobile ad products, mobile tools, integration with mobile apps, and mobile targeting.
  • Social & Reputation Management: tools that help measure social ROI, facilitate reputation management, drive social engagement, utilize paid vs. organic posts and leverage online reviews.
  • Display & Video: placement, targeting, integration or measurement.
  • Best Local Ad Campaign: advertising and marketing campaigns executed in specific markets that drive local consumer actions.
  • Best Ad Creative: ad copy, graphics, video, audio or a combination for any media outlet judged on creativity, novelty, persuasiveness and ability to capture attention.

If you have any questions about these categories, please contact us at awards@theLSA.org.

Our diverse judging panel includes notable experts, analysts, media and practitioners from across the local advertising industry.

In order to ensure the integrity of the competition, our judges have agreed to not evaluate products in which they have a business interest, as well as to keep all submissions confidential until after the winning entries are announced in early March 2016.

The following are Frequently Asked Questions we anticipate receiving about the awards. Click each question and the answer will appear below it.

What are the Ad-to-Action Awards?

LSA’s Ad-to-Action Awards is a competition intended to foster new ideas and stimulate thinking to bring to market the best location-based marketing and commerce products that drive local consumer actions (calls, clicks, store visits, etc.). All providers are encouraged to enter new and innovative ideas, solutions and products that drive local consumer actions and engagement for businesses big and small.

A panel of industry experts and analysts will evaluate and select finalists in each of the twelve categories in early January 2019. Winners will be announced at the LSA19 Conference in Dana Point, California, February 25-27, 2019. 

Winners will be highlighted in LSA’s communications with members and other industry leaders and influencers, in ongoing outreach to business and tech reporters, and through our digital and social media channels. In addition, the winners will be announced on the main stage at the LSA19 event in Dana Point, February 25-27.

Who can submit an entry to this competition?

Our awards competition is designed to encourage innovations in the “local” space by providing low barriers to entry for companies interested in participating:

  • All providers, including LSA members and non-members, are invited to enter their solutions to the competition. Potential entrants include but are not limited to: media publishers, technology providers, marketing service providers and advertising agencies.
  • There is no cost for LSA members to submit an application. Non-members pay $199 per entry.
  • There is no limit to the number of products submitted by one company, but you can only submit each product or service once.
  • Entries must apply to one of the following categories: Presence Management, Verticals & Marketplaces, Attribution & Analytics, Small Business SaaS Products, Sales & Marketing Automation, Social & Reputation Management, Location Intelligence Platforms, Best Local Search Campaign, Best Use of Location and Best Use of Co-op Advertising.
If you have any questions about the eligibility of your product, please contact us at awards@theLSA.org.

What are the submission categories?

The Ad-to-Action Awards will select winners in each of the following ten categories. Entrants must submit their solution under one category only. For solutions that could potentially apply to several categories, entrants should choose the category that reflects the product characteristics that they most want to highlight and believe demonstrate the strongest level of creativity and innovation.

Categories include:


  • Presence Management: New forms of listings, syndication, distribution practices, website creation, management solutions, platforms for listings, new content types or functionality, and new ways to target listings.
  • Verticals & Marketplaces: Solutions with specific relevance to select industries or business type.
  • Attribution & Analytics: Innovative ways to create, target, traffic and measure advertising.
  • Small Business SaaS Products: New ways to support SMBs with scheduling, customer relationship management, HR, payments, accounting, supply chain management, e-commerce, loyalty, etc.
  • Sales & Marketing Automation: Solutions that automate sales and marketing processes.
  • Social & Reputation Management: Tools that help measure social ROI, facilitate reputation management, drive social engagement, utilize paid vs. organic posts and leverage online reviews.
  • Location Intelligence Platforms: Technologies, software or cloud-based solutions that help brands, agencies or media companies collect, analyze and/or take action on mobile location data.
  • Best Local Search Campaign: Most effective use of local SEO or SEM for multi-location brands or small business customers.
  • Best Use of Location: Innovative campaigns and/or use cases of mobile location data for audience targeting, competitive intelligence, customer experience improvements and/or attribution.
  • Best Use of Co-op Advertising: Any local advertising campaign (print and/or digital) that utilizes a brand's co-op advertising program.

If you have any questions about these categories, please contact us at awards@theLSA.org.

How can I submit entries? What is required, and when are submissions due?

Entry to the Ad-to-Action Awards is simple. LSA Members can submit entries for free, while non-members pay just $199 per entry. Entrants must complete an online submission form for each entry. A product or service can only be submitted to one category but multiple products can be submitted. Click here to submit your product. Submissions are due by December 21, 2018.

Note: There is no limit to the number of products submitted by one company, but each product can only be submitted once.

Who will judge the submissions? Will the judges keep our entries confidential?

Our diverse judging panel includes notable experts, analysts, media and practitioners from across the local advertising industry.

In order to ensure the integrity of the competition, our judges have agreed to not evaluate products in which they have a business interest, as well as to keep all submissions confidential until after the winning entries are announced in February 2019.

When will the judging take place? What criteria will be evaluated?

Judging will take place in early January 2019. Our judging panel will evaluate entries based on their ability to drive local consumer action and accelerate growth for businesses big and small. Judges will look for innovative solutions that provide smarter and richer consumer experiences that are delivered in the right place and at the right time. Judges will consider targeting capabilities, overall benefits, ROI, implementation plans and solution design.

Finalists in each of the twelve awards categories will be announced in early February 2019. The winners in each category will be announced at the LSA19 Conference in Dana Point, California, February 25-27.

What will the winning submissions receive?

  • Promoted to LSA's audience via email, newsletters, social media, blog posts, website content, etc.
  • Featured in Q2 2019 press release 
  • Video about product/brand played in front of entire LSA19 audience in Dana Point
  • Additional promotion and exposure after the conference
  • Marketing materials/graphics to promote their accomplishment

There are already so many awards programs out there. Why is this one different?

The Ad-to-Action Awards are the only to focus specifically on solutions that drive local consumer action and accelerate growth for businesses big and small. Our diverse judging panel of notable experts, analysts, media and practitioners from across the “local” industry adds significant credibility to each winning entry and given the number of entries we typically receive (100 - 200 entries), the program is a true competition of merit.

Who can I contact if I have questions?

Please contact the LSA at awards@theLSA.org with any questions, comments or other inquiries about the Ad-to-Action Awards.

The submission process has officially ended. Winners will be announced at LSA16 on Tuesday, March 8, 2016. For more information regarding the LSA16 conference, click here, or register now below.