Ad-to-Action Awards 2016

DataSource: Conversion failed when converting from a character string to uniqueidentifier.

Businesses big and small are increasingly searching for new solutions that engage consumers in close proximity to the point of purchase. To encourage innovations in location-based marketing and commerce, the Local Search Association (LSA) is holding the third annual Ad-to-Action Awards intended to celebrate innovation and help promote the products that best drive local consumer actions (calls, clicks, store visits, etc.).

Competition Process

Our competition is open to all media, technology, marketing and advertising providers who offer solutions that demonstrate potential for driving local business sales, engagement and provide memorable experiences for local consumers.

Participants are invited to enter one or more awards submissions at no cost for one of ten categories via the awards website by January 15, 2016. A diverse judging panel of notable experts, analysts and practitioners from across the “local” industry will then evaluate and select finalists and winners for entries within each category. Finalists will be announced in advance of the 2016 LSA Annual Conference in San Francisco March 7-9, and the winners will be revealed on-stage at the event.

Winning Benefits

Winners will be highlighted in LSA’s communications with members and other industry leaders and influencers, in ongoing outreach to business and tech reporters, and through our digital and social media channels. In addition, a brief video highlighting finalists will be shown leading up to the announcement of the winners at the LSA16 event in San Francisco March 7-9. LSA will also support these winners so they have the best shot of succeeding in the marketplace.

Finalists

Leading up to the announcement of the Ad-to-Action Award winners at LSA16 March 7-9 in San Francisco, videos highlighting the two finalists from each category will be featured on the LSA website for several weeks. In addition, prior to the awards ceremony, the videos will be shown to the entire conference audience between sessions at LSA16.

How do I get started?

Awards Timeline

  • October 28, 2015 - Call for entries opens
  • January 15, 2016 - Call for entries closes
  • Early February 2016 - Finalists announced
  • March 7-9, 2016 - Winners announced at LSA16

Our awards competition is designed to encourage innovations in the “local” space by providing low barriers to entry for companies interested in participating:

  • All providers, including LSA members and non-members, are invited to enter their solutions to the competition. Potential entrants include but are not limited to: media publishers, technology providers, marketing service providers and advertising agencies.
  • There is no cost to submit an application.
  • There is no limit to the number of products submitted by one company.
  • Entries must apply to one of the following categories: Presence Management, Verticals & Marketplaces, Attribution & Analytics, Local Commerce Services, Sales & Marketing Automation, Mobile, Social & Reputation Management, Display & Video, Best Local Ad Campaign and Best Ad Creative.

If you have any questions about the eligibility of your product, please contact us at awards@theLSA.org.

The Ad-to-Action Awards will select winners in each of the following ten categories. Entrants must submit their solution under one category only. For solutions that could potentially apply to several categories, entrants should choose the category that reflects the product characteristics that they most want to highlight and believe demonstrate the strongest level of creativity and innovation.

Categories include:

  • Presence Management: new forms of listings, syndication, distribution practices, website creation, management solutions, platforms for listings, new content types or functionality, and new ways to target listings.
  • Verticals & Marketplaces: solutions with specific relevance to select industries or business type.
  • Attribution & Analytics: innovative ways to create, target, traffic and measure advertising.
  • Local Commerce Services: new ways to support local businesses with scheduling, customer relationship management, payments, e-commerce, loyalty, etc.
  • Sales & Marketing Automation: solutions that automate sales and marketing processes.
  • Mobile: mobile ad products, mobile tools, integration with mobile apps, and mobile targeting.
  • Social & Reputation Management: tools that help measure social ROI, facilitate reputation management, drive social engagement, utilize paid vs. organic posts and leverage online reviews.
  • Display & Video: placement, targeting, integration or measurement.
  • Best Local Ad Campaign: advertising and marketing campaigns executed in specific markets that drive local consumer actions.
  • Best Ad Creative: ad copy, graphics, video, audio or a combination for any media outlet judged on creativity, novelty, persuasiveness and ability to capture attention.

If you have any questions about these categories, please contact us at awards@theLSA.org.

Our diverse judging panel includes notable experts, analysts, media and practitioners from across the local advertising industry.

In order to ensure the integrity of the competition, our judges have agreed to not evaluate products in which they have a business interest, as well as to keep all submissions confidential until after the winning entries are announced in early March 2016.

William ChamberlainHead of Demand Generation, Self-Serve Ads, Twitter

William, Chamberlain

Will (@chamberlainwill) works as Head of Demand Generation at Twitter for the Self-Serve Ads platform. Previously, he was at Customer Success software startup Gainsight in SF, following a stint at Deutsch agency in LA covering 15 US accounts, and a run on the North America executive team at Experian before that. Will says his career and perspective has been shaped by an “exploration of opposite sides,” having been both client side and agency, both branding and acquisition, representing both conservative and adventurous brands, in both creative and numerically driven roles for B2B and B2C companies large and small. His focus is on data-driven creative solutions and collaborative growth strategies. A big fan of Twitter through the years, for both for personal use and for marketing on behalf of dozens of companies, he is excited to be part of such a sharp and creative team.

Visit Twitter's Website »

Erica DePalmaVP, Digital Marketing, Media Horizons

Erica, DePalma

Erica’s work is regularly recognized by the direct marketing community in the form of published case studies, blogs, speaking engagements and awards. Her honors include being featured as a 2017 “Top Women in Digital” by Cynopsis Media, being honored by Direct Marketing News as 2017 "Women to Watch" honoree and by MarketingEDGE as a “2016 Rising Star”. She was also recognized among the “best and brightest ‘whiz-kids' in the industry” in DMNews’ “30 Under 30”, as well as by MediaPost as a “Rising Media Star” in Media Magazine.

Visit Media Horizons's Website »

Chad RichardSVP, Business & Corporate Development, Yelp

Gayle FuguittChief of Customer Insight and Innovation, Foursquare

Gayle, Fuguitt

Gayle Fuguitt is the chief of customer insights and innovation for Foursquare's business solutions suite, which includes mobile media targeting, measurement and location analytics. Previously, Gayle was the first woman to lead the Advertising Research Foundation when she became CEO and president in April 2013. Prior to that she was at General Mills for 32 years, building and leading the organization as the first officer of global consumer insights and bringing the voice of the consumer to the decision table. After earning her undergraduate degrees from the University of North Carolina at Chapel Hill, she earned a master’s with a concentration in marketing research from the University of Wisconsin in Madison. A passionate supporter of non-profits, she remains a trustee at the Minneapolis Institute of Art, and is on the board of advisors to the Brooklyn Museum. Gayle was inducted into the Market Research Council’s Hall of Fame in 2014.

Visit Foursquare's Website »

Tim GarciaCustomer & Market Development, Global, HERE Technologies

Tim, Garcia

Tim accelerates the Global Customer & Market Development group by forming partnerships, producing a go-to-market strategy, and supporting global sales at HERE Technologies. Tim has over 15 years of leadership experience in strategic partnerships, automotive and value-added services, marketing (channel, customer and product), business development, product management and operational influences.

Visit HERE Technologies's Website »

Walter GeerVice President, Creative Director, Verve

Walter, Geer

A veteran of the digital advertising space, Walter holds a total of six U.S Patents for digital ad formats, and has developed ad products and implemented creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom and MySpace. Throughout his sixteen-year career, Walter has architected market-first usability labs, applying biometric research to the development of creative executions and minimizing risk by understanding how consumer emotions and demographics impact brand engagement.

Visit Verve's Website »

Mike GrehanCMO & Managing Director, Acronym

Mike, Grehan

SEO pioneer, author, world-traveler and keynote speaker, Champagne connoisseur and consummate drinking partner to the global digital marketing community. Former publisher of SearchEngineWatch.com and ClickZ.com, and producer of the industry’s largest search and social marketing event, SES Conference & Expo. Proud to be Chairman of SEMPO the largest global trade association for search marketers. And equally proud to be CMO & Managing Director of the darned finest search marketing agency in the known universe. Fun fact: Used to be a popular radio DJ in the UK… Before finding a proper job.

Visit Acronym's Website »

Ariana HargraveDirector of VIP Services, MailChimp

Ariana, Hargrave

Ariana Hargrave is Director of VIP Services at MailChimp. She leads the company’s high-touch, customer-facing teams including Pro Support, Social Media Support, Client Relations, and Business Development. Her teams provide real-time support and strategic guidance to small businesses and agencies building their brand presence online. Ariana is an automation marketing expert who has more than a decade of experience in the SaaS industry, with an emphasis on conceiving and piloting innovative concepts with her teams. MailChimp is the world’s most powerful marketing platform for small businesses. As the backbone for customer relationships, they provide sophisticated tools anyone can use to grow their business and be successful. MailChimp is used to send marketing emails and automated messages, create targeted campaigns for email and social media, facilitate reporting and analytics, and sell online. Millions of businesses and individuals - from community organizations to Fortune 100 companies - trust MailChimp to connect the right people with the right message, at the right time. Founded in 2001 and based in Atlanta, GA, MailChimp has 700+ employees and is privately held.

Visit MailChimp's Website »

Monica HoCMO, SOCi

Monica, Ho

Monica’s tenure in the industry includes 18-plus years of marketing and advertising experience, including a solid foundation in digital marketing, sales, strategy and account management. Prior to SOCi, she served as CMO of GroundTruth, where she helped grow the business from an early stage start-up to an award-winning global brand.

Visit SOCi's Website »

Jessica HycheDirector of Client Services, Martin Agency

Jessica, Hyche

With 15 years of lead generation experience, Jessica has spent the last 7 with the Martin Agency serving as Client Service Director for Martin Local. Definitely results driven. In 2017 alone, we increased leads by 30% and reduce cost per lead by 20% for our largest client within Martin Local.

Visit Martin Agency's Website »

Kate KelleherVP of Product, ThriveHive

Kate, Kelleher

As Vice President of Product at ThriveHive, Kate leads all product and strategy surrounding marketing services including Search (SEO and SEM), Social Marketing, Display Advertising, Video and Email. Kate and her team set a company-level vision and strategy and ensure that the vision remains preserved through how ThriveHive markets, sells, fulfills, and engages with their customers. She is an original co-founder of Propel Marketing, recently re-branded as ThriveHive. Kate has held various product roles in her career with Gatehouse Media, Boston.com and The Boston Globe, and Gannett's Vermont publication, The Burlington Free Press.

Visit ThriveHive's Website »

Nadya KohlEVP, Business Development & Marketing, PlaceIQ

Nadya, Kohl

Nadya is responsible for leading market and partner development at PlaceIQ. Prior to joining the PlaceIQ team, Nadya oversaw corporate strategy, business development and M&A for Experian’s Marketing Services $1B global business, where she was able to create multiple world-class alliances to expand the reach of data driven marketing. At Experian she was a founder of Experian’s global Audience Services group and spearheaded the launch of the company’s marketing analytics consulting function. Nadya has worked extensively in the Media, Consumer Products, Retail, and High Tech fields, with global brands such as AMEX, Mars, Wal-Mart, Microsoft and T-Mobile.

Visit PlaceIQ's Website »

Ilyse LiffreingBrands Reporter, Digiday

Jeff LulenskiVice President, Global Partnerships & Business Development, GoDaddy

Kelly Thomas NojaimVP of Partner Development, Microsoft

Mary PhamService & Parts Marketing Manager, Toyota

Phillip RatherHead of Local Partnerships, Facebook

Phillip, Rather

Phillip Rather is an entrepreneur and technology veteran working on scaling Facebook’s media and platform products to localized companies across the world. He was an early hire for Facebook in Austin where he helped grow it into one of the company’s largest offices, and also initiated many of the first relationships and ideas that ultimately became Facebook’s Marketing Partner (FMP) program. Phillip is now building technology and sales channels to unlock franchised and co-op verticals.

Visit Facebook's Website »

Jovana RiddleVice President of Business Development, Strategic Partnership, Empyr

Andy StevensSVP Research & Insight, Clear Channel Outdoors

Andy, Stevens

Andy Stevens is the driving force behind Clear Channel Outdoor RADAR – the OOH industry’s first-to-market suite of data/analytics tools that leverage mobile location data to enhance OOH for its valued advertisers.

Visit Clear Channel Outdoors's Website »

The following are Frequently Asked Questions we anticipate receiving about the awards. Click each question and the answer will appear below it.

What are the Ad-to-Action Awards?

LSA’s Ad-to-Action Awards is a competition intended to foster new ideas and stimulate thinking to bring to market the best location-based marketing and commerce products that drive local consumer actions (calls, clicks, store visits, etc.). All providers are encouraged to enter new and innovative ideas, solutions and products that drive local consumer actions and engagement for businesses big and small.

A panel of industry experts and analysts will evaluate and select finalists in each of the eleven categories in early March 2018. Winners will be announced at the LSA18 Conference in Chicago April 30 - May 2, 2018.

Winners will be highlighted in LSA’s communications with members and other industry leaders and influencers, in ongoing outreach to business and tech reporters, and through our digital and social media channels. In addition, the winners will be announced on the main stage at the LSA18 event in Chicago April 30 - May 2.

Who can submit an entry to this competition?

Our awards competition is designed to encourage innovations in the “local” space by providing low barriers to entry for companies interested in participating:

  • All providers, including LSA members and non-members, are invited to enter their solutions to the competition. Potential entrants include but are not limited to: media publishers, technology providers, marketing service providers and advertising agencies.
  • There is no cost for LSA members to submit an application. Non-members pay $199 per entry.
  • There is no limit to the number of products submitted by one company, but you can only submit each product or service once.
  • Entries must apply to one of the following categories: Presence Management, Verticals & Marketplaces, Attribution & Analytics, Small Business SaaS Products, Sales & Marketing Automation, Mobile, Social & Reputation Management, Location Intelligence Platforms, Best Local Search Campaign, Best Use of Location, Best Creative and Best Omni-Channel Campaign.
If you have any questions about the eligibility of your product, please contact us at awards@theLSA.org.

What are the submission categories?

The Ad-to-Action Awards will select winners in each of the following ten categories. Entrants must submit their solution under one category only. For solutions that could potentially apply to several categories, entrants should choose the category that reflects the product characteristics that they most want to highlight and believe demonstrate the strongest level of creativity and innovation.

Categories include:

  • Presence Management: New forms of listings, syndication, distribution practices, website creation, management solutions, platforms for listings, new content types or functionality, and new ways to target listings.
  • Verticals & Marketplaces: Solutions with specific relevance to select industries or business type.
  • Attribution & Analytics: Innovative ways to create, target, traffic and measure advertising.
  • Small Business SaaS Products: New ways to support SMBs with scheduling, customer relationship management, HR, payments, accounting, supply chain management, e-commerce, loyalty, etc.
  • Sales & Marketing Automation: Solutions that automate sales and marketing processes.
  • Mobile: Mobile ad products, mobile tools, integration with mobile apps, and mobile targeting.
  • Social & Reputation Management: Tools that help measure social ROI, facilitate reputation management, drive social engagement, utilize paid vs. organic posts and leverage online reviews.
  • Location Intelligence Platforms: Technologies, software or cloud-based solutions that help brands, agencies or media companies collect, analyze and/or take action on mobile location data.
  • Best Local Search Campaign: Most effective use of local SEO or SEM for multi-location brands or small business customers.
  • Best Use of Location: Innovative campaigns and/or use cases of mobile location data for audience targeting, competitive intelligence, customer experience improvements and/or attribution.
  • Best Creative: Ad copy, graphics, video, audio or a combination of media in advertising or marketing campaigns.
  • Best Omni-Channel Campaign: Campaigns that utilize a variety of traditional (print, TV, radio, etc.) and digital media to drive local consumer action.

If you have any questions about these categories, please contact us at awards@theLSA.org.

How can I submit entries? What is required, and when are submissions due?

Entry to the Ad-to-Action Awards is simple. LSA Members can submit entries for free, while non-members pay just $199 per entry. Entrants must complete an online submission form for each entry. A product or service can only be submitted to one category but multiple products can be submitted. Click here to submit your product. Submissions due by February 28, 2017.

Note: There is no limit to the number of products submitted by one company, but each product can only be submitted once.

Who will judge the submissions? Will the judges keep our entries confidential?

Our diverse judging panel includes notable experts, analysts, media and practitioners from across the local advertising industry.

In order to ensure the integrity of the competition, our judges have agreed to not evaluate products in which they have a business interest, as well as to keep all submissions confidential until after the winning entries are announced in early May 2018.

A full list of the 2018 Ad to Action Awards judges are available within the "Judges" tab.

When will the judging take place? What criteria will be evaluated?

Judging will take place in early March 2018. Our judging panel will evaluate entries based on their ability to drive local consumer action and accelerate growth for businesses big and small. Judges will look for innovative solutions that provide smarter and richer consumer experiences that are delivered in the right place and at the right time. Judges will consider targeting capabilities, overall benefits, ROI, implementation plans and solution design.

Finalists in each of the eleven awards categories will be announced in late March 2017. The winners in each category will be announced at the LSA18 Conference in Chicago April 30 - May 2, 2018.

What will the winning submissions receive?

  • Promoted to LSA's audience via email, newsletters, social media, blog posts, website content, etc.
  • Featured in Q2 2018 press release 
  • Video about product/brand played in front of entire LSA18 audience in Chicago
  • Additional promotion and exposure after the conference.
  • Marketing materials/graphics to promote their accomplishment.

There are already so many awards programs out there. Why is this one different?

The Ad-to-Action Awards are the only to focus specifically on solutions that drive local consumer action and accelerate growth for businesses big and small. Our diverse judging panel of notable experts, analysts, media and practitioners from across the “local” industry adds significant credibility to each winning entry and given the number of entries we typically receive (100 - 200 entries), the program is a true competition of merit.

Who can I contact if I have questions?

Please contact the LSA at awards@theLSA.org with any questions, comments or other inquiries about the Ad-to-Action Awards.

The submission process has officially ended. Winners will be announced at LSA16 on Tuesday, March 8, 2016. For more information regarding the LSA16 conference, click here, or register now below.