Agenda

  • 7:30 a.m. - 8:45 a.m.

    Registration & Continental Breakfast

  • 8:45 a.m. - 9:00 a.m.

    Opening Videos: Interviews with SMBs About Their Cloud Adoption

  • 9:00 a.m. - 9:20 a.m.

    The SMB Cloud Shift – Why & So What?

    This opener will set the stage with a look at what new survey data say about the small business shift to the cloud. Which SMBs are shifting, which aren’t shifting and why does it matter? How will the small-business marketplace fundamentally change because of the shift?

    • Charles Laughlin
      Project Lead

  • 9:20 a.m. - 9:50 a.m.

    Headline Talk: Jenn Allen, Go-to-Market Lead for SMB Segment, Cisco

    Cisco's approach to SMBs is to help them access technology in the cloud that levels the playing field with enterprise businesses. Jenn will share some original research that offers insights on what SMBs want from cloud service providers, how they want to be sold, and how these preferences vary across different buyer personas.

    • Jenn Allen
      Go-to-Market Lead for SMB Segment

  • 9:50 a.m. - 10:10 a.m.

    Forecast: Measuring the Growth of SMB SaaS

    The SMB SaaS industry will grow to $14 billion over the next three years. Which factors could accelerate growth and which could slow it down? This new forecast will provide some answers.

    • Neal Polachek
      Principal

  • 10:10 a.m. - 10:35 a.m.

    Interview: Irana Wasti, SVP & GM, Productivity Applications, GoDaddy

    Mobile productivity applications are often the entry point into the cloud for SMBs. Irana Wasti is in charge of GoDaddy’s business productivity applications for SMBs. We will ask Irana for GoDaddy’s perspective on the SMB market, focusing on the role productivity apps will play in the transition to the cloud.
    Moderator: Greg Sterling

    • Irana Wasti
      SVP & GM, Productivity Applications

  • 10:35 a.m. - 11:05 a.m.

    Refreshment break

  • 11:05 a.m. - 11:30 a.m.

    NPS Scores and the Customer Experience

    Alignable tracks NPS scores for a multitude of SMB-facing brands, from media companies to leading technology brands and SaaS applications. These scores tell us a great deal about which brands are delivering an optimal customer experience and which are not. Alignable’s CMO will walk us through the NPS data and what it means.

    • Dan Slagen
      CMO

  • 11:30 a.m. - 12:00 p.m.

    Headline Talk: Kris Barton, CPO, ReachLocal

    ReachLocal is evolving its business from generating leads to providing its customers with a platform to engage with their customers. He’ll share ReachLocal’s analysis of where the SMB market is going and how it has responded to change.

    • Kris Barton
      Chief Product Officer

  • 12:00 p.m. - 12:30 p.m.

    SaaS Startup Showcase

    • Bill Furlong
      Founder

    • Nathan Labenz
      CEO

    • Ivan Matkovic
      CEO & Founder

  • 12:30 p.m. - 1:30 p.m.

    Networking lunch

  • 1:30 p.m. - 2:00 p.m.

    Scaling the Customer Acquisition Wall

    Many SaaS companies find customer acquisition hits a wall at a certain point. How can they break through and achieve scale? Are resellers the answer? And does this phenomenon suggest the inevitability of consolidation? We’ll share best practices for emerging from a sales rut.

    • Matthew Baker
      VP of Strategy

    • Stu Richards
      CEO

    • Darby Sieben
      VP Strategy & Partnerships

  • 2:00 p.m. - 2:30 p.m.

    Platforms vs. Point Solutions: What Works and Why

    A solid majority of SMBs would rather buy a packaged solution that combines the tools they need to run their businesses. But do integrated platforms work as well as best in breed solutions (operations, sales, HR, finance)? We’ll examine both sides of this debate.

    • Josh Melick
      CEO & Founder

    • Ed O’Keefe
      EVP, Marketplace

    • Jeff Perry
      VP Commercial Sales for SMB

  • 2:30 p.m. - 3:00 p.m.

    Vertical vs. Horizontal: Can Focus & Growth Coexist?

    Does a good marketing automation or CRM solution require a vertical focus to work well? Or is good software good software, regardless of vertical. We’ll evaluate the pros and cons of going vertical in the SMB cloud space.

    • Paul Arnautoff
      VP Business Development

    • Jay Bean
      CEO

    • John Martin
      VP, Product

  • 3:00 p.m. - 3:30 p.m.

    Refreshment break

  • 3:30 p.m. - 3:45 p.m.

    Thought Leader Interview: Bob Barnes

    Corporate transformation is challenging, particularly for legacy businesses facing disruption. Freshlime's Bob Barnes has been working with a key player in the HR/payroll space to pursue a difficult transformation path in the face of aggressive challenges from new SaaS players. Bob will share with us his views of the right approach for working with established players in the SMB SaaS space - what works, what doesn't and why.

    • Bob Barnes
      VP Sales & Business Development

  • 3:45 p.m. - 4:30 p.m.

    How Will Machine Learning and AI Impact SMB Marketing?

    Most technology solutions, including marketing tools, are too complicated for small businesses. And complex solutions often don’t achieve engagement levels required for retention. Will advances in machine learning, AI and automation enable more intuitive, engaging and simpler self-service tools for the SMB market?

    • Gregg Albright
      CEO

    • Anand Arivukkarasu
      Product Growth Manager

    • Simone Styr
      Product Lead

  • 4:30 p.m. - 5:00 p.m.

    Investment Climate for Small Business SaaS – Temperatures Rising?

    SurePath founder and former FreshBooks CFO Mark MacLeod will discuss PE investment in SMB focused SaaS businesses. What kinds of businesses are getting funded? What sets apart the companies that are getting acquired from those that are not? This session will help you refine your pitch deck.

    • Mark MacLeod
      Founder

  • 5:00 p.m. - 5:30 p.m.

    SaaS Is Transforming the SMB Market…Now What?

    Thought leaders from across the spectrum -- investors, resellers, point solutions, integrators, assess what we’ve learned and what it will take to maximize the opportunity in the next year.

    • Peter Krasilovsky
      Principal

    • Charles Laughlin
      Project Lead

    • David Mihm
      Founder

    • Neal Polachek
      Principal

    • Josh Scherman
      Vice President

    • Greg Sterling
      Vice President

  • 5:30 p.m. - 6:30 p.m.

    Networking Reception