2018 Local Media Tracking Study Top-Line Results

  • 2018 Local Media Tracking Study: Key Data Top-Line Report

    The Local Media Tracking Study is LSA’s flagship study that surveys over 8,000 U.S. consumers to better understand how people search for, find, engage and eventually purchase from a local business. The study organizes the consumer behavior data by media, geographic location, demographics, business category and much more.

    In this top-line summary report, you will see national trends (2015-2017) as it relates to media usage for finding local business information. This summary report will answer the following questions:

    Which media type is used most each month to find local business information? Which is used least? Which media is the most/least trusted? Most/least accurate? Which media channels do consumers use when ready to make a purchase?

    Access to all of the 2017 LMTS data including business category, geo, demographic and other insights derived from the study is a benefit of LSA membership. For more on that click here.