2017 SMB Cloud Adoption Summit




When: Monday, February 25, 2019 @ 8:30 am – 12:30 pm

Where: Laguna Cliffs Marriott Resort & Spa, Dana Point, CA

Who: Digital Agencies and In-house Marketers

This half-day workshop for agencies and in-house marketers presents best practices from leading local marketing and SEO practitioners.



Speakers


2018 SEO and Social Agency Workshop Speakers




What's on the agenda?

8:30 Local Ranking Factors 2019

Darren Shaw will take workshop attendees through the most recent Local Ranking Factors data. The biggest shift is in the use of Google My Business signals. However, the importance of reviews has also grown significantly while citations continue to decrease in importance.


9:05 Creating a Data-Driven Local SEO Strategy

There are three major steps or components to local SEO success: collecting data, analyzing ranking factors and creating a data driven local strategy. In this presentation, Cori Graft of Seer Interactive will take attendees through this tactical process step-by-step.


9:40 Driving Engagement Directly from the SERP

The Google SERP continues to evolve. Google’s recent moves seek to drive more engagement directly from SERP, causing local organic visibility and CTRs to decline. Matt Lacuesta will explain how marketers should respond and take full advantage of the trend.


10:15 Break


10:45 7 Google My Business Problems & How to Solve Them

Joy Hawkins will discuss the top Google My Business issues and problems and how marketers can fix them. These are drawn from concrete cases and requests for help on the Google My Business and Local Search forums, which she manages.


11:20 Getting the Most out of Google Posts & Local Content

Google Posts remain underutilized by local marketers. Dan Leibson will discuss how to use Posts to increase visibility, engagement and sales. He’ll offer best practices advice about what content is most effective, optimal posting frequency and how to track the success of Posts.


11:55 Content & Entity Optimization for Voice Search

The vast majority of smartphone owners use voice search, while virtual assistants continue to gain adoption, with 100 million smart speakers in US homes. Benu Aggarwal will discuss proven techniques for optimizing content for both voice search and virtual assistants, supported by case study data.






Laguna Cliffs Marriott Resort & Spa

Room: Lantern I-II
25135 Park Lantern
Dana Point, CA 92629