Membership BenefitsBenefits dependent on membership level


  • Passes to LSA Events: Access free conference registrations as part of your membership.
  • Expo Hall Table: Increasing your company’s exposure with an expo hall table is even more affordable as a member.
  • Consideration for Speaking: Recommend your company for a speaking opportunity by providing us with the speaker’s name, company, session title and description.
  • Awards: Submit to our annual awards program for your chance to win exposure, support and industry recognition, and receive valuable feedback from the judges on your products/solutions.
  • Sponsorship Discount: Get your name in lights for less than the rest.



  • Webinar Hosting: Work together with LSA to educate the local space on the latest trends, insights and developments with a webinar that can reach up to 500 professionals.
  • Hosting Industry Training Video: Train our industry audience on a practical digital marketing task or topic and build brand awareness in the process (1-5 minute videos).
  • Blog Contribution:  Provide some insights, share some research or give some perspective on a topic for the LSA Insider blog.
  • Exposure Campaign (Email, Blog, Social, Display Ads): Get exposure to LSA’s industry professional audience with a comprehensive outreach campaign.
  • Sponsored Post on LSA Blog: Share insights with a promotional slant with these posts that will be featured at the top of our blog.
  • Podcast Interview Participation: Recommend a topic for a podcast discussion and/or participate in a discussion.
  • News and Press Release Distribution: Extend reach of press releases and company news by being featured in the Weekly News email blast and on our blog's daily news recap.
  • LSA Member Listing: Get listed in our Membership Guide and on our Membership Roster so other LSA members can find you and connect.
  • Coverage of Company News & Research: Share reports, case studies and white papers and we will consider using your information for posts on the our blog and third-party media outlets.
  • Case Study Exposure: An opportunity to highlight your organizations status as an innovator, share client success stories with an audience of local and location-based marketing experts.


  • Blog Contribution:  Get the attention of LSA’s small business audience by providing practical advice and tips on
  • Webinar Hosting: Work together with LSA to educate the SMBs across the country on all things digital marketing.
  • Listing on Provider Directory: Get your company listed on our SMB-facing database of marketing providers on
  • Hosting SMB "How to" Video: Help our SMB audience learn how to complete a specific marketing task and build brand awareness in the process (1-5 minute videos).
  • Exposure Campaign (Email, Blog, Social, Display Ads): Get exposure to LSA’s SMB audience with a comprehensive outreach campaign.
  • Advertising Opportunities: Promote your company with display advertising on and on our weekly news recap email blast.


  • Access to Data & Research: LSA develops a variety of reports, charts, infographics, decks and more related to SMB/local marketing, location-based marketing, local consumer behavior and more. Access to this content is dependent upon membership level.
  • Industry Insights Center: Collection of the most timely resources and information related to consumer behavior, SMB advertising and national-to-local.
  • Marketing Decks: LSA provides slides for integration into your sales and marketing materials, helping you articulate the importance of various media, consumer behavior and more.
  • Data & Research Concierge Service: Instead of searching through a database of reports and data yourself, send research requests to the LSA team and they will get you the data, trends and insights to fit your needs.
  • Consulting: From on-site meetings/presentations, to go-to-market analysis, to product/prototype feedback, we offer a long list of consulting services only available to LSA Members at reasonable price points.
  • Co-op Advertising Opportunity Evaluation: Give us a business category and we will let you know which manufacturers/brands offer co-op advertising funding for that category.
  • Custom/Sponsored Reports: You tell us the focus and requirements of the research you want and we will supply one-of-a-kind reports.
  • Thought Leadership Positioning: Hop on a call with us and we’ll brainstorm research and thought leadership strategies that can help turn your organization into a digital influencer.


  • Membership Roster: Get contact info for the point person at each of our member companies.
  • Strategic Introductions: Let us introduce you to contacts we have at other member companies of your choosing. What happens next will be up to you.
  • Invitation Only Events: LSA hosts multiple gatherings each year at major U.S. media markets across the country and invites high-ranking officials from influential companies to discuss the local space.
  • Committee Participation: Join a pre-existing committee and connect with colleagues on topics that interest you and help drive the industry forward.
  • Committee Development: Suggest or propose a committee and LSA will facilitate the entire process.

Additional Benefits

  • Member Pricing: Enjoy member pricing for all LSA products and services including Co-op, events, certification, consulting and more.
  • Industry Advocacy: LSA publicly defends and acts on behalf of the local advertising industry against public and governmental pressures and restrictions.
  • Application Fee Waived for Certification: Members can submit an application for LSA Certification at no charge ($199 value).
  • Creative Design Support: LSA’s design team is here to support members with creative projects such as logo/brand design, web design feedback/suggestions, document/presentation design, online ad design and much more.
  • Discounts on Industry Events: Take advantage of negotiated discounts for LSA members on multiple conferences and events thrown by partner associations/companies.
  • Use of LSA Logo: Highlight your relationship with the Local Search Association by adding our logo to your company’s website.