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  • Mar 19

    Survey: 60% Not That Into Chatbots but 40% Really Like Them

    Posted: 03/19/2019

    Contributed by:Greg Sterling

    There are numerous consumer surveys about chatbots that argue people prefer interacting with them for certain tasks. Others come out the opposite way. The reality is somewhere in-between and fairly well captured in new survey data from Uberall. The survey of roughly 1,000 US adults asked about their level of interest in interacting with bots from “major brands”: 40% were...

  • Mar 19

    Daily News: Instagram’s E-Commerce Solution, Bing Ads Editor Update, Native Ad Market Growth

    Posted: 03/19/2019

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Instagram Lets Brands Sell Products Directly Through the App (March 19, 2019) Search Engine Journal: “Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app....

  • Mar 18

    Daily News: SMB’s ‘SEO Strategy’, Martech Partnership Questions, The Experience Economy

    Posted: 03/18/2019

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Only 36% of SMBs Have an ‘SEO Strategy’ (March 18, 2019) LSA Insider: “Despite the waning visibility of organic content, SEO is arguably more important than ever. The vast majority of search clicks...

  • Mar 18

    Survey: Only 36% of SMBs Have an ‘SEO Strategy’

    Posted: 03/18/2019

    Contributed by:Greg Sterling

    Despite the waning visibility of organic content, SEO is arguably more important than ever. The vast majority of search clicks occur on organic links/content. Yet, according to a survey from Clutch, only 36% of small businesses (SMBs) have an SEO strategy — though an additional 38% say they plan to in the future. Clutch uses the SBA’s...

  • Mar 18

    Thinking of a Martech Partnership? Ask These Questions First

    Posted: 03/18/2019

    Contributed by:Jon Schepke

    About half of global CEOs are going to pursue a strategic alliance to drive corporate growth or profitability. And that thirst for partnerships applies to the martech industry. I thought a lot about the role of partnerships in martech as I read Tiffani Bova’s Growth IQ, one of the best business books I’ve read in...

  • Mar 15

    Daily News: Brands & Visual Search, Voice Search Optimization, Consumer Shopping Changes

    Posted: 03/15/2019

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Would 29% of SMBs Say They’re Not Using Digital Marketing This Year? (March 14, 2019) LSA Insider: “Challenges of time and budget have been consistent themes for small business owners (SMBs) in executing...

  • Mar 15

    Weekly News: Free Local SEO Tips, Online + Offline Media ROI, Search Potential of Smart Speakers

    Posted: 03/15/2019

    Contributed by:Courtney Dobson

    Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Waze and McDonald’s Connect OOH, In-Car Ads with Geofencing (March 11, 2019) LSA Insider: “Google’s Waze and McDonald’s teamed up last October to coordinate out-of-home (OOH) billboards and...

  • Mar 14

    Why Would 29% of SMBs Say They’re Not Using Digital Marketing This Year?

    Posted: 03/14/2019

    Contributed by:Joe Morsello

    Challenges of time and budget have been consistent themes for small business owners (SMBs) in executing online marketing. Even as many SMBs have become much more sophisticated about digital, there are SMB segments that feel frustrated, even overwhelmed by some of the challenges. LSA has found this anecdotally among attendees to its digital marketing bootcamps....

  • Mar 14

    Daily News: SMB Online Sales Growth, Local Authenticity for Brands, Omnichannel Cart Experience

    Posted: 03/14/2019

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: As SMBs Grow Online Sales, Amazon the Top Third-Party Channel (March 14, 2019) LSA Insider: “Data show that 62% of consumers with internet access shop online at least once per month. A new...

  • Mar 14

    Study: As SMBs Grow Online Sales, Amazon the Top Third-Party Channel

    Posted: 03/14/2019

    Contributed by:Courtney Dobson

    Data show that 62% of consumers with internet access shop online at least once per month. A new survey from Insureon and Manta shows that many SMBs are starting to understand the importance of having an e-commerce presence to reach these online buyers. The survey of over 2,000 SMB owners revealed that 76% believe online...