News

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  • Sep 24

    Daily News: Brands & Mobile Targeting, Google & SMB Websites, Amazon’s New Echo Devices

    Posted: 09/24/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How brands can use mobile targeting for good (September 24, 2018) Mobile Marketer: “By shifting the focus from how data can be used to benefit a brand to how it can benefit the consumer,...

  • Sep 21

    Daily News: Pinterest’s ‘Shop the Look’ Pins, Purchases on Social Media, Voice Activation Usage

    Posted: 09/21/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Pinterest’s ‘Shop the Look’ Pins Now Available to SMBs (September 21, 2018) LSA Insider: “This free product-tagging tool allows businesses to tag Pins that feature products they want to sell, helping Pinterest’s over 250...

  • Sep 21

    Weekly News: Apple’s iOS 12 & Marketers, Brands & Customer Data, Amazon Launches ‘Storefronts’

    Posted: 09/21/2018

    Contributed by:Courtney Dobson

    Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Apple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s What It Means For Local Marketers (September 13, 2018) GeoMarketing: “While most of the new features...

  • Sep 21

    Pinterest’s ‘Shop the Look’ Pins Now Available to SMBs

    Posted: 09/21/2018

    Contributed by:Courtney Dobson

    Previously only available to big brands, Pinterest’s “Shop the Look Pins” are now available to all businesses. This free product-tagging tool allows businesses to tag Pins that feature products they want to sell, helping Pinterest’s over 250 million active monthly users go from discovery to purchase. The tags appear as white dots that users can...

  • Sep 20

    Study: Consumers Expect a Review Response within 24 Hours

    Posted: 09/20/2018

    Contributed by:Greg Sterling

    Two recent studies give us further evidence of reputation a best practice: responding to consumer reviews within a day. An analysis of reviews and response patterns on TripAdvisor found that hotels responding to reviews saw an increase in the number of reviews they received overall as well as a boost in their actual ratings. The authors found that...

  • Sep 20

    Daily News: The Need for an Amazon Strategy, Facebook Messenger Ads, Marketers & Loyalty Programs

    Posted: 09/20/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Everyone Now Needs an Amazon Strategy (September 20, 2018) LSA Insider: “Amazon is projected to bring in $4.6 billion in online ad spend this year, making it the third largest online advertising platform,...

  • Sep 20

    Why Everyone Now Needs an Amazon Strategy

    Posted: 09/20/2018

    Contributed by:Joe Morsello

    Amazon is projected to bring in $4.6 billion in online ad spend this year, making it the third largest online advertising platform, overtaking Oath and Microsoft. But it isn’t just the advertising business that is making headlines. Amazon is disrupting every aspect of commerce, both online and offline, for businesses big and small. Small Business...

  • Sep 20

    Financial Services Firms Need to Implement a Comprehensive Digital Strategy

    Posted: 09/20/2018

    Contributed by:Jon Schepke

    The financial services industry is at the center of some compelling forces that are changing the way business is done: they include AI, blockchain, the cloud, and cybersecurity. All those issues are important, and they command the attention of anyone who follows this industry closely. But the trend that fascinates me the most is the...

  • Sep 19

    Daily News: Amazon’s Ad Business, Google’s New AMP Model, Social Media & Shopping Behaviors

    Posted: 09/19/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 82% of Marketers Believe Email is the Most Effective Content Marketing Channel (September 19, 2018) LSA Insider: “Despite its proficiency and success in helping marketers achieve a wide range of goals, some predict...

  • Sep 19

    Study: 82% of Marketers Believe Email is the Most Effective Content Marketing Channel

    Posted: 09/19/2018

    Contributed by:Courtney Dobson

    Despite its proficiency and success in helping marketers achieve a wide range of goals, some predict that email is on the way out as a marketing channel, and that money and resources can be better utilized in other areas. However, a recent report from Ascend2 exposed the exact opposite. The report, which surveyed 224 marketing...