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  • May 25

    Daily News: GDPR Day 1, What Shoppers Want Online, Innovation in Consumer Search Optimization

    Posted: 05/25/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Who Will Make the Cut in the New GMB Agency Directory? (May 25, 2018) LSA Insider: “Earlier this month at LSA18 Google announced new APIs, a new Google My Business agency dashboard and the launch of...

  • May 25

    Who Will Make the Cut in the New GMB Agency Directory?

    Posted: 05/25/2018

    Contributed by:Greg Sterling

    Earlier this month at LSA18 Google announced new APIs, a new Google My Business agency dashboard and the launch of a partner program. In a more recent blog post about the actions Google is taking against scammers targeting local businesses (SMBs), the company again mentioned the new “Google My Business Partners program.” This will be a directory...

  • May 25

    Weekly News: Apps Vs. Mobile Sites, Quality Location Intelligence, Kohl’s Amazon Return Centers

    Posted: 05/25/2018

    Contributed by:Courtney Dobson

    Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Apps vs. Mobile Sites: The Shopper’s Perspective (May 18, 2018) LSA Insider: “Today, the mobile app vs. mobile website discussion has become less of a debate and more...

  • May 24

    Daily News: Voice Search & Local Business, GDPR’s Consequences, Google Trends Update

    Posted: 05/24/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. It’s time for local business to take voice search seriously (May 24, 2018) Search Engine Land: “With new technologies like Google Duplex coming on, local business owners should optimize for voice search.” More Than...

  • May 23

    Daily News: Email Strategies After GDPR, Kohl’s Amazon Return Centers, Consumers & Brand Video

    Posted: 05/23/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. After GDPR, You Won’t Acquire Leads, You’ll Have to Earn Them (May 23, 2018) LSA Insider: “Europe’s General Data Protection Regulation (GDPR), which goes into effect this Friday, May 25, has many marketers redesigning...

  • May 23

    After GDPR, You Won’t Acquire Leads, You’ll Have to Earn Them

    Posted: 05/23/2018

    Contributed by:Joe Morsello

    Europe’s General Data Protection Regulation (GDPR), which goes into effect this Friday, May 25, has many marketers redesigning privacy and data policies and overall marketing strategies, particularly as it relates to email. While addresses, location data and other personal data ownership is being given back to the individual, email data usage is likely to have...

  • May 23

    Study: 58% of U.S. Adults Voice Searched for Local Business Info in Past Year

    Posted: 05/23/2018

    Contributed by:Courtney Dobson

    The adoption of smartphones and smart speakers in homes across the U.S. has led to an overwhelming increase in the use of voice search by consumers. The ease of asking a simple question as opposed to typing it into a search engine is transforming the way consumers seek out local business information (phone numbers, address,...

  • May 23

    Kohl’s Opened Amazon Return Centers & Foot Traffic Grew 12%

    Posted: 05/23/2018

    Contributed by:Michael Hayes

    Last year, an unusual retail deal got worked out in which Amazon set up return centers in some 81 Kohl’s stores in Chicago and LA. Everyone in the retail world was shocked. Why would Kohl’s help the enemy with an arrangement like this? Surprisingly the deal benefited both companies. Of course, Amazon got a better...

  • May 22

    Daily News: Google’s New Local Search World, Quality Location Intelligence, Cost to Drive Store Visits

    Posted: 05/22/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. NinthDecimal Launches Toolset to Identify True Growth Metrics (May 22, 2018) Street Fight: “The omnichannel marketing platform NinthDecimal announced major changes to its measurement platform this morning, as it launches new KPIs designed to...

  • May 21

    Daily News: Developing Benchmarks for GMB, Americans Favor GDPR, Cost to Drive Store Visits

    Posted: 05/21/2018

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Introducing a Google My Business Performance Benchmark (May 21, 2018) LSA Insider: “In recent months, GMB has delivered to businesses more insightful data about the impact of a GMB listing on user actions.” Americans...