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  • Jan 07

    Can Turning Down Business Improve ARR?

    Posted: 01/07/2020

    Contributed by:Mike Boland

    ARR is the new black (in style and accounting terms). Denoting annual recurring revenue, it’s gaining recognition in the return-to-fundamentals backlash of the failed-unicorn era. As we examined recently, it’s also at the heart of SMB SaaS, and is a longstanding virtue of SaaS economics in general. This has been top of mind for us...

  • Jan 07

    Instagram Usage Growth Dips in 2019, The SMB Angle

    Posted: 01/07/2020

    Contributed by:Mike Boland

    Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For LSA original data, see the separate Modern Commerce Monitor™️ series. The numbers are in for Instagram’s U.S. user growth in 2019, meaning implications for anyone...

  • Jan 06

    Is Buy-It-Yourself Adoption Generationally Dependent?

    Posted: 01/06/2020

    Contributed by:Charles Laughlin

    Will small businesses that buy digital services from a live rep today willingly shift to buying from an AI-driven automated sales platform? The short answer is yes. But not everyone. And not for everything. At least not yet. And also, no surprise here, younger business owners will lead the way. This question of whether buy-it-yourself...

  • Jan 02

    Beer Startups Join the SMB SaaS Universe, Part II

    Posted: 01/02/2020

    Contributed by:Mike Boland

    Vertical Challenge is Localogy’s series that examines SMB SaaS players that specialize in vertical business categories. See the rest of the series here.  Among the varied operational tools in the SMB SaaS universe, capabilities are getting increasingly specialized. As vendors look to differentiate and solve SMB pain points, things gravitate towards specialized functions that address particular...

  • Jan 02

    Four More 2020 Local Media & Commerce Predictions

    Posted: 01/02/2020

    Contributed by:Charles Laughlin

    Each member of the LSA/Localogy analyst team has their own backgrounds, areas of interest, and expertise. So we’ve each independently developed our own set of predictions for 2020 — developments we believe will unfold that impact the worlds of local, small-business, SaaS, the gig economy, emerging technologies, and more. Below are my four predictions for...

  • Jan 02

    Welcome to the CCPA Era, Will a National Act Follow?

    Posted: 01/02/2020

    Contributed by:Neal Polachek

    As I sit in my office here in San Anselmo, CA on January 2, I am probably among a handful of California residents who have any clue what CCPA – (California Consumer Privacy Act) means. And frankly, while I may be well informed, that is really only a relative term. We at Localogy have spent...

  • Jan 02

    Holiday eCommerce Recap: Totals & Takeaways, Part III

    Posted: 01/02/2020

    Contributed by:Mike Boland

    Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For LSA original data, see the separate Modern Commerce Monitor™️ series. Now that the holidays are behind us, we can recap the totals and takeaways from...

  • Dec 31

    Legal Tech on the Rise

    Posted: 12/31/2019

    Contributed by:Mike Boland

    Vertical Challenge is Localogy’s series that examines SMB SaaS players that specialize in vertical business categories. See the rest of the series here.  One longstanding stalwart of the local advertising and commerce scene is the legal vertical. It was a big sales target back in the Yellow Pages heyday, and continues to hold lots of...

  • Dec 27

    Why All Businesses Need to Think About Sonic Branding (video)

    Posted: 12/27/2019

    Contributed by:Charles Laughlin

    Most of us think of branding as a visual exercise. McDonald’s Golden Arches. Nike’s Swoosh. Yet consumers are increasingly asking Siri or Alexa to find things for them. So how does branding work in an increasingly audio environment? This is where “sonic branding” comes in. It’s hardly a new concept. But it’s importance is growing....

  • Dec 27

    5 Predictions for Local Media & Commerce in 2020

    Posted: 12/27/2019

    Contributed by:Mike Boland

    As 2019 (and the 2010’s) wind down, it’s open season for next-year predictions. Following Bill Dinan’s predictions in Marketing Land, aggregated from LSA Analysts, here is a fleshed-out treatment on this analyst’s slate of predictions. Expect similar from fellow analysts in the coming week. Uber Shifts Localized Ads Into High Gear: To diversify revenue and...