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  • Dec 10

    SMB SaaS: December Funding Roundup, Part I

    Posted: 12/10/2019

    Contributed by:Mike Boland

    Funding Watch is LSA Insider’s series that tracks funding to SMB-focused startups and tech providers. See the rest of the series here. Things continue to heat up in SMB Saas. For those unfamiliar, this sector is represented by companies that build software tools for small businesses. It’s everything from “front of the house” marketing and customer acquisition tools,...

  • Dec 09

    David Shim Takes the Reins For Foursquare’s Next Era

    Posted: 12/09/2019

    Contributed by:Mike Boland

    News continues to roll out from Foursquare in what’s been an eventful 2019. To cap off the year, Jeff Glueck is stepping down and handing the chief executive reins to president David Shim. Shim, as you may know, was CEO of Placed which was acquired by Foursquare in May and integrated into its location tech...

  • Dec 09

    New Podcast: “The Answers Evolution” with Duane Forrester

    Posted: 12/09/2019

    Contributed by:Charles Laughlin

    Episode Outline 1:19  What “intent” means in a search context 5:35  It’s all about answers  10:19 Who wins in a zero-click search world? 16:48  Are brand websites structuring their data? 24:24  The age of “sonic branding” 27:22  What’s a small-business to do? Episode Summary This episode of Localogy’s Above the Cloud podcast features a conversation...

  • Dec 09

    Endurance Turns the Page on ‘Good on Paper’ Acquisition

    Posted: 12/09/2019

    Contributed by:Neal Polachek

    Seven and a half years ago, Constant Contact acquired the assets and operations of SinglePlatform for just over $60 million in cash plus about $30 million in earn-out money. As this article in TechCrunch at the time of the acquisition points out, the acquisition made sense, at least on paper. Take the 10,000 (at the...

  • Dec 05

    Will Mobile-Only Coffee Shops Work in the U.S.?

    Posted: 12/05/2019

    Contributed by:Mike Boland

    Starbucks popularized mobile-ordering and is now a leading form of mobile payments. That’s mostly because it solves tangible pain points like saving people time. That’s our longstanding rant on success factors amidst “solution in search of a problem” mobile payment products. But more to the point, is mobile-ordering enough of a “thing” to justify stores...

  • Dec 05

    Messaging as a Marketing Channel: A Conversation with Quiq

    Posted: 12/05/2019

    Contributed by:Mike Boland

    Insider Interviews is a series that features Q&As with innovators in local commerce. See the full series here.  As we examined recently, the act of texting businesses is growing as a function of millennial proclivities for messaging as a communication channel. Comfort levels are high in personal and social contexts, so messaging is naturally opening up as...

  • Dec 04

    Is the ‘End of Personalization’ an Opportunity for SMBs?

    Posted: 12/04/2019

    Contributed by:Neal Polachek

    This press release yesterday from Gartner really struck me. Gartner is contending that the era of personalization will end by 2025. It further argues that while personalization may have arrived some time ago, it did so in a flawed fashion. In the release, Gartner analyst (and my high school friend) Charles Golvin notes that marketers...

  • Dec 04

    Holiday eCommerce Blitz: Totals & Takeaways

    Posted: 12/04/2019

    Contributed by:Mike Boland

    Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For LSA original data, see the separate Modern Commerce Monitor™️ series. The figures are in for the Black-Friday through Cyber Monday shopping blitz, and...

  • Dec 03

    Can Amazon Streamline Dictation for Doctors?

    Posted: 12/03/2019

    Contributed by:Mike Boland

    This is the latest in LSA’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here.  Growing up in a family where the head of the household was a doctor, I got...

  • Dec 03

    SOCi Deal Signals Localized Social’s Importance to Brands

    Posted: 12/03/2019

    Contributed by:Charles Laughlin

    SOCi announced an important new client today. Self Esteem Brands, operator of notable names in fitness including Anytime Fitness, Waxing the City, Basecamp Fitness and The Bar Method has named SOCi as its platform of record for localized social marketing. SOCi is a social marketing and reputation management platform that specializes in multi-location brands. The...