News

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  • Jan 17

    Daily News: 2018 Holiday Shopping Trends, Co-op Advertising Objections, Individualization Vs. Personalization

    Posted: 01/17/2019

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What 2018 Holiday Shopping Trends Say about Local (January 17, 2019) LSA Insider: “Online holiday retail spending was up 16.5% vs. 2017 reaching $126 billion according to the “Holiday Recap 2018” from Adobe Digital...

  • Jan 17

    What 2018 Holiday Shopping Trends Say about Local

    Posted: 01/17/2019

    Contributed by:Joe Morsello

    Online holiday retail spending was up 16.5% vs. 2017 reaching $126 billion according to the “Holiday Recap 2018” from Adobe Digital Insights. While this is strong growth, it represents only about 11% of the $1.1 trillion Deloitte projected would be spent during the 2018 holiday season. There were four key takeaways from Adobe’s study that...

  • Jan 17

    Overcoming 5 Common Co-op Advertising Objections

    Posted: 01/17/2019

    Contributed by:Courtney Dobson

    In a perfect world, every client you come across would agree with all of your proposed co-op advertising plans, allowing you to do whatever you wish with their allocated funds. Unfortunately, this is not a reality and you are more than likely going to come across clients who resist the process. You need to educate...

  • Jan 16

    Daily News: New WordPress Platform, Retail Apocalypse, Post-Disruptive Marketing Landscape

    Posted: 01/16/2019

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New WordPress Platform Aims to Help Local News Organizations Thrive (January 16, 2019) LSA Insider: “As local news organizations struggle to sustain themselves, a group of industry leaders is looking to make it easier...

  • Jan 16

    What Unique Experiences Motivate Consumers to Shop In-store?

    Posted: 01/16/2019

    Contributed by:LSA Editors

    The term “retail apocalypse” is probably overused, but it captures the challenges traditional retailers are facing in a more fragmented and complex market. One of the major challenges for stores is driving foot traffic and repeat visits in the era of one-click commerce. A new survey from Yes Lifecycle marketing of 1,000 consumers revealed some...

  • Jan 16

    New WordPress Platform Aims to Help Local News Organizations Thrive

    Posted: 01/16/2019

    Contributed by:Courtney Dobson

    As local news organizations struggle to sustain themselves, a group of industry leaders is looking to make it easier with a new open-source platform called Newspack. Newspack was developed by Automatic (WordPress) with backing from Google, Lenfest, Civil and the Knight Foundation. The all-in-one platform, designed for small- and medium-sized organizations, will help local news...

  • Jan 15

    Daily News: Digital Video for Brands, Doddle Launches in US, Record-Breaking Online Holiday Shopping

    Posted: 01/15/2019

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Premium non-skippable video can offer brands stronger messaging opportunities, new study finds (January 15, 2019) The Drum: “Digital video is a strong driver of brand awareness but must be tailored to its environment for...

  • Jan 14

    Daily News: AdWords Express is Dead, SEO Tools for Marketers, Voice Search Readiness in 2019

    Posted: 01/14/2019

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. AdWords Express Is Dead, Long Live Smart Campaigns (January 14, 2019) LSA Insider: “RIP AdWords Express. Not a surprise to anyone, it has been officially subsumed by Google Smart Campaigns. Smart Campaigns were introduced...

  • Jan 14

    AdWords Express Is Dead, Long Live Smart Campaigns

    Posted: 01/14/2019

    Contributed by:Greg Sterling

    RIP AdWords Express. Not a surprise to anyone, it has been officially subsumed by Google Smart Campaigns. Smart Campaigns were introduced in July of last year, with the intention of simplifying the ad-creation experience for small business owners. Smart Campaigns is built on the same technology platform used to power AdWords Express but it offers more features and...

  • Jan 14

    All of the SEO Tools Marketers Need for 2019

    Posted: 01/14/2019

    Contributed by:Rozanne Bonavito

    2019 is here, and that means it’s time for marketers to take a step back and see how they can keep their client’s online presence modernized and effective. As search trends change and local SEO tools become more powerful, it’s important to stay ahead of the curve when it comes to growing your client’s digital...