News

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  • Dec 17

    Daily News: Pay for Conversions on GDN, Social Media & Customer Service, The Buyer Journey

    Posted: 12/17/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Moves Away from Clicks with ‘Pay for Conversions’ on GDN (December 17, 2018) LSA Insider: “The move toward conversions and away from clicks is consistent with what many customers, including SMBs, are seeking....

  • Dec 17

    Google Moves Away from Clicks with ‘Pay for Conversions’ on GDN

    Posted: 12/17/2018

    Contributed by:Greg Sterling

    At the end of last week Google matter of factly introduced “Pay for Conversions” for display campaigns on GDN. On one level this is merely another “CPA” bidding option for marketers: Starting today, you can choose to pay for conversions, rather than clicks, when using Display campaigns. Paying for conversions means you only pay when someone...

  • Dec 17

    How to Use Social Media for Customer Service

    Posted: 12/17/2018

    Contributed by:Caz Bevan

    Eighty-five percent of small to medium size business users, use their Twitter for customer service.  At least, that’s what they say.  But simply having a Twitter Support page doesn’t make you a customer service pro.  You have to use social pages to engage with over two-thirds of internet users today who say they go to...

  • Dec 14

    Daily News: Improving GMB Listings, Loyalty is Fleeting, 7 Key Takeaways About SEO this Year

    Posted: 12/14/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 8 Steps to a Better Google My Business Listing (December 14, 2018) LSA Insider: “Out of the many free marketing tools available today, Google My Business is one of the most powerful. In order...

  • Dec 14

    8 Steps to a Better Google My Business Listing

    Posted: 12/14/2018

    Contributed by:Kristen McCormick

    Out of the many free marketing tools available today, Google My Business is one of the most powerful. In order to gain the trust and traffic that Google can afford you, you must make sure your client’s Google my Business profile contains the information that both Google and it’s users are seeking. Below are 8...

  • Dec 13

    Daily News: Search Engine Improvements, Snapchat & Instagram, Content Marketing for Google SERPs

    Posted: 12/13/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 70% of Co-op Users Plan to Increase Ad Spend in 2019 (December 13, 2018) LSA Insider: “It’s estimated that around half of the nearly $70 billion allocated co-op advertising funds each year go...

  • Dec 13

    Weekly News: Location & Privacy, SEO Insights from Google, Digital Ad Trends to Watch in 2019

    Posted: 12/13/2018

    Contributed by:Courtney Dobson

    Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Location & Privacy: Waiting for the Other Shoe to Drop (December 10, 2018) LSA Insider: “During the Place Conference New York, we had two great discussions about privacy...

  • Dec 13

    Study: 70% of Co-op Users Plan to Increase Ad Spend in 2019

    Posted: 12/13/2018

    Contributed by:Courtney Dobson

    It’s estimated that around half of the nearly $70 billion allocated co-op advertising funds each year go unused. These funds come from agreements between manufacturers and retailers to divide marketing costs in order to provide brand and product awareness in local markets. A new advertiser survey conducted by BIA offered some insights about businesses that...

  • Dec 12

    Daily News: Local Ranking Factors, Important SEO Insights from Google, Digital Ad Trends to Watch in 2019

    Posted: 12/12/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Ranking Factors: GMB Signals Most Important (December 12, 2018) LSA Insider: “Each year, Moz surveys top local SEOs to determine the most important local search ranking factors. The survey reflects their experience and...

  • Dec 12

    Local Ranking Factors: GMB Signals Most Important

    Posted: 12/12/2018

    Contributed by:LSA Editors

    Each year, Moz surveys top local SEOs to determine the most important local search ranking factors. The survey reflects their experience and opinions about which ranking signals have the greatest influence. This year’s survey showed a number of changes from last year. Specifically, Google My Business (GMB) signals emerged as the most important ranking factor...