News

Results 1 - 10 of 1646
  • Dec 07

    Daily News: ‘State of Local SEO’ Report, Digital Brand Storytelling, Mobile’s Role in Holiday Shopping

    Posted: 12/07/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report (December 6, 2018) LSA Insider: “Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors survey. Moz also published the “State of...

  • Dec 07

    Weekly News: Moz’s ‘State of Local SEO’ Report, Mobile Shopping, Google Search Counts

    Posted: 12/07/2018

    Contributed by:Courtney Dobson

    Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report (December 6, 2018) LSA Insider: “Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors...

  • Dec 06

    The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report

    Posted: 12/06/2018

    Contributed by:Greg Sterling

    Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors survey. Moz also published the “State of Local SEO” report. The findings are based on a survey of roughly 1,400 local marketers, representing agency and in-house marketers from both small and large organizations. SEO used to be the top digital marketing focus for most small businesses (ranking in Google search...

  • Dec 06

    Improved Search Features Make Thousands of Co-op Advertising Plans Easily Discoverable

    Posted: 12/06/2018

    Contributed by:Courtney Dobson

    One of the priorities of redesigning LSA’s co-op website and database was improving the user experience. The new Co>Op Connect search feature now makes thousands of available co-op advertising plans easily discoverable. The database offers both search and advanced search options within the main page header menu. As seen below, the co-op plan search bar...

  • Dec 05

    Daily News: Mobile Shopping, How Marketers are Using Video, Google Reviews Spam Attempt

    Posted: 12/05/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile Shopping: The Shift Is Accelerating (December 5, 2018) LSA Insider: “Mobile devices have completely altered consumer purchasing journeys. Consumers are now utilizing mobile for assistance with a variety of activities along these journeys,...

  • Dec 05

    Mobile Shopping: The Shift Is Accelerating

    Posted: 12/05/2018

    Contributed by:Courtney Dobson

    Mobile devices have completely altered consumer purchasing journeys. Consumers are now utilizing mobile for assistance with a variety of activities along these journeys, as shown in a recent survey from GfK. According to the October 2018 survey, the most common mobile shopping activities are comparing prices (36%), gathering product information (30%), checking product reviews (30%),...

  • Dec 04

    Daily News: Local Search Ranking Factors, Global Ad Revenue, Location Intelligence Beyond Marketing

    Posted: 12/04/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Search Ranking Factors Then and Now (2008 vs. 2018) (December 4, 2018) LSA Insider: “The latest edition of the Local Search Ranking Factors is out. This is the 10-year anniversary of the study...

  • Dec 04

    Local Search Ranking Factors Then and Now (2008 vs. 2018)

    Posted: 12/04/2018

    Contributed by:Joe Morsello

    The latest edition of the Local Search Ranking Factors is out. This is the 10-year anniversary of the study with the first edition of the Local Search Ranking Factors released by David Mihm back in 2008. After 10 years, it’s interesting to see how the results have changed and how they haven’t. Over the years...

  • Dec 04

    New Tech Adoption Index Podcast: “No One Wants to Make the Wrong Decision”

    Posted: 12/04/2018

    Contributed by:Courtney Dobson

    Our latest episode of the Above the Cloud podcast series features an interview with Mark Canon, a longtime local search/SMB software exec who is currently chairman of Boomtime. Today when he isn’t creating art at his New Mexico studio Mark is thinking deeply about how to master B2B sales in an era where sales cycles keep getting...

  • Dec 03

    Daily News: Google Search Counts, 2018 Ranking Factors Report, Facebook’s Search Results

    Posted: 12/03/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brandify Data Shows Lift in Google Search Counts (December 3, 2018) LSA Insider: “Google My Business (GMB) users may have noticed an odd increase in the count of Direct Searches reported during the months...