News

Results 1 - 10 of 1660
  • Dec 14

    Daily News: Improving GMB Listings, Loyalty is Fleeting, 7 Key Takeaways About SEO this Year

    Posted: 12/14/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 8 Steps to a Better Google My Business Listing (December 14, 2018) LSA Insider: “Out of the many free marketing tools available today, Google My Business is one of the most powerful. In order...

  • Dec 14

    8 Steps to a Better Google My Business Listing

    Posted: 12/14/2018

    Contributed by:Kristen McCormick

    Out of the many free marketing tools available today, Google My Business is one of the most powerful. In order to gain the trust and traffic that Google can afford you, you must make sure your client’s Google my Business profile contains the information that both Google and it’s users are seeking. Below are 8...

  • Dec 13

    Daily News: Search Engine Improvements, Snapchat & Instagram, Content Marketing for Google SERPs

    Posted: 12/13/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 70% of Co-op Users Plan to Increase Ad Spend in 2019 (December 13, 2018) LSA Insider: “It’s estimated that around half of the nearly $70 billion allocated co-op advertising funds each year go...

  • Dec 13

    Weekly News: Location & Privacy, SEO Insights from Google, Digital Ad Trends to Watch in 2019

    Posted: 12/13/2018

    Contributed by:Courtney Dobson

    Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Location & Privacy: Waiting for the Other Shoe to Drop (December 10, 2018) LSA Insider: “During the Place Conference New York, we had two great discussions about privacy...

  • Dec 13

    Study: 70% of Co-op Users Plan to Increase Ad Spend in 2019

    Posted: 12/13/2018

    Contributed by:Courtney Dobson

    It’s estimated that around half of the nearly $70 billion allocated co-op advertising funds each year go unused. These funds come from agreements between manufacturers and retailers to divide marketing costs in order to provide brand and product awareness in local markets. A new advertiser survey conducted by BIA offered some insights about businesses that...

  • Dec 12

    Daily News: Local Ranking Factors, Important SEO Insights from Google, Digital Ad Trends to Watch in 2019

    Posted: 12/12/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Ranking Factors: GMB Signals Most Important (December 12, 2018) LSA Insider: “Each year, Moz surveys top local SEOs to determine the most important local search ranking factors. The survey reflects their experience and...

  • Dec 12

    Local Ranking Factors: GMB Signals Most Important

    Posted: 12/12/2018

    Contributed by:LSA Editors

    Each year, Moz surveys top local SEOs to determine the most important local search ranking factors. The survey reflects their experience and opinions about which ranking signals have the greatest influence. This year’s survey showed a number of changes from last year. Specifically, Google My Business (GMB) signals emerged as the most important ranking factor...

  • Dec 11

    Daily News: Facebook Search Ads, $1 Trillion Holiday-Shopping Question, Brands & The Amazon Age

    Posted: 12/11/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Testing Search Ads, but Not for SMBs Just Yet (December 11, 2018) LSA Insider: “In roughly 2012 Facebook offered search advertising in its results. It was later abandoned. But today the company announced...

  • Dec 11

    Facebook Testing Search Ads, but Not for SMBs Just Yet

    Posted: 12/11/2018

    Contributed by:Greg Sterling

    In roughly 2012 Facebook offered search advertising in its results. It was later abandoned. But today the company announced it’s going to be testing search ads again with a few automotive and e-commerce advertisers (US and Canada). Facebook said in a statement that it will determine whether the test is “beneficial for people and businesses” before determining whether to...

  • Dec 11

    It Takes 12 Days for Most Brands to Create Content – Study

    Posted: 12/11/2018

    Contributed by:Joe Morsello

    Large brands have the marketing dollars to outspend most local competitors, but the process of ad or content creation and distribution takes a long time for these brands. As businesses get bigger and bigger, the inevitable checks and balances that go into place become increasingly more time consuming. Despite the various business advantages brands have...