News

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  • Jul 18

    Daily News: Facebook’s ‘Keep it Local’ Campaign, Digital Media Time, Local Search Marketplace

    Posted: 07/18/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Announces Multi-City ‘Keep It Local’ Campaign Celebrating SMBs (July 18, 2018) LSA Insider: “The company says the campaign will “run for eight weeks in four US cities in Columbus, Nashville, San Diego and...

  • Jul 18

    Facebook Announces Multi-City ‘Keep It Local’ Campaign Celebrating SMBs

    Posted: 07/18/2018

    Contributed by:Greg Sterling

    Facebook is announcing a new multi-channel marketing campaign called “Keep It Local,” which focuses on the role of small businesses in local communities. It also doubles as a promotion for Facebook marketing tools and services. The company says the campaign will “run for eight weeks in four US cities in Columbus, Nashville, San Diego and Sacramento,...

  • Jul 18

    Study: 74% of Digital Media Time Now Mobile

    Posted: 07/18/2018

    Contributed by:Courtney Dobson

    As smartphone ownership has grown so has time spent on these devices. Mobile usage is expected, for the first time ever, to surpass TV in 2019 according to Zenith and eMarketer forecasts. According to a recent comScore-PlaceIQ presentation, “Unlocking the Power of Location Data for Publishers,” 66% of US digital media time was spent on...

  • Jul 17

    Daily News: Brands & The Voice-First Era, Google’s Mobile Search Results, Artificial Intelligence for Marketers

    Posted: 07/17/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Brands Need To Know About The Emerging Voice-First Era (July 17, 2018) GeoMarketing: “It seemed like the number of Amazon Echo and Google Home devices installed in the U.S. practically grew overnight last...

  • Jul 16

    Daily News: Facebook’s Ad Manager App Tools, Purpose-Drive Marketing, Business Reviews & Local SEO

    Posted: 07/16/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Releases New Creative Tools for Ads Manager App (July 16, 2018) LSA Insider: “In an effort to further accelerate mobile ad creation, Facebook announced the release of several new, unique tools for their...

  • Jul 16

    New Tech Adoption Index Podcast: “There Must Be an App for That”

    Posted: 07/16/2018

    Contributed by:LSA Editors

    The Above the Cloud podcast is back this week with a new episode featuring Josh May, co-founder & CEO of POWr, a San Francisco based start-up that builds website plug ins for self-service website users, mostly small business owners. Josh sees POWr’s role as helping SMBs make their sites more competitive with big businesses. Josh started his...

  • Jul 16

    Facebook Releases New Creative Tools for Ads Manager App

    Posted: 07/16/2018

    Contributed by:Courtney Dobson

    In an effort to further accelerate mobile ad creation, Facebook announced the release of several new, unique tools for their Ads Manager app. The new additions will provide ease and efficiency for marketers and business owners on the go. Originally introduced in 2015, the Ads Manager app was designed to help marketers manage ads from...

  • Jul 13

    Daily News: Scoring the Digital Marketing Stack, Personalization & Privacy, Conversational Commerce

    Posted: 07/13/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Scoring the Digital Marketing Stack (July 13, 2018) LSA Insider: “During a webinar this week, Boostability’s Kelly Shelton and LSA’s Charles Laughlin discussed the results of a survey conducted from May-June by both...

  • Jul 13

    Weekly News: Google Seller Ratings, Mobile App Marketing & Local SEO Strategy, Amazon Prime Day

    Posted: 07/13/2018

    Contributed by:Courtney Dobson

    Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’ (July 11, 2018) Street Fight: “About $3.7 trillion is spent annually in consumer purchases in the...

  • Jul 13

    Replay: Scoring the Digital Marketing Stack

    Posted: 07/13/2018

    Contributed by:Courtney Dobson

    During a webinar this week, Boostability’s Kelly Shelton and LSA’s Charles Laughlin discussed the results of a survey conducted from May-June by both companies. The survey targeted digital agencies and those selling digital products and services to SMBs. Agencies were asked to rate the digital marketing stack based on demand, stickiness, ease of integration, ROI...