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  • Nov 13

    Daily News: B2B Buying Patterns, Holiday Retail Wins, Paid Search Growth, Tech-Powered Purchasing

    Posted: 11/13/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 70% of B2B Buyers Still Want to Talk to Live Sales Reps (November 13, 2018) LSA Insider: “Many companies over the last decade have shed sales reps, especially “feet on the street” in...

  • Nov 13

    Survey: 70% of B2B Buyers Still Want to Talk to Live Sales Reps

    Posted: 11/13/2018

    Contributed by:Greg Sterling

    I wrote yesterday about Adam Blake’s presentation at the Tech Adoption Summit, where argued that traditional inside sales no longer works and that companies should adopt a product-qualified lead approach to the SMB market. Underpinning his argument was data showing the cost of customer acquisition has been steadily rising. Many companies over the last decade have shed sales reps, especially...

  • Nov 13

    Webinar: The ‘Conversational Divide’ between Consumers and SMBs

    Posted: 11/13/2018

    Contributed by:Greg Sterling

    Based on a study commissioned by Soci, LSA is about to release a new report on local businesses, ratings and reviews. What’s different about this study is that it presented two parallel surveys to consumers and SMBs. The objective was to compare responses and understand if business owners and consumers’ attitudes about the influence of online...

  • Nov 12

    POV: SMB Telesales Don’t Work, Need ‘Product-First’ Approach

    Posted: 11/12/2018

    Contributed by:Greg Sterling

    One of the highlights of last week’s Tech Adoption Summit in San Francisco was ThriveHive CMO Adam Blake’s thought-provoking discussion of SMB customer acquisition. The presentation was called, “Product First Go to Market Strategy.” To lead off Blake talked about how, according to third party data, SMB customer acquisition costs have gone up 50% in the past five years. While...

  • Nov 12

    Study: Location Is Underprioritized When Seeking to Improve CX

    Posted: 11/12/2018

    Contributed by:Joe Morsello

    In many ways, customer experience (CX) is a new discipline largely made up of marketers seeking to understand the quality and effectiveness of all interactions a customer has with a business both before and after a purchase. This spans everything from online search, to sales interactions, to post sale communications, to in-store experiences, to reviews,...

  • Nov 12

    Daily News: Reviews, Ratings & Local SEO Rankings, The SMB Landscape, The Voice Assistant Revolution

    Posted: 11/12/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. POV: SMB Telesales Don’t Work, Need ‘Product-First’ Approach (November 12, 2018) LSA Insider: “One of the highlights of last week’s Tech Adoption Summit in San Francisco was ThriveHive CMO Adam Blake’s thought-provoking discussion of...

  • Nov 12

    Study: How Google Reviews, Star Ratings Impact Local SEO Rankings

    Posted: 11/12/2018

    Contributed by:Courtney Dobson

    While online reviews are heavily used by consumers to make purchase decisions, they have also become  a crucial local ranking factor. A recent study from BrightLocal explored Google reviews from over 93,000 businesses over 26 industries. The data included the number of reviews, average star ratings, as well as how both components factor into local...

  • Nov 12

    Tech Adoption Summit 2018: Some New Perspective on the SMB Landscape

    Posted: 11/12/2018

    Contributed by:Leslie Hobbs

    What makes building and selling innovation to small, local businesses so challenging? Bob Yakominich – Broadly’s Vice President of Sales and a veteran of American Express, Zip and CitySearch, among others – joined the Tech Adoption Summit to share some perspective. Unlike enterprise companies, SMB owners wear many different hats — they work both in the...

  • Nov 09

    Daily News: The C in CRM, Incentivized Reviews, SEO Complications

    Posted: 11/09/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Localogy: LSA’s Final 2018 Event Happening Today in Seattle (November 9, 2018) LSA Insider: “Today LSA is holding its final event of 2018: Localogy. The event is designed to showcase advanced local digital marketing...

  • Nov 09

    Weekly News: Meaningful Content Marketing, CX & In-House MarTech Growth, Facebook Helps Online SMBs

    Posted: 11/09/2018

    Contributed by:Courtney Dobson

    Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary SMB Panel: The Demand for Service and the Problem of Scale (November 7, 2018) LSA Insider: “After another successful SMB digital marketing bootcamp yesterday at Yelp’s San Francisco...