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  • Jan 16

    Daily News: Google’s SMB Marketing Tools, Voice Search Challenges, Digital Ad Spending in 2018

    Posted: 01/16/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Consumers More Receptive to Traditional Media than Digital Ads (January 16, 2018) LSA Insider: “This comes as digital advertising is poised to overtake traditional media (including TV) as the leading advertising medium in...

  • Jan 16

    Survey: Consumers More Receptive to Traditional Media than Digital Ads

    Posted: 01/16/2018

    Contributed by:Greg Sterling

    There’s a kind of strange paradox in media and marketing: consumers are spending increasing amounts of time with digital (especially mobile) but they’re much more receptive to ads in traditional media. It’s also getting more difficult to reach digital users other than through ads (see the Facebook News Feed change last week). The following graphic contains US data (from a larger...

  • Jan 16

    Google’s Growing Suite of Free SMB Marketing Tools

    Posted: 01/16/2018

    Contributed by:Courtney Dobson

    In an effort to help small businesses connect better with their customers online, Google is promoting five non-advertising tools to create and manage a business’ online presence. The free tools, which Google released last year, provide a number of benefits and help highlight the uniqueness of an individual business to potential customers. The tools serve...

  • Jan 12

    Daily News: Facebook News Feed Change, SMB SaaS, Online Reputation Management

    Posted: 01/12/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Does Facebook’s Major News Feed Change Mean for SMBs? (January 12, 2018) LSA Insider: “It’s going to de-prioritize commercial content (“public content”) from brands, businesses and media publishers in favor of content and...

  • Jan 12

    What Does Facebook’s Major News Feed Change Mean for SMBs?

    Posted: 01/12/2018

    Contributed by:Greg Sterling

    Facebook is making a major change to the News Feed. It’s going to de-prioritize commercial content (“public content”) from brands, businesses and media publishers in favor of content and posts from friends and family. The move is partly a response to the events of 2016 and “fake news” controversies and to declining personal content sharing...

  • Jan 12

    Avvo Decides Not to Go Public, Being Acquired by Internet Brands

    Posted: 01/12/2018

    Contributed by:Greg Sterling

    Legal directory Avvo, which was founded in 2006 as a kind of “Yelp for lawyers,” has been acquired for an undisclosed amount by Internet Brands, which is itself owned by private equity. The company will now be part of the holding company’s “legal vertical,” which includes Lawyers.com, Martindale-Hubbell and Nolo.com. Avvo raised well over $100 million of...

  • Jan 11

    On Target: The #CloudSummit and the State of SMB SaaS

    Posted: 01/11/2018

    Contributed by:Charles Laughlin

    Do small businesses really want all in one solutions for their small business apps? Or is this concept more for the benefit of SMB sellers looking to boost margins and reduce churn? Will AI/machine learning be the catalysts for development of a self-service sales platform that small businesses will actually use.  Are Internet service providers like Comcast going...

  • Jan 11

    Daily News: Voice Search Revolution, Optimizing Location Data, Smart Speaker Sales Growth

    Posted: 01/11/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Call for Entries: 2018 Ad-to-Action Awards (January 11, 2018) LSA Insider: This week we opened the fifth annual Ad-to-Action Awards for submissions. SEO trends and Google changes to expect in 2018 (January 11, 2018)...

  • Jan 11

    Call for Entries: 2018 Ad-to-Action Awards

    Posted: 01/11/2018

    Contributed by:LSA Editors

    This week we opened the fifth annual Ad-to-Action Awards for submissions. The competition seeks to showcase and celebrate the best local and location-based marketing products, solutions and campaigns that are driving local consumer actions (calls, clicks, store visits, etc.). The number of submissions in 2017 grew 186% compared to 2014 and each year we see more entries...

  • Jan 10

    Daily News: Cyber Week Revenue, Facebook “Portal”, Google to Update Search Console Features

    Posted: 01/10/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 42% Smartphone Voice Tech Users to Buy Smart Speaker (January 10, 2018) LSA Insider: “As voice search usage on smartphones increases and the experience improves, expect consumers to adopt other devices that enable...