News

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  • May 24

    Daily News: Virtual Assistants & Calls, Classic Ad Campaigns, Visual Marketing Platforms

    Posted: 05/24/2019

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Happens When Virtual Assistants Start Doing Sales Calls? (May 24, 2019) LSA Insider: “Google’s AI-powered Duplex (and its B2B reciprocal CallJoy) are amazing. In fact Duplex beats the Turing Test, although the NY...

  • May 24

    Weekly News: Customer Acquisition Costs, User Location Sharing, Facebook Algorithm Change

    Posted: 05/24/2019

    Contributed by:Courtney Dobson

    Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary SMB Sales, Segmentation & Customer Acquisition Cost: A Better Way (May 17, 2019) LSA Insider: “One of the key KPIs in the SMB-SaaS world is customer acquisition costs...

  • May 24

    What Happens When Virtual Assistants Start Doing Sales Calls?

    Posted: 05/24/2019

    Contributed by:Greg Sterling

    Google’s AI-powered Duplex (and its B2B reciprocal CallJoy) are amazing. In fact Duplex beats the Turing Test, although the NY Times recently found that Duplex isn’t yet the miracle it seems; Google is using humans in call centers to do some of the outbound restaurant booking. Nonetheless if you listen to some of the recorded interactions in the Times’...

  • May 23

    Daily News: Location Sharing A Year After GDPR, Mobile Video Ads, Omnichannel or Multichannel

    Posted: 05/23/2019

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A Year After GDPR, User Location Sharing Is Much More Selective (May 23, 2019) LSA Insider: “This Saturday marks the one-year anniversary of the implementation of Europe’s GDPR data privacy regulations. From an enforcement...

  • May 23

    A Year After GDPR, User Location Sharing Is Much More Selective

    Posted: 05/23/2019

    Contributed by:Greg Sterling

    This Saturday marks the one-year anniversary of the implementation of Europe’s GDPR data privacy regulations. From an enforcement standpoint, with the exception of a single major fine against Google and a potentially significant new Irish investigation, it has mostly been a non-event. In fact, the overwhelming majority of consumers (according to one survey) have done little to exercise their privacy...

  • May 22

    Daily News: Location Intelligence, Content Discovery Channels on Mobile, Social Advertising Channels

    Posted: 05/22/2019

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 4 Ways Location Intelligence Can Rescue Declining Auto Sales (May 22, 2019) LSA Insider: “Recent reports show that US auto sales suffered a significant decline in 2018, and it’s possible this slowdown will continue...

  • May 22

    4 Ways Location Intelligence Can Rescue Declining Auto Sales

    Posted: 05/22/2019

    Contributed by:Jeff White

    Recent reports show that US auto sales suffered a significant decline in 2018, and it’s possible this slowdown will continue throughout 2019. To combat this trend, car brands are juggling traditional marketing tactics and troves of consumer data in an effort to position themselves at the perfect spot in the funnel during the buyer’s journey....

  • May 21

    Daily News: SMB-SaaS Sessions at LOCALOGY ENGAGE, Realities of Local Search, Anticipatory Marketing

    Posted: 05/21/2019

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 7 Can’t Miss SMB-SaaS Sessions at LOCALOGY ENGAGE on June 3-4 (May 21, 2019) LSA Insider: “In addition to a full day of SMB conversations on June 3, on June 4 Localogy: Engage will...

  • May 21

    7 Can’t Miss SMB-SaaS Sessions at LOCALOGY ENGAGE on June 3-4

    Posted: 05/21/2019

    Contributed by:Greg Sterling

    In addition to a full day of SMB conversations on June 3, on June 4 LOCALOGY ENGAGE will showcase leading SaaS companies addressing a host of market challenges: CAC and SMB acquisition, onboarding, product feedback, customer engagement and retention. All the sessions will be strong — I know because I’m doing the speaker prep. But here are some I’m...

  • May 20

    Google, Facebook Start to Make Direct Play for Co-op Funds

    Posted: 05/20/2019

    Contributed by:Greg Sterling

    Money or reimbursements available through brand co-op programs may be worth up to $70 billion annually in the US. Perhaps half of that money goes unused for various reasons. Both Google and Facebook have become increasingly interested in accessing these funds on behalf of advertisers on their platforms. Now they’re taking their first formal steps in that...