News

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Results 1 - 10 of 974
  • Nov 16

    Daily News: Salesforce & GoDaddy at Cloud Summit, Amazon’s Threat on Local Retail, Twitter’s Premium API

    Posted: 11/16/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Salesforce, GoDaddy Added to Growing SMB Cloud Summit Lineup (November 16, 2017) LSA Insider: “The Salesforce SVP of SMB Marketing Marie Rosecrans and GoDaddy SVP & GM of Productivity Applications Irana Wasti were added...

  • Nov 16

    Survey: Most Local Retailers Don’t See Amazon As a Threat

    Posted: 11/16/2017

    Contributed by:Greg Sterling

    A new survey of 500 small business retailers conducted by Netsertive presents a number of interesting findings. The study sought to determine their strategies and tactics for the upcoming holiday shopping period. Despite an increasing number of retailers running early promotions in advance of Black Friday, these smaller retailers were still following a conventional promotional schedule, including...

  • Nov 16

    Salesforce, GoDaddy Added to Growing SMB Cloud Summit Lineup

    Posted: 11/16/2017

    Contributed by:Greg Sterling

    Big companies, intimate event. LSA’s SMB Cloud Adoption Summit on December 7 in San Francisco will offer a rare opportunity for an intimate and penetrating discussion of the future of SMB marketing, with a provocative and diverse group of speakers and attendees. The venue, San Francisco’s The Laundry, is a gallery and hackathon space that will only accommodate about 100 attendees. It was chosen in...

  • Nov 15

    Daily News: Digital’s Role in B2B Marketing, Web-to-Store Attribution, Factual Broadens Geo-Data Focus

    Posted: 11/15/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mixing in Digital in the B2B Marketing Approach (November 15, 2017) eMarketer: “Face-to-face events remain important, but website development garners more marketing dollars.” NinthDecimal Launches Website-to-Store Attribution Solution (November 15, 2017) Street Fight: “NinthDecimal...

  • Nov 14

    Daily News: Yext & ShopKeep Integration, Competing with Online Retail, Marketing Budgets Ebb

    Posted: 11/14/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Yext Integrates Listings Management with iPad POS Vendor ShopKeep (November 14, 2017) LSA Insider: “This gives SMBs (and franchisees) a way to directly make changes to their business information from the register/POS.” Local SEO...

  • Nov 14

    Yext Integrates Listings Management with iPad POS Vendor ShopKeep

    Posted: 11/14/2017

    Contributed by:Greg Sterling

    ShopKeep, which is an iPad POS and payments platform has done an integration with Yext for data/listings management. ShopKeep says it has an installed base of 24,000 local merchants. From the release: ShopKeep will provide its customers with access to the Yext Knowledge Manager directly from the ShopKeep Back Office interface. Now, store owners and managers...

  • Nov 13

    Daily News: How to Evaluate Ad & MarTech, Google in 50 Years, Facebook’s Local Events App

    Posted: 11/13/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Build, Buy or Borrow: How to Evaluate Ad & MarTech Providers (November 13, 2017) LSA Insider: “Here are six questions to ask when evaluating advertising and marketing technology providers.” Will People Still Be Googling...

  • Nov 13

    Build, Buy or Borrow: How to Evaluate Ad & MarTech Providers

    Posted: 11/13/2017

    Contributed by:Donny Dye

    My favorite coffee shop had been around for several years. The owner roasted his own beans, made his own syrups, and had no less than 6 pour over coffee stations. He built the business himself. Then one day, out of nowhere, I walked in and someone I had never seen before was behind the counter....

  • Nov 11

    Facebook Relaunches Its Events App As ‘Facebook Local’ — Finally

    Posted: 11/11/2017

    Contributed by:Greg Sterling

    Facebook has retooled and relaunched what was previously a stand-alone Events app and dubbed it “Facebook Local.” Finally; I’ve been waiting for this for about seven or eight years. Out of the gate there are perfunctory comparisons being made by some to Foursquare and Yelp. It’s no “Yelp killer” at this point, and those that are saying so haven’t...

  • Nov 10

    Daily News: Facebook’s ‘Community Boost’ for SMBs, Local Biz Reviews, ROI Is Top Concern for Digital Buyers

    Posted: 11/10/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Announces 30 City ‘Community Boost’ Program for SMBs (November 9, 2017) LSA Insider: “This new multi-day program is designed for both SMBs and individual workers seeking digital skills training.” Study: 68% Left a...