2017 Place Conference Agenda

  • 7:30 a.m. - 8:45 a.m.

    Registration and Breakfast–Ninth Floor Upper Terrace

  • 8:30 a.m. - 8:45 a.m.

    Welcome: This Must Be the Place

    • Greg Sterling
      VP, Strategy & Insights

  • 8:45 a.m. - 9:10 a.m.

    Understanding the Location-Data Ecosystem

    Brian Handly, CEO of Reveal Mobile, will explain where location data is sourced, how value is assigned and how it all translates into actionable insights.

    • Brian Handly
      CEO, Reveal Mobile

  • 9:10 a.m. - 9:35 a.m.

    Unlocking the Black Box of Location

    Location data has been something of a black box for marketers. When does location need to be precise and when is lower accuracy acceptable? Thomas Walle, CEO of Unacast, will discuss location precision and how it applies to a range of use cases.

    • Thomas Walle
      CEO & Co-Founder

  • 9:35 a.m. - 10:00 a.m.

    Case Study: inMarket, Proyo & Oniracom

    The companies will discuss ProYo’s online-to-offline and in-store campaigns. Proyo will also share its perspective on the role of location in the overall marketing mix.

    • Mike Fransz
      Vice President of Marketing

    • Cameron Peebles
      Chief Marketing Officer

    • Mike Wald
      Chief Marketing Officer

  • 10:00 a.m. - 10:25 a.m.

    Why Location Data Needs Great Creative to Succeed

    Verve VP and Creative Director Walt Geer takes on an often-overlooked part of data-driven campaigns: creative. He’ll argue why great creative is essential for success and present case studies and examples.

    • Walter Geer
      VP & Creative Director

  • 10:25 a.m. - 10:55 a.m.

    Refreshment Break–Ninth Floor Upper Terrace

  • 10:55 a.m. - 11:25 a.m.

    How Foursquare’s Pilgrim SDK Drives Revenue, Engagement for TouchTunes

    Foursquare President Steven Rosenblatt and TouchTunes CEO Ross Honey will show how location data enable greater personalization, engagement and revenue for TouchTunes. The speakers will also discuss how location data is now a critical enabler of key customer experiences for an increasingly demanding user base.

    • Steven Rosenblatt

    • Ross Honey
      President and CEO

  • 11:25 a.m. - 11:55 a.m.

    Store Visits & Sales Measurement: Where Are We, Where Is It Going?

    Since 2014, Google has measured more than five billion store visits in 17 countries. Director of Product Management (Ads) Kishore Kanakamedala will explain the company’s in-store and sales measurement tools and offer new insights the company is finding about the relationship between online and offline.

    • Kishore Kanakamedala
      Director of product management, Ads

  • 11:55 p.m. - 12:25 p.m.

    Pay-per-Visit: Will Location Analytics Disrupt Ad Models?

    Earlier this year “cost per visit” mobile advertising was introduced. Initial market demand has been very strong, with “8 out of 10” brands responding positively. The panel will debate how much demand actually exists and the broader competitive implications for the market as a whole.

    • David Shim (Moderator)

    • Luigi Ferguson

    • Gil Larsen
      Vice President, America

    • Kerri Smith
      Cost Per Visit Sales Lead

    • Nels Stromborg
      Managing Director North America

  • 12:25 p.m. - 1:25 p.m.

    Lunch and Networking–Ninth Floor Upper Terrace

    • Sponsored by:

  • 1:25 p.m. - 1:55 p.m.

    Facebook: On Location

    Last year Facebook announced two solutions to help marketers better understand their ads impact on offline results- Store Visits and Offline Conversions. In his talk, Gabriel will give an update on Facebook’s progress on these solutions and share examples of how marketers can use them to advance their businesses.

    • Gabriel Francis
      Product Marketing Manager, Offline Sales

  • 1:55 p.m. - 2:20 p.m.

    PlaceIQ: How Location Data Will Drive E-Commerce Sales

    There’s a raging debate about the value of “first party” vs. “third party” location data. PlaceIQ CEO Duncan McCall will challenge the conventional thinking and showcase a powerful Urban Outfitters case study showing how location data was successfully used to target online audiences for e-commerce purposes.

    • Duncan McCall

  • 2:20 p.m. - 2:50 p.m.

    Rx for Retail: New Perspectives

    With so many store closures and Amazon buying Whole Foods, we’ve entered a new era in retail. What choices and measures will separate traditional retailers that survive and thrive from those that limp along and fail? Our speakers have some provocative new thoughts based on their years of experience serving the industry.

    • Lynne Brehmer
      Director of Product Management

    • Jon Carder
      Co-Founder & CEO

    • Trace Johnson
      VP, Digital Product

    • Jon Spinney
      Director of Product Management

  • 2:50 p.m. - 3:10 p.m.

    Refreshment Break–Ninth Floor Upper Terrace

  • 3:10 p.m. - 3:35 p.m.

    Location & Privacy: What Marketers Must Know

    Many marketers give little thought to privacy. It’s now a critical issue, especially in Europe. Getting privacy right is not only legally important, it helps build trust with customers. In this session Future of Privacy Forum’s Stacey Gray will present the rules and practices brands and marketers must get right about location.

    • Stacey Gray
      Policy Counsel

  • 3:35 p.m. - 4:05 p.m.

    Always-On Location: The Agency POV

    The agencies on the panel represent and influence hundreds of millions of dollars in ad spending. What do they and their customers want and think about location? Where is the demand for location data and what are the primary use cases today and tomorrow? Expect provocative discussion.

    • Michael Hayes (Moderator)
      CRO & CMO

    • Carly Costantino
      Group Media Director

    • Erica DePalma
      VP, Digital Marketing

    • Matthew O'Neill
      Partner, Digital Strategy

  • 4:05 p.m. - 4:35 p.m.

    Clear Channel: Location and Traditional Media

    Clear Channel is using location for audience targeting and attribution for out-of-home, effectively turning it into a digital channel. Hear Andy Stevens, SVP of Research & Insights, talk about how the company has integrated mobile location data, the challenges it faced and the insights it has gained.

    • Andy Stevens
      SVP/Research, Insights & Analytics

  • 4:35 p.m. - 5:00 p.m.

    Mixed Reality: When Digital & Physical Worlds Collide

    One of the hottest topics today is “mixed reality” (AR/VR) and Microsoft is one of the key innovators with AR and VR offerings. This session will provide an overview of the landscape, a demo and showcase current use cases with advice to marketers about how to get started and what to expect.

    • Stephen Jeffries
      Technology Architect

  • 5:00 p.m. - 7:00 p.m.

    Cocktail Reception–Ninth Floor Upper Terrace

    • Sponsored by:

  • 7:00 p.m.

    End of Conference