2016 Place Conference Agenda

Tuesday, September 20

  • 2:30 p.m. - 5:00 p.m.

    Workshop on Location Intelligence

    A pre-conference workshop for agencies, brands and publishers in advance of the Place Conference on September 21, this “location clinic” is intended to provide in-depth insight and best practices information on critical emerging location tactics for marketers.

  • 5:00 p.m. - 7:00 p.m.

    Cocktail Reception

    sponsored by:

Wednesday, September 21

  • 7:00 a.m. - 8:30 a.m.

    Registration and Breakfast

  • 8:30 a.m. - 8:45 a.m.

    The New Location

    Greg Sterling will introduce the conference and explain why location is the hottest topic in digital marketing.

    • Greg Sterling
      VP, Strategy & Insights

  • 8:45 a.m. - 9:20 a.m.

    Contextualizing the Physical World

    Google’s Chandu Thota will explain the company’s perspective on the differences between “location” and “places” and the vision for a digitally connected physical world.

    • Chandu Thota
      Director of Engineering

  • 9:20 a.m. - 9:50 a.m.

    Beacons in Action: Current Use Cases and Deployments

    Unacast's Thomas Walle will survey current use cases around the world and offer market data on the state of beacons.

    • Thomas Walle
      CEO & Co-Founder

  • 9:50 a.m. - 10:10 a.m.

    Case Study: Understanding Customer Behavior with Location Insights

    YP and agency Ansira explain how a regional network of car dealerships gained new insights into customer behavior and changed its thinking about media and even operations, with a campaign that sought to drive oil change visits.

    • Derek Zabbia
      Vice President, National Markets

    • Courtney Hubbard
      AVP, Client Partnership

  • 10:10 a.m. - 10:35 a.m.


  • 10:35 a.m. - 11:05 a.m.

    Case Study: McDonald's Monopoly

    Learn how McDonalds was able to build awareness and drive loyalists into store to play Monopoly. Discover how McDonalds identified high-value audience segments using location and behavioral data and successfully got them to return to the store.

    • Erin Kienast
      Digital Group Account Director

    • Brian Kilmer
      VP Sales

  • 11:05 a.m. - 11:45 a.m.

    O2O: Online to Offline and Back Again

    How are location and offline data being monetized? This session will explore that question and how Mastercard transaction data help Chegg do more effective online targeting and retargeting.

    • David Galvan
      VP, Business Development & Strategic Alliances

    • Matthew Mulqueen
      VP, Brand Partnerships

    • Kishore Kanakamedala
      Director of product management, Ads

  • 11:45 a.m. - 12:15 p.m.

    Solving the Location Data Accuracy Problem

    There are confusing, competing claims about location accuracy in the market. This panel will help the audience understand when more precise location is needed and when it isn’t and how to evaluate all the claims.

    • John Kavulich
      Vice President, IoT Solution Sales

    • Peter Krasniqi
      VP, Global Sales Strategy & Operations

    • Duncan McCall
      CEO & Co-Founder

    • Frank van Diggelen
      Principal Software Engineer

  • 12:15 p.m. - 1:15 p.m.


  • 1:15 p.m. - 1:40 p.m.

    Case Study: Verve and Valassis

    • Melanie Kalemba
      SVP and GM

    • Pehr Luedtke
      SVP, Business Development

  • 1:40 p.m. - 2:10 p.m.

    Reimagining the Map

    EEGEO’s Bart Denny will discuss about the evolution of maps, from a flat representation of places to a contextual, 3D tool that is increasingly becoming a digital layer on top of the physical world. He’ll also showcase a range of indoor mapping use cases.

    • Bart Denny
      SVP, Product Strategy

  • 2:10 p.m. - 2:40 p.m.

    How Smart Lighting Can Improve Indoor Location

    Smart lighting is an indoor positioning technology that offers highly accurate, real-time location information as a beacon alternative. Aisle411 and Philips Lighting will share case study data and discuss a world in which all retail lighting eventually provides location.

    • Nathan Pettyjohn

    • Gerben van der Lugt
      Business Lead, Indoor Positioning

  • 2:40 p.m. - 3:00 p.m.

    Case Study: Shoe Carnival -- from Search to Store

    SIM Partners will discuss Shoe Carnival's cross-platform campaign that drove smartphone users into stores with web-based offers, the mobile wallet and notifications. It also shows how mobile wallets can be leveraged by retailers, who don't have installed apps on users' smartphones.

    • Jay Hawkinson
      SVP, Client Success

  • 3:00 p.m. - 3:40 p.m.

    Retail 2.0: Using Location Intelligence to Beat Amazon

    Stores still account for 92% of all retail sales yet there's an unmistakable feeling of gloom in the industry. How can retailers use proximity, data, personalization and indoor location to improve the customer experience, loyalty and sales?

    • Allan Haims
      President & CEO

    • Mark Marinacci
      VP Audience Development

    • Eli Portnoy
      Co-Founder & CEO

    • David Shim
      Founder & CEO

  • 3:40 p.m. - 4:10 p.m.


  • 4:10 p.m. - 4:30 p.m.

    Case Study: 4EG

    Zenreach and 4EG, which owns restaurants across Ohio and Illinois, will show how WiFi-enabled customer visitation data delivers powerful segmentation and marketing personalization across 4EG’s digital channels.

    • Ryan Gac
      Director of Marketing and Events

    • Mike Wilson
      Sr. Strategic Advisor

  • 4:30 p.m. - 5:00 p.m.

    Can Location Save Digital Advertising?

    Digital advertising is in crisis. The rise of ad blocking and general consumer resistance to advertising creates a problem for everyone. Location data and related personalization may be an answer. But is more sophisticated targeting on a collision course with privacy?

    • Stacey Gray
      Policy Counsel

    • Vikas Gupta
      Director of Marketing

    • Tracy Manning
      Director, Channel Partnerships

    • Manish Patel