Workshop

Workshop on Location Intelligence (September 20)

A pre-conference workshop for agencies, brands and publishers in advance of the Place Conference on September 21, this “location clinic” is intended to provide in-depth insight and best practices information on critical emerging location tactics for marketers.

Tactical 30-minute sessions:

  • 2:30 p.m. - 3:00 p.m.

    Listings Management Is Now Location Data Management

    SIM Partner’s Gib Olander explains that being found in a cross device world is no longer about traditional SEO. It’s about optimizing data across an expanded local ecosystem.

    • Gib Olander
      VP of Product

  • 3:00 p.m. - 3:30 p.m.

    From Pokemon Go to Snapchat Geofilters: New Thinking about Location

    Yext’s Raj Nijjer argues it’s time to expand our thinking about location to new platforms and places that may not yet have received a lot of attention.

    • Raj Nijjer
      VP, Community

  • 3:30 p.m. - 4:00 p.m.

    Elements of a Successful Beacon Marketing Program

    Unacast’s Thomas Walle will discuss the operational and practical factors to consider in setting up a beacon program and how it fits into the broader marketing mix.

    • Thomas Walle
      CEO & Co-Founder

  • 4:00 p.m. - 4:30 p.m.

    Location: It's about Who not Where -- Audiences & Attribution

    Sense360’s Eli Portnoy will explain how consumer location data are being used to identify, segment and retarget audiences, as well as how “control and exposed” offline attribution programs work and their limitations.

    • Eli Portnoy
      Co-Founder & CEO

  • 4:30 p.m. - 5:00 p.m.

    What to Look for In Choosing a Location Data Provider

    Tracy Manning of xAd draws upon her years of experience as a buyer to provide guidance on what criteria marketers should consider and what questions to ask in selecting a location data or platform partner.

    • Tracy Manning
      Director, Channel Partnerships

  • A cocktail reception will follow. 


Price

  • Place Conference Attendee: Free
  • Workshop Only: $199