2017 Expert Predictions for the Local Ecosystem

  • With the rise in 2016 of voice search, virtual assistants, AI and location intelligence, it’s clear we’re entering a period of accelerating change.

    At the end of 2016 we asked publishers, marketing technology providers, agencies and advertisers to tell us what they expect in 2017 for location-based marketing and media.

    We received over 50 expert predictions from around the industry.

    This document captures those predictions. We hope these ideas and insights will stimulate thinking and conversation. Which predictions do you agree with? Which ones are off the mark?