Digital Audit Finds Half of Chicago Businesses Aren’t Mobile Ready

Day-long LSA Bootcamp to demystify digital marketing for Chicagoland business owners

TROY, Mich., August 12, 2016 — There are more searches coming from mobile devices than desktop computers and mobile is now the primary way consumers find local business information. Yet an online audit of over 170,000 Chicago small and medium-sized businesses (SMBs) found that 49% don’t have mobile-ready websites.

In an increasingly complicated digital marketing landscape, local business owners face a range of challenges not limited to mobile-readiness. SMBs in the United States now use, on average, more than seven marketing methods to promote themselves, according to Local Search Association (LSA) data. That number has been growing and reflects the growing complexity of digital marketing.

To help local business owners better understand and navigate the fast-changing world of internet marketing, LSA created LSA Bootcamp, a digital marketing intensive in a non-sales environment. Following successful events in Los Angeles, Charlotte, Atlanta, Portland, Austin, San Francisco, Denver and Detroit, the program is coming to the Gleacher Center in Chicago on August 16.

“Digital marketing has become more challenging, not easier over time,” said Greg Sterling, Vice President of Strategy & Insights for LSA. “We’ve created an opportunity for business owners to learn and get their practical questions answered in a zero-pressure environment.”

The purpose of these events is to provide business owners with practical, straight-forward information and direct access to leading internet companies, such as Google, Microsoft, Yelp and others. The Chicago event will also feature Chicago startup Belly, discussing customer loyalty and “How to Build a Devoted Customer Base.”

“Business owners understand that customer loyalty is important they just don’t always know how to achieve it,” said Lauren Licata, Senior Director of Marketing at Belly. “Our goal is to show that with the proper tools and a little bit of knowledge, every business and brand can have loyal customers.”

The program is intended for both digital novices and those with digital marketing experience. LSA Bootcamp also offers informal peer networking and access to sponsors and exhibitors for in-depth discussion of their specific marketing issues and questions.

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About LSA Bootcamp

The LSA Bootcamp is an affordable one-day digital marketing intensive designed to help business owners gain a better understanding of the fundamentals of online marketing. The event series makes stops in cities across the United States and features expert speakers from some of the most prominent and recognizable vendors in the digital marketing industry.

Tickets are just $49 and include lunch and refreshments.

About LSA

LSA is an industry association of media companies, agencies and technology providers who help businesses market to local consumers. LSA has about 300 members in roughly 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy and more.

The Association offers industry news and perspective on its blog, LSA Insider, as well as resources on its SlideShare page. Follow LSA on LinkedIn, Twitter, and Facebook.

Press Contact

Greg Sterling
VP of Strategy and Insights
Local Search Association