LSA Expands Small Business Digital Marketing Education with Website

Small Businesses Have Critical Need for Objective and Practical Marketing Advice

TROY, Mich., January 26, 2016 -- On average, local businesses now use more than seven marketing or advertising methods to promote themselves, according to Local Search Association (LSA) survey data. That number has been climbing and reflects the increasing complexity of digital media and marketing.

To help demystify all this, LSA launched on Sunday, January 24 at the organization’s LSA Bootcamp event in Austin, Texas. The website is an online extension of the in-person LSA Bootcamp series, created to provide small businesses with practical education about online marketing.

Attendees of five successful LSA Bootcamps in Los Angeles, Charlotte, Atlanta, Portland and Austin consistently expressed a desire for more and deeper information to help them with digital marketing. In response, LSA developed to cut through the clutter, confusion and noise surrounding digital marketing in the small business marketplace.

“We are finding a strong demand for objective and practical digital marketing information from these small businesses,” said Neg Norton, president of LSA. “With we hope to answer this demand by providing content that can help small businesses be more effective marketers.”

The site compiles content for small businesses, such as articles, videos, presentations, webinars and more. It’s designed to educate and help empower these businesses to improve digital marketing effectiveness.

“The response to our live bootcamps has been overwhelmingly positive,” said Greg Sterling, Vice President of Strategy and Insights for LSA. “Most of these business owners are struggling to keep pace with all the changes in the market. We created MarketingBitz to provide more content and reach a larger audience than we can in our digital marketing roadshow.”

With more than 300 members of publishers, agencies, technology providers and local marketing leaders, LSA has a wealth of content and expertise to draw upon. Many of these companies have also been speakers and exhibitors at LSA Bootcamp events.

Following a successful inaugural year for LSA Bootcamp, the program will be held in four additional U.S. cities in 2016:
  • March 6: San Francisco
  • May 18: Denver
  • June 1: Detroit
  • August 16: Chicago
To learn more about MarketingBitz and LSA Bootcamp, visit

About MarketingBitz is a resource for small businesses to learn about digital marketing through articles, videos, presentations, webinars and events. The site was developed by the Local Search Association (LSA), a not-for-profit organization, to educate, empower and help small businesses improve their digital marketing effectiveness. The MarketingBitz team cuts through the claims and clutter found online, publishing the most relevant, reputable and helpful digital marketing content available.

About LSA
The Local Search Association (LSA) is a not-for-profit industry association of media companies, agencies and technology providers who help businesses market to local consumers. LSA has 300 members in over 20 countries and the Association helps these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy and more.

Press Contact
Greg Sterling
VP of Strategy and Insights
Local Search Association