LSA supports strong privacy protections for consumer consent and protection of personal information. However, attempts to regulate what information should be protected and how companies should operate raises a number of issues that have been imperfectly addressed in legislative bills.

These issues include notice requirements and uniformity of laws between states and government agencies. There have also been issues regarding distinguishing between marketing information such as an affinity for pizza and sensitive personally identifiable information such as social security numbers. Further, there have been disputes over how different kinds of information may be used or how it must be protected.