2018 Market Landscape: Social Media MarTech

  • A view of the social media MarTech space and its providers

    Reaching, engaging and influencing consumers on social is the challenge businesses big and small face. This challenge is multiplied for marketers managing multiple accounts or brands with hundreds or thousands of locations. Beyond developing an effective strategy, simply managing content and the posting schedule is a major challenge for multi-location marketers.

    This document is geared toward agencies, advertisers and media companies, and all entities responsible for managing tens, hundreds or thousands of social media accounts. This report is intended to serve two primary purposes:

    1. Provide a brief overview of why social media management at scale is critical in today’s market

    2. Provide a list of the major companies that offer social media technologies that aid in a marketing and audience engagement context

    Featured Companies