Tech Adoption Index

SaaS-based cloud services have introduced a plethora of new capabilities to small businesses: access to large audiences for lead generation, robust payments systems, accounting software, human resources administration, supply chain management and much more. As these technologies become more affordable, small businesses are taking advantage.

LSA’s new Tech Adoption Index (TAI), sponsored by DexYP and Google, is designed to measure the SMB market's shift to cloud-based services through a quantitative tracking study. The research will be conducted twice a year with a sample of 1,000 SMBs in each wave. The data will help SMB providers make strategic businesses decisions as it relates to product development, competitive differentiation and growth strategies.

Start-ups and established companies in the “local” space will need to expand product portfolios in order to increase share of wallet and guard against customer churn. For that reason, providers need a foundation of credible, third-party data like the TAI in order to support decisions on how to allocate their resources.

During a recent webinar Charles Laughlin and Neal Polachek provided insight into the Tech Adoption Index and shared some early results. Watch the presentation below:

Tech Adoption Index Products and Services

  • Survey summary & key findings: Follow the shift to the cloud over time
  • Custom reports: Sort the data to answer your specific questions
  • Forecast of the SMB cloud industry: Understand the scope of the opportunity
  • Database of SMB SaaS providers: Where to invest, where to partner
  • Insights and analysis: What's happening in the SMB cloud space and what it means to you
  • Private briefings: Apply our data and insights to your specific business issue

Interested? Fill out the form below!