Webinars

The LSA Webinar Series is an on-going educational resource for the local marketing industry. These webinars are free to attend and are held regularly to help industry professionals sharpen their skills and learn about the latest developments in the local space.

Upcoming Webinars

  • Tuesday, April 30, 2019

    Improve Client Retention with Multi-Touch Attribution

    Time:  2:00 PM - 3:00 PM ET

    Presenter:  CallRail

    Marketing agencies lose clients every day because they’re unable to communicate the full picture of their work and the impact it’s having on their clients’ business. (After all, clients don’t fire agencies that they believe are delivering solid ROI.) Client retention hinges on your agency being able to clearly and effectively show ROI on ad spend. Multi-touch attribution is the missing component in your client retention strategy.

    In this webinar Mark Sullivan, Director of Demand Generation at CallRail, and Greg Sterling, VP of Strategy at LSA, on what works with Multi-Touch Attribution, what doesn’t, and how to begin using Multi-Touch Attribution to retain clients longer.

    In this webinar, you’ll learn:

    -The current challenges with traditional attribution and why multi-touch attribution matters
    -The state of multi-touch attribution, and why major ad platforms are an obstacle
    -Why agencies that use multi-touch attribution retain clients longer
    -How to use multi-touch attribution data at your agency for meaningful results
  • Thursday, May 30, 2019

    The Future of Search and Why Local Is So Important

    Time:  2:00 PM - 3:00 PM ET

    Presenter:  Yext

    Search continues to change at a faster rate each year. There used to be a difference between basic SEO and advanced, but today, the entry point is advanced. Local-mobile queries are growing faster than general-mobile queries by a large rate, and this reflects consumer demands. It's never been more important to understand how broad the work is you need to accomplish to find success.

    In this webinar, you'll learn: 

    •What the search engines are focused on
    •How businesses can create a plan to succeed
    •How to future-proof your business against digital change and evolution

  • Thursday, May 09, 2019

    Local SEO & Calls: Advanced Strategies to Attract and Convert Customers

    Time:  2:00 PM - 3:00 PM ET

    Presenter:  DialogTech

    Local search is one of the best channels for generating new customers. But many of those customers now convert by calling. To win in local search, marketers need comprehensive strategies for SEO that incorporate online and offline. You must master new advanced tactics to convert customers in the moments that matter, both online and over the phone.

    Join the SEO and call experts from BrightEdge and DialogTech to learn the latest strategies for driving more conversions and customers from local search. You’ll discover:

    •New SEO tactics for better visibility, higher traffic, and more conversions 
    •How to deliver experiences to win moments that matter, online and over the phone 
    •How to use analytics from consumer calls to create meaningful content to fuel SEO




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