Webinars

The LSA Webinar Series is an on-going educational resource for the local marketing industry. These webinars are free to attend and are held regularly to help industry professionals sharpen their skills and learn about the latest developments in the local space.

Upcoming Webinars

  • Thursday, September 27, 2018

    How to Stop Worrying about Local Listings & Focus on the Customer Journey

    Time:  2:00 PM - 3:00 PM ET

    Presenter:  Neustar & Moz

    Local listings management is now just table stakes. The way local data is processed by big platforms is complex and often results in inaccurate information, duplicates and other inconsistencies. The result is low visibility, bad location data or a generally less than optimal consumer experience.

    Neustar Localeze, a leader in local data licensing, syndication and listing management, and Moz, the premier SEO tool and location management platform, will dive deep into how the local ecosystem determines “your” local listing and ways you can ensure better outcomes, so you can stop worrying about listings management and focus on the rest of the consumer journey.

    WHAT YOU'LL LEARN

    • Overcoming the chaos of local data ecosystem
    • How sites source and use local data
    • How to thwart “duplicates” and inaccurate data
    • An action plan for successful local search management
    • The ROI of accurate and consistent local listing data (case studies)



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