The LSA Webinar Series is an on-going educational resource for the local marketing industry. These webinars are free to attend and are held regularly to help industry professionals sharpen their skills and learn about the latest developments in the local space.

Upcoming Webinars

  • Thursday, June 20, 2019

    Never Lead with Facebook: Secrets for More Effective SMB Sales

    Time:  2:00 PM - 3:00 PM ET

    Presenter:  Umbrella

    Agencies and media companies often sell the wrong products in the wrong order to small business customers. That creates disappointment and churn. Agencies seeking long-term SMB relationships must build trust by layering products in a prescribed sequence, toward the goal of a “360 package.” Start with “always happy” marketing to reach a “bliss point” before starting to upsell. 

    Umbrella will present proven tactics and best practices about selling marketing services to SMB customers. In this webinar you’ll learn: 

    -How to build trust with skeptical customers
    -All about the 360 package and why you need one
    -The difference between “always happy” marketing and performance-marketing
    -The right sequence to introduce different marketing solutions 
    -How to recognize a customer “bliss point” to begin upselling

Request a Webinar Slot

In order to be considered for a webinar, please fill out the form below.