Webinars

The LSA Webinar Series is an on-going educational resource for the local marketing industry. These webinars are free to attend and are held regularly to help industry professionals sharpen their skills and learn about the latest developments in the local space.

Upcoming Webinars

  • Tuesday, August 27, 2019

    Breaking the Engagement Barrier: Simple Steps for Improving CAC & LTV

    Time:  11:00 AM - 12:00 PM ET

    Presenter:  Mono Solutions

    The Local Search Association and Mono Solutions recently published a white paper called “The Engagement Challenge” that documents how SMBs are failing to fully engage with the cloud tools they are purchasing. Product complexity and lack of training (and in some cases, both) are leading to customer churn and product abandonment. This webinar will examine the cause and how you can better engage with your users to ensure mutual success in the long run.

    You will learn:

    • What significant challenges and opportunities surround product engagement;
    • How you can help SMB users get the most out of their investment;
    • What small changes you can make to have the most significant impact on your CAC & LTV.
  • Thursday, September 12, 2019

    Leveraging Your Franchise’s Local Presence On Social Media: The Data Marketers Need to Know

    Time:  2:00 PM - 3:00 PM ET

    Presenter:  SOCi

    National franchise brands that use localized social marketing are experiencing 3x the revenue growth of their peers. Now, franchise marketing experts from SOCi are revealing the key strategies that help franchisors:

    • Capture the most engaged local consumers
    • Widen brand reach at the local and national level
    • Unleash the power of brand authenticity
    • Realize the ROI of localized social marketing

    Join us on September 12th as we dive into the latest data from SOCI’s social media and reputation management platform. During this webinar, we will provide unique and tactical insight into the power of localized social marketing to drive customer engagement.

    This webinar will be your go-to resource for local strategies and provide the know-how to start writing the blueprint for your revamped nationwide franchise marketing plan.




Request a Webinar Slot

In order to be considered for a webinar, please fill out the form below.